The Banner Elk Book Exchange!
This week’s blog post is about the Book Exchange in the Historic Banner Elk School! {Photo from their website: Historic Banner Elk School} The task was to choose an organization in the surrounding area and evaluate how they are doing on social media.
I chose this organization first because it doesn’t have a lot of exposure. They do not have any social media platforms. The local newspapers will write about the Book Exchange in an article or two here and there. The locals or people visiting in town will post about the Book Exchange when they are visiting it but that is pretty much the only coverage they have on social media. They do not have a platform that someone directly manages.
One could argue that they do not have a social media presence simply because it is a volunteer and donation based organization. All of the books are donated, hence the nature of the organization, you can take a book as well as bring books and drop them off with no strings attached. This is a great play on the book exchange boxes that are popping up more frequently across America. This program is building up the community by getting people involved and contributing to it. The volunteers set up programs like book readings, local art displays, guest speakers, and various activities like hosting the local school’s special needs class to come and read books.
Since The Book Exchange does not have a reach on social media I created a short video that they could possibly use. I went to visit the Book Exchange and I wanted to convey just how cozy and nice the space really is for anyone to come and hang out. I wanted to convey to the audience that it has “homey” feel because they will treat you like family when you walk into the door.
Click ‘play’ to check out the video I created below:
I think that my video would benefit the Book Exchange because even if I were to onl share it amongst my peers it brings more people aware of it. The locals know of The Book Exchange because they are in town all year round and it is quite a small town so news travels fast. The students on the other hand would not know much about it let alone the hours because it is not presently appealing to them through platforms they can easily access.
Let me know what you think of the video thus far! I would like some feedback!
Thanks for giving this a read!
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