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SOI-Books
Fashion Brands For Kids- Louis Bou
Kids Fashion Design - Daab
Pattern Making for Kids' Clothes : All You Need to Know about Designing, Adapting, and Customizing Sewing Patterns for Children's Clothing - Carla Hegeman Crim
i intend to use the above mentioned books
Article #15
Clements, E. 2014. A Chanel model aged SIX! Label casts a kindergartener in latest campaign alongside supermodel Joan Smalls . [ONLINE] Available at:http://www.dailymail.co.uk/femail/article-2786835/A-Chanel-model-aged-SIX-Label-casts-kindergartener-latest-campaign-alongside-supermodel-Joan-Smalls.html. [Accessed 25 June 15].
The relationship of channel with kids. the article about little Hudson in the Resort Campaign and how he has been seen before in fashion shows from a younger age. i used this article as a case study.
Hudson is 6 years old and is Brand Kroening’s son, a “longtime Chanel odel.”
Hudson is Karl Lagerfeld’s godson
has been waking the catwalk since age 2
he was 6 years old when the article is written
the Resort Campaign shot by Lagerfeld for Chanel feature Joan Smalls and little Hudson, “ lending a playful touch to the images.”
father and son walk the runway together, dressed alike
North West- An influential infant of our time
Leaper,C. 2014. It’s Never Too Early To Care About Chanel, Say Karl Lagerfeld And North West . [ONLINE] Available at: http://www.marieclaire.co.uk/news/celebrity/547129/north-west-models-chanel-for-carine-roitfeld-cr-fashion-book.html#index=1. [Accessed 22 April 15].
Shirley temple- the most influential child star of the 30s in her most iconic dress, the red and white polka dot baby doll dress.
The images below shows 16 year old Shirley holding the dress whereas on the right, a doll styled after her as a little girl.
Essay Structure
Intro Historic development Charles James- first collection for children by high end designer McNeal's research on the kids market Advertising - babygro example + milestone in children's clothing How kids are gaining power in their industry Statistics Effect 1: Effects on families Effect 2: Global kids fashion week Effect 3: jobs created - stylist and designer Case study 1: Prince George Case study 2: North West Concussion
Article #14
The Problem With Dolce and Gabbana’s Motherhood-Themed Runway Show
Clements, E. 2014. A Chanel model aged SIX! Label casts a kindergartener in latest campaign alongside supermodel Joan Smalls . [ONLINE] Available at: http://www.dailymail.co.uk/femail/article-2786835/A-Chanel-model-aged-SIX-Label-casts-kindergartener-latest-campaign-alongside-supermodel-Joan-Smalls.html. [Accessed 25 June 15].
Gibson,M. 2015. The Problem With Dolce and Gabbana’s Motherhood-Themed Runway Show. [ONLINE] Available at: http://time.com/3728185/dolce-and-gabbana-viva-la-mamma-milan-fashion-week/. [Accessed 25 June 15].
during Milan fashion week the Dolce & Gabbana took pace this year.
the show named “viva la mamma!” payed homage to motherhood
models ranged from babies to expecting mother such as Bianca Balti
The designers Domenico Dolce and Stefano Gabbana created the concept for this collection to celebrate their mothers.
the garments where embellished with lace and floral, the world mamma and childrens drawings
the author likes the collection but the idea behind it leaves her unsure of the shallow message of mother hood.
Article #13
Are The Kids Alright?
SOH. L. Y.. 2013. Are The Kids Alright?. [ONLINE] Available at:https://www.notjustalabel.com/editorial/are-kids-alright. [Accessed 30 May 15].
2013- first Global Kids Fashion Week
it is quite common to see children in designer clothing nowaday
“ age-appropriate dressing no longer applies “ creating a new trend
media and fashion icons feed the trend
according to Joanne Oakes, children’s clothing started to look more like adults these part 20 years
more diverse childrenswear emerging from high end adult labels. only a few dont cater for young clients.
ofcouse, child models are to model such collections. This raises some question, whether or not children should be exposed to such materialism and branding at a tender age
research show that children are able to identify brands at 7 years old and this is most likely to effect their self esteem and the way they are judged.
famous children are selling luxury fashion by making appearances at the front row of fashion shows and multimedia platforms.
what is causing the growth in this industry?
the fact that parents are wealthier since they are opting for a carrer paior to having children and that they are having less too.
the growing market created opportunities such as the trade fair and the kids fashion week and a rise of independent kidwear labels.
She concludes that children should have the space to decide what they want and who they are. Also, whatever the kids wear, they will never be “playground proof”, not even designer.
Article # 12
Birmingham City University. 2015. Health expert brands Kim Kardashian as an 'irresponsible' mother. [ONLINE] Available at: http://www.bcu.ac.uk/news-events/news/health-expert-brands-kim-kardashian-as-an-irresponsible-mother. [Accessed 30 May 15].
case study of harmful items for babies. a midwife expresses how irrisposable it is for infants to wear jewellery. Media might be sending the wrong message as other mothers might follow this fatal example.
Kim Kardashian is, according to a health expert that she is transforming her child into an accessory baby
to toddler wore a pearl necklace and this could be very harmful if swallowed according to Alison Edward, Senior lecturer in Midwifery, and calls her irresponsible
Young children still have to develop the instact to cough if they swallow a harmful item, such as Jewellery, so it is best to avoid exposing them to toddlers and babies.
during a recent fashion show, the toddler looked distressed
Dolce and Gabanna’s fashion show in Milan featured babies
Article #11
O'Neill.K. 2015. Babies on the FROW: Celebrity kids are the ultimate accessory at fashion week. [ONLINE] Available at: http://www.mirror.co.uk/3am/celebrity-news/babies-frow-celebrity-kids-ultimate-5164245. [Accessed 30 May 15].
An article by Mirror that discusses the trend of celebrities taking their infants and a an accessory to fashions shows, seated on the first row. Yet I think it is a reliable source
Article #10
$800 For Lanvin Kids' Vest: The Market For Children's Luxe Is Back In Flux
Le. V. 2014. $800 For Lanvin Kids' Vest: The Market For Children's Luxe Is Back In Flux. [ONLINE] Available at: http://www.forbes.com/sites/vannale/2014/10/22/petite-parade-the-market-for-childrens-lux-is-back-in-flux/. [Accessed 30 May 15].
A more recent Forbes life article about luxurious clothing brands.
celebrity kids known for their style:
Suri Cruise,
Harper and Romeo Beckham
Prince George
PetitePRADE is an event that promotes high- end clothing brands. in areas like New York , parents are influenced by media and willing to follow trends when it comes to their kids.
Le claims that the market experienced a decline in 2008 where the industry fell from 10.3 in 2017 to 9.1 billion sterling. Yet in the recent years a growth has been witnessed and expected to reach 12.6$ by 2019.
this trend is effecting a couples decision to wait longer to have children. Older parents are most likely to have a good income, therefore invest more on their kids. This is effecting positively the market as parents opt for “ exclusivity and rely on brand names when purchasing”.
Ralph Lauren and Doir where the first to cater for kids. With the enormous growth of the industry during the last decade, even more high end brands opt to also supply for young customers.
Burberry is considered to be “ the top luxury seller in children’s clothing”. 3% of the company revenue as for 2014
Article #9
Luxury Clothes for Kids
Peck. S. 2010. Luxury Clothes For Kids. [ONLINE] Available at: http://www.forbes.com/2010/07/13/luxury-clothing-kids-lifestyle-style-fashion.html. [Accessed 30 May 15].
An article from Forbes online about children’s high end clothing brands.
Gucci, an Italian brand, exposed their 2011 kids collection during a trade fair in Florence: clothing shoes , sunglasses and sippy cups for 0-8 years embellished with a golden teddy bear as their logo.
Oscar de la Renta and Dolce & Gabbana are also following the trend of a children’s collection.
Parents avoid to refrain from dressing their children in designer clothing as a label to show wealth and how far they have come.
On the other hand, parents that are cost- conscious are aware of the exaggerated price tag. A John Galliano girls dress goes for $438
Furman in Peck’s article states that this trend took place at the right time as the luxury clothing industry needed a boost.
Also, the author adds that Gucci are hoping that the children’s clothing line with effect the little customers to stay loyal towards the company when they grow up.
Pecks also suggested that those that are not willing to spend that much on their children’s cloths yet a purchase for kids should be an investment.
Article #8
Brian Braiker. 2011. The Next Great American Consumer Infants to 3-year-olds: They're a new demographic marketers are hell-bent on reaching. [ONLINE] Available at:http://www.adweek.com/news/advertising-branding/next-great-american-consumer-135207. [Accessed 24 May 15].
The marketing towards kids under the age of 3, mostly based on the technological aspect.
Brands like Disney are exposing their images for infants, before they have developed their vision properly, though clothing and other every day objects like cereal boxes.
High-end clothing followed the trend of marketing towards children since it was expanding.
“Designers including Versace, Fendi, and Marc Jacobs have all recently released lines for kids barely walking, and Cynthia Rowley has even come out with designer diapers.”
people that like to show of their kids with high-end clothing works in favor of the brand itself.
Brands are always targeting younger ages to brain wash, which the author describes as “Brandwashing.” like Martin Lindstrom’s book, who is a brand consultant
a study shows that at 6 months of age, babies start recognizing brands and indicate a preference, and start making request when they learn to speak
yet another study shows that by the age of 3, toddlers recognize 100 brands from logos and characters.
this is because of technology and prints on their clothing
Disney for instance provide entertaining videos and games on a site that also sells goods.
Young mothers let their kids interact with mobile devices
iconic characters familiar with children would aid them and their parents, example dora bandages seem to more more according to a mother’s experience with her daughter.
Article #7
Charles James Jumper, 1957
FIDM Museum. 2012. Charles James jumper, 1956. [ONLINE] Available at:http://blog.fidmmuseum.org/museum/2012/05/charles-james-jumper-1956.html#comments. [Accessed 24 May 15].
FIDM Museum exhibits dress and textile. the article about Charles James collection for infants is taken from the museums blog.
Charles James was a well known and established designer in the US and UK.
The inspiration for the designers first children’s collection was his first child, Charles Jr. Also, the garments were all fitted on him.
The garments, made from cotton, were intentionally cut to provide the toddler with freedom of movement and even extra space for the diper.
most of the items in the collection featured buttons, “curved seams” for a round silhouette, fir for a baby’s body
the collection was intended for mass production rather then High-end
Grace Kelly (princes of Monaco) purchased a variety of garments from one of 30 retails (worldwide), when she was expecting.
Article #6
That dress is so Preschool- - The rise of Designer Children’s clothing
Horyn,C. 2012. That dress is so Preschool- - The rise of Designer Children’s clothing. [ONLINE] Available at: http://www.nytimes.com/2012/04/26/fashion/the-rise-of-designer-childrens-lines.html?_r=0. [Accessed 08 June 15].
By C. Horyn
2012
The Article discusses how high-end brands opt to have a children’s collection and how much its worth. Designer Charles James who presented the first children’s collection in the 1950s and the other brands that followed his footsteps.
Charles James:, couturier . Was inspired by fatherhood in the 1956 and realised a collection for infants, presented by ladies with nurses uniform, holding “the tiny garments”, whom of which are worn by his son, Charlies Jr. “What else could explain why the design genius would pipsqueak trade like children’s wear?”
American fashion imitated children’s clothing but in this case, the concept is shifted. It was intended that children still wear childish garments, “in shape and detail” see collection here: http://www.metmuseum.org/collection/the-collection-online/search/158529
Eventually, years later other designers followed Mr.James footsteps by also entering the children’s market , such as linvin, Gucci, Stella Macartney, Marni
Dior started its baby Dior collection 1967, yet before custom clothing was ordered but Elizabith Taylor for her daughter, Liza.
Gucci and Versace were making profit from selling handbags but “now, children are the new accessory”
Brands invest in the children’s market to strengthen their identity and power in certain areas, like Asia.
Burberry sells items for newborn to early teens, whose most of its stores are in the Middle East.
Come brands are enlarging the kids area in their stores
Tradional makers: Florance Eiseman and Rachel riley
The question arrised by ms. Riley, in reaction to Lanvin ( designer Alber Elbaz) children’s clothing is, whether or not the garments are appropriate for children’s bodies. Elbaz admitted that they are not made for children but “miniauturized version... (of )... the adult looks”
According to ms.Rily, children tend to stand in funny ways and have big tummies.
“ children should be children and not little brand ambassadors”
Unethical for children to wear anything considered sexy.
Grandma bait: a term to describe expensive baby items.
In 2011, children’s apparel market grew faster than Women’s
Chantel Scott observed that brands mark up their clothing item around 7.5 more times then the original expenses to make the garment.
Horyn states that children, mostly girls, “are being groomed to be future shoppers.
celebrity have an easy pass for designer items but this is effecting the middle class.
designer clothing is only 1 % of the children’s industry thus representing less then 1% present of the population that actually consume such products.
The high end brands supplying for kids are not doing so for profit, but rather to make the brands “more relative”. older consumers with children are to engage more with the brand.
The Sunsuit collection by Mr. James placed seems and folds to “emphasized the roundness of a child’s body.”
Title Development
Key words
kids/ children
Popular culture
fashion industry
Potential titles
The Childrens fashion industry: the Influences, Growth and Effects
Book #6
Dictionary of children's clothes
Noreen Marshal V&A
Marshell, N, 2008. Dictionary of Children’s Clothes. 1st ed. V&A Publications: London.
This book complements the other history book, History of Children s fashion by E.Ewing.
Calls children from before 1950 "miniature adults"
Although they where forced to act as adults, this wasn't always the case
Some cloths look unfamiliar because they do not make any sense for our times, like aprons and corsets.
“formal clothing was standard” page 9 females with corsets and males in suites
heavy and restraining clothing: not easy to maintain ( dye easily washes off, fade with light)
“children clothing sometimes resembles adult garments closely, and other times scarcely at all. sometimes its the other way round were adult fashions copy children s trends.
girls wore formal clothing throughout the corce of 18th and 19 centry : corsets, multiple layers
1819 : the French influenced the British with their simpler clothing
19th century : "saw more changes in children's fashion, more variety and more consumer choice"
The century started of with rather fancy clothing for babies, toddlers and children. Tassels , red and black.
Babies garments where handed down amongst relatives and friends and therefor altered a lot , especially with the new change in trend : higher neckline and lower waists.
Mass production made decorative elements such as embroidery and trimmings more affordable
White baby cloths : symbol of innocence, hygiene , cleanliness (cab be boiled) and prevent dyes.
Soap tex went down, Hygiene was possible for the lower classes. Cloths were washed more regularly. Washing up was importint during the Victorian era as clean children were respected more
The high land suit of Scottish suit : popular during the second half of the 19th century.
So was the sailor suite
According to Marshall, Ada Ballin in her book "science of dress", material for clothing should be light weight yet warm , durable and inexpensive. She thinks that children should not be restricted from playing because of clothing. Children under 12 have even died from not being clothed properly. Lots of the above mentioned clothing, along with "sandals, Jersey and smocks " provided the child with more comfort, it was still not as liberating as one should have to wear multiply layers. She expressed that mothers made small improvements to their child's clothing for them to look "pretty" During the war, kids where sent to counties like India , where children have much lighter clothing and servants that made sure that they are clean. This style was disproved by the British. Kitted clothing was a must in the 80/90s and an essential for a poor family. patterns were free to encourage knitting. It haspd seviral advantages, one of witch is elasticity . wool clothing has the ability to be reused if outgrown Knitting was tough in schools Based on reformers like Ballin (19th cent) and Cadogan( 18th cent ) during the lar 19th and early 20 th century, the what is now know classic clothing , emerged. Boys started wereing trousers as soon as they learn to walk Fabric Manufactures supplied a small verity of colour ideal for kids, ligh colours, some associate with a particular sex , such as blu for boys. Second wold war- a tax was introduced to discourage purchases Utility clothing No decorative elements Coupons to buy clothing during the war Fabric was cheaper A campaign make do and mend encouraged families to make their own clothing. Fabric was cheaper and some recycled garments. Morton, a fashion designer (1906-83) suggest that "contemporary cloths for the teenage girl were not miniatures of grown ups" 50s Chain store became stronger , stocked different styles from time to time. Yet children still more a mixture of hand made and store bought garments 60- bright clothing Scandinavian Inspired clothing Ysl, Mary quant ,d , Pierre Cardin, foele, designers for children's clothing too 1965 - vintage clothing ( historical clothing was popular from empire waists to Millitry clothing) Sawing was popular Mothers made their children cloths. Clothkits printed patterns on colorful patterned textile 1975 saw an in rise of designer clothing as well that of synthetic fabrics.
Article #5
“Prince George’s $62 Cardigan ‘Is on Its Way’ Back to Stores
M. Jessen. 2015. Prince George’s $62 Cardigan ‘Is on Its Way’ Back to Stores. [ONLINE] Available at:http://celebritybabies.people.com/2015/05/14/prince-georges-62-sold-out-cardigan-is-on-its-way-back-to-stores/#more-222671. [Accessed 15 May 15].
A case study of the impact of Prince George, on other parents. I have observed similar case studies when researching the historic development of my title. Also a good example of McNeals Influential Market, as explained in his book, The Kids Market: Myths and Realities
The toddler made a huge impact whilst going to visit sibling at hospital. Jessen calls this the “George effect”.
The Cardigan was bought by his mother back in November, from Amaia boutique. A similar one from the same shop was sold out “in every colour” in less then a day.
Amaia Boutique is a small clothing business owned by Amaia Arrieta.
Due to high demand, the cardigan is being reproduced and sold again in store and online shop.
The round neck cardigan is dyed in the shade of “Night Blue”, manufactured in Spain.
The socks, also from the same boutique, where a hit among costumers all over the world.
The question is, why is everyone fascinated by the little prince style? According to Amaia Arrieta, its “ because it’s a traditional look that people will never get bored of,that’s the appeal.”