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10-Step Checklist to Build & Market a Successful App

This is a series of posts about how to set up an international PR strategy. Read the previous posts about culture and market, resources and connections, crisis management, timing and relevance and some tips from the International PR manager Alexandra Aguirre.

Taking your...

fastcompany

nycworkforce1

Via fastcompany:

Losing your job is extremely difficult. Being unemployed for over a year can feel hopeless. Psychologist Art Markman Answers.

socialmediadesk

One of my favorite things about working at NPR is that many of our foreign correspondents send out a daily email, describing what they’re thinking about covering and what’s going on where they live. The notes are light and personal and chock-full of information about their beat, and I find myself...

socialmediadesk

Two lists of free tools for journalists

A station reporter emailed me yesterday and mentioned that he was always looking for free or no cost tools for his newsroom. Recently these two resources were mentioned on the NICAR listserv:

Free Tools for Digital Journalism Storytelling

Google Doc full of Free Storytelling/Journalism Tools

if there are other resources for these, please let me know.

nycworkforce1

[I]t’s important not to spend too much time and energy wracking your brain about all of the possible extenuating circumstances that might have resulted in the company’s radio silence. Don’t drive yourself crazy over the what ifs — instead, give yourself a pep talk and get back on the horse.

5 Reasons Why Employers Don’t Respond After a Job Interview | Mashable (via nycworkforce1)

THIS.

socialmediadesk

Putting a person at the controls increased traffic and engagement by just about every measure. Now the question becomes: Is that boost worth the extra human effort?

NPRSpoilers: Yes. (But read why.)

theolduvaigorge

The Hell of Networking

"All the career manuals say it: to get ahead on the work front, you have to keep expanding your network. But for a lot of women, there’s something about networking that doesn’t appeal. Actually there are a lot of things that don’t appeal, from the difficulty of walking up to total strangers and introducing yourself to the feeling of fakeness networking can sometimes induce - not to mention that many networking opportunities are focused around male interests. That said, there are probably men who also dread networking. But women aren’t doing it to the same degree men are, and when they try, they hit barriers. Women’s careers are suffering as a result.

In this show, I talk to three guests about how to get over the horror of networking, why it’s important, and how a huge network - and a dash of daring - have helped one woman’s career.”

***I haven’t listened yet. I loathe networking but I assumed everyone did.

(Source: The Broad Experience via @Paleo_Bonegirl on Twitter)

theprcloset

An Interview with publicist Alyson Roy and fashion & beauty writer Kristin Booker, written by Alyson Roy

These days, a well-placed blog post can be just as valuable to your Fashion PR client as a print placement, and sometimes, even more effective, especially for brands with an e-commerce...

theprcloset

By Alyson Roy

Publicity is one of the most crucial elements in any startup’s success, but is also usually seen as a ‘luxury’ service that gets shelved until the business is generating enough profit to properly budget for it. It’s the old chicken-before-the-egg quandary where financers want...

prdotco

Share press release reports

Sometimes you want to share the report page for a press release with coworkers, your client, your manager or your mom. We just added the option to easily share a press release report by sharing a secret link.

You can find the share option at the bottom of the report page.

fdny

The FDNY carries 343 flags in the St. Patrick’s Day Parade, representing the members killed on Sept. 11, 2001.

fdny

FDNY members operate at the 5-alarm fire and building collapse on Park Avenue in East Harlem on March 12.

commedia-nyc

Firefighters work incredibly hard.

#fdny

prdotco

You just published a press release. Big ups! Now it’s time to share it with the world. How can you make your press release interesting for your Twitter followers? How can you maximize the exposure of your nicely crafted content?

Full disclosure: as soon as you publish your press release, we...

prdotco

It’s getting harder everyday for companies and startups to share their news with the world. While the newsworthiness criteria have not changed much in the last few years, the markets we work in are getting more and more crowded. The attention of potential customers is getting harder to gain.

...