Concepting with Convicts

Great ideas can come from anywhere. We're using the prison pen pal system to prove it. Work is uploaded as it's completed. | About

[con-cepting]

Brief: Help Amnesty International speak truth. Roles: Convict served as copywriter. We provided art direction. Notes: The inmate was concerned that criticizing law enforcement would garner him unwanted attention from corrections officers while serving his sentence.

[con-cepting]

Brief: Proactive idea from inmate.
 Roles: Convict served as creative director. We provided art and copy. 
Notes: Convict conceived app that connects recovering alcoholics together to stay strong.

[con-cepting]

Brief: Show folks why they need a safe.  Roles: Convict served as art director.  We provided copy. Notes: Inmate informed us that a heavy safe was a serious deterrent to the average home invader, who looks to grab as much as they can, as fast as they can. 

[con-cepting]

Brief: Make Cadillac even cooler.
 Roles: Convict served as copywriter. We provided art direction. 
Notes: Inmate is not serving time for larceny. 

[con-cepting]

Brief: Keep kids in school.
 Roles: Convict served as copywriter. We provided art direction. 
Notes: Inmate attained his GED while in prison.

[con-cepting]

Brief: Sell tattoo removal to ex-cons. Roles: Convict served as copywriter. We provided art direction. Notes: The writer has administered a tattoo before.

[con-cepting]

Brief: Pens are forever. Unless they erase.
 Roles: Convict served as art director.  We provided copy. 
Notes: The inmate was not able to send his original artwork because convicts don't have access to the scanner in the administrative area.

[con-cepting]

Brief: LoJack never lets up the search Roles: Convict served as art director. We provided copy. Notes: We're told LoJack is pretty easy to circumvent.