Core Digital

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McFlurry Baci is back

Send a heartful message via McFlurry Baci! Our new McDonald’s campaign is out to promote the relaunched McFlurry line with the flavour of the famous Italian praliné, Baci Perugina. The centerpiece of the campaign is a microsite where users can reveal plenty of hidden messages via scratching the surface of the ice cream cup. Appealing messages then can be shared on social platforms. The activation is supported by own and paid media as well as POP materials in the restaurants. https://mcdonalds.hu/ajanlatok/mcflurry-baci.

Design: Core Digital

Development: Fps Ecosystem

Original artwork: DDB Budapest

Media: OMD Budapest

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McDonald’s Quality campaign

We are privileged to be the lead agency of the new Quality campaign of McDonald’s designed to boost understanding of quality ingredients used in Meki’s ‘not only delicious’ products. The campaign now airs online and outdoor. https://www.mcdonalds.hu/minoseg

Special thanks to all participating agency peers.

Concept: feat. featuring Core Digital Art direction: DDB Budapest Media: OMD Budapest Online creatives: Core Digital

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McD Summer end promo

What a summer and it ain't over yet! You can now extend your holidays via participating in the summer promo we created for McDonald's. The core of the activation is a mobile cascade game developed in line with the new visual identity of the brand with the objective of  engaging and entertaining the hundred thousands of registered users. https://www.mcdonalds.hu/jatek

Special thanks to Fps ecosystem for design & development.

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Goosey Gustav a’la chef Bereznay

Bereznay Tamás, master chef is back to to prepate McD's Maestro Goosey Gustav with two slices of Hungarian goose liver. Check out our recent online video: https://youtu.be/RvSWFGe3W9I

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New Maestro Goosey Gustav

Excited to share the latest news on the Maestro range that has just been expanded with a goose liver variant. Please meet Goosey Gustav being supported with a large scale digital media campaign starting today. Microsite and campaign creatives are designed by Core Digital. https://www.mcdonalds.hu/ajanlatok/maestro-burgers/

Concept & design: Core Digital Development: fps  

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MacCoin promo in McDonald’s

Joining the international celebration of BigMac’s 50th anniversary, we have set up a digital promotion for McDonald’s customers to win one of the 6.2 million MacCoins published worldwide. These commemorative coins feature five unique designs, each representing a decade of the Big Mac. Each MacCoin design pulls in elements from that time in history, nodding to art, music and pop culture, while the front-side of the MacCoin celebrates the 50th anniversary of the Big Mac. The promotion is supported mostly in McDonald’s own media and on social platforms generating traffic to a promo microsite.  

Concept & design: Core Digital Development: fps

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Maestros in the kitchen

Have you ever wondered what happens when two maestros meet in the kitchen? We had the priviledge to work with Tamás Bereznay, master chéf on the online videos supporting the the launch of McDonald's Maestro Burger range: Generous Jack, Generous Jackline and Magic Marcus.

https://youtu.be/DXhutzHODdk https://youtu.be/lcb50_wcbGc https://youtu.be/B2jeQlutRC8

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New Maestro burger campaign

We are excited to share our latest digital campaign created for McDonald’s to support their newly launched Maestro burger range. The digital campaign - using both own and paid media - is designed to build awareness and to educate consumers about the gourmet burgers using carefully selected ingredients. Click and get to know Generous Jack, Generous Jackline and Magic Marcus.

https://mcdonalds.hu/ajanlatok/maestro-burgers/

Concept & design: Core Digital Development: fps

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Digital menuboard design

The future has begun. We are honoured to be part of the Experience of the Future Restaurant project of McDonald's delivering digital menuboard design, content production and management to the new concept restaurants. The animated digital boards are already displayed in the newly re-opened Óbuda restaurant (Bp. III. Vörösvári út 52-54.)

Design: Core Digital Development: Fps ügynökség Video: Tintahal Design

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Error in your favour re-make

What a thrill it is to present our first commercial, the re-make of an international McDonald's ad with local talents. Error in your favour from now is also known as Édes tévedés. https://youtu.be/opVMO6LRUKQ

Special thanks to our producers, the Tintahal Design guys.

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McDonald’s recruitment campaign

We have just launched the second round of Meki's recruitment campaign that features real McDonald's employees telling their stories. Click and get to know Siri, Zsolt, Dani or the moms of the morning shift! http://www.mekisneklennijo.hu/

Concept & design: Core Digital Development: Tintahal Design Photos: DDB

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Big Tasty cinemagraph

We are delighted to present our latest microsite created for McDonald's Hungary to promote their recent premium sandwich, The centerpiece of the site is a cinemagraph designed to deliver the concept that the Big Tasty sandwiches are so delicious that you wish the moment would last forever. https://www.mcdonalds.hu/bigtasty

Campaign strategy: Core Digital Development: Fps ügynökség Video: RTM PIX

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McDonald’s Festival promo

It's almost Festival season! Get in the mood with our latest promo development for McDonald's. You may even win a ticket to EFOTT by simply uploading the promo code from your Meki receipt upon any purchase. It is an instant win mechanism with fully automated promo management and back-end integration with EFOTT.hu. One of the most complex promos we have done so far. https://efott.mcdonalds.hu/

The campaign is being supported with a massive online campaign, via influencer cooperations and across the own media of McDonald's Hungary.

Campaign strategy, creatives: Core Digital Development: Fps ügynökség Offline creatives: DDB Paid media: OMD

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Ronald McDonald House charity microsite

You may have wondered where those donation go which are collected in the coin boxes put on the counter of every McDonald’s restaurant. Well, we are happy to help you out with our newly developed microsite for the Ronald McDonald House Charities. Come and look around in the two houses and rooms, operated in Budapest, Miskolc and Pécs. We integrated a 360° VR panorama gallery about the houses to show where families can stay while their children endure serious medical treatments. http://ronaldhaz.mcdonalds.hu/

To spread the word there is also a media campaign generating traffic to the microste running across McDonald’s own media as well as paid media.

concept & own media: Core Digital paid media: OMD design & development: DONE

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myMeki mobile app is out now

What a great start to the new year! We are excited to share the new myMeki mobile app developed for McDonald's Hungary. Further building McDonald's own media, the application provides coupon deals for consumers upon registration. Special thanks to fps webügynökség for the UX, design and development.

To find out more click & download the app now: www.mymeki.hu

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New mcdonalds.hu brandsite

We are super proud to share our latest work, the new mobile optimized brandsite of McDonald's Hungary in its beautiful complexity and superb functionality. www.mcdonalds.hu

Special thanks to fps webügynökség for the extraordinary effort on UX, design and development.

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Activia international re-launch

It is a priviledge to be part of the international team working on the complete repositioning of Danone Activia. The bundle recently launched in Hungary includes new packaging design, TV advertising, global and local online video content, online display ads and content cooperations with female portals as well as a new brandsite. Please join us and learn more about what it means to Live InSync. #InSync

www.activia.hu https://www.facebook.com/activia.hungary/ https://www.youtube.com/user/ActiviaHu