Consider The Aesthetic @considertheaesthetic - Tumblr Blog

"The identity system for Lake house was inspired by local trail maps—encouraging guest to get out of their room and enjoy the Adirondacks. We used topographic patterns, mountain coordinates and created iconography around the activities available during each season. The color palette is minimal, letting the natural textures and landscape take center stage. A rustic red is used throughout, adding a pop of color that ties back to the rich heritage of the Adirondacks."

Lake House branding by Tag Collective.

#design #branding #Brand Strategy #brand development #graphic design #identity creation #identity design #Business Identity #hiking #camping #Illustration #Typography

I'm a third year Graphic Design student who just joined Tumblr today! I've always heard how inspiring and beneficial Tumblr could be to the design world, but I wasn't totally convinced. But then I stumbled across your blog and haven't been able to stop scrolling! I'm very excited to start my Tumblr journey. I'll be sharing my own work, as well as re-blogging anything I find to be inspirational. Overall I would just like to say I love your blog (:

Wow! Thank you so much! I love hearing that people are enjoying CTA! Tumblr is such an amazing platform, you can honestly find anything on here. I have found so many amazing designers through it, I don't think I would know nearly as much about designing had I not made a Tumblr a few years ago.

Good luck to you, I look forward to seeing what you do!!

considertheaesthetic

Oh, you like pictures of food? So do I! Follow my other blog, Bookmarked, to see everything I’m eating in Cleveland!

#foodie #clefoodie #cleveland #cle #buy local #eat local #shop local #thisiscle #this is cleveland

"Corporate identity, branding and art direction for London's first almond milk producer; The Pressery. Super-natural goodness."

The Pressery by Tim Jarvis.

Your top 3 favourite designers and then your top 3 design companies/studios!

1. Ludwig Mies Van Der Rohe2. William Morris3. Massimo Vignelli1. Eames (technically people but for sake of convenience I'll say it's a firm.)2. Alessi3. Twist Creative (a design and marketing firm in Cleveland, OH)This was actually SO hard. I have about a million designers and design firms I love, but these 6 are what really got me initially involved in the design world. Thanks for the awesome question :D

What would be your favourite design task/brief? :D

It would definitely have to be branding a locally run/sourced coffee shop. I dont know if that is a total cliche answer but it would honestly be a dream-come-true for me. I think this would be my ultimate job mostly because it combines three of my favorite things: supporting local business and communities, coffee, and design. It doesn't get much better than that. Thanks so much for the question! Keep'um coming!

I could swear there was a time you could comment on a post right within the app. That would make all the difference I think.

I could have sworn that was a thing too! It made it so much easier to talk to people and have conversations. If anyone sees this that knows that happened with that let us know!!

Hey, great blog! Do you prefer simple design or more intricate ornate design?

Oh man, this is a super tough question! As lame as this answer is going to seem, it’s the total truth: It honestly depends. A great example of how wide my range of interests are: William Morris and Ludwig Mies Van Der Rohe are two of my favorite designers. Morris easily has some of the most ornate patterns I have ever come across, while Van Der Rohe is probably most well-known for his “form follows function” aesthetic. In a nutshell, total opposite ends of the spectrum.

If I absolutely had to pick one or the other though, I would probably lean more towards “less is more”. As much as I am drawn to intricate patterns, designs, and aesthetics, there is just something so refreshing about taking out all the nonsense and leaving only the beautiful essentials.

Thanks for the awesome question! I had a blast thinking about it!

#design #graphic design #Architecture #dersigners #mies van der rohe #william morris #Illustration #industrial design #Aesthetic #aesthetics #art #art history #design history #Design Blog

Did You Know...

that Consider the Aesthetic has almost 16,000 followers? All these design lovers, and yet I never hear from you! I've decided I want to make this blog more of a conversation opposed to just a one-sided dialog. Feel free to message me with questions, comments, opinions, anything! I want to hear from you guys and get to know you better! Because after all, this blog is for you!

#design #Design Blog #design advice #design books #branding #Brand Strategy #Brand design #marketing campaign #marketing #marketing strategy #advertising #advertisement #Illustration #photography #interior design #Industrial Design

Oh, you like pictures of food? So do I! Follow my other blog, Bookmarked, to see everything I'm eating in Cleveland!

"The strategy was simple, we can’t design another ‘me too’ product, Legend was sick of seeing the same looking things on the shelves, they wanted something that offered the market something new and unexpected. With ‘Stories worth sharing’ as our central strategy, we developed product names, brands and packaging that leveraged local BC legends and created custom illustrations to bring the stories to life on the bottles. We wanted every detail to be considered, from container selection, non-traditional colour selections and print finishings to create something that stands out from the crowd."

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