DESIGN TRIP: VATTOLO Concept Store, Udine, North-East Italy.
Udine is a very elegant and proud town laying in a north-east corner of Italy cornered by Austria to the North and Slovenia to the East. Before the turmoil of the twentieth century Udine for centuries was an important Venetian stronghold and the second largest city of the Venetian Republic. On the eve of 19th century Udine was ruled by the French only to be passed over onto Austro-Hungarian Empire and then consecutively onto Kingdom of Italy, Austria, Italy, Germany and finally onto Italy. Udine shares its story with many towns located near borders. They share the same difficult political faith but are all usually blessed with influence from the neighboring countries in architecture, art, design, food and language. It is often the case that these cities that have both fortune and misfortune of existing near borders develop stronger alliance not with particular country but with the region. Friulian culture reaches (or at least it used to) across boarders and unites Italians, Austrians and Slovenians under the Friulian umbrella. In Udine one can still hear people speaking Venetian or Friulian.
Udine with little over 100,000 inhabitants isn't too big and it gives a nice feeling of a town that can be traversed on foot without feeling at all provincial. Udine is second most important city in Friuli-Venezia Giulia region after Treiste (residents of Udine would definitely claim otherwise). However, it feels more lively than Trieste but this might be down to the fact that we visited the town during big arts and crafts festival Friuli D.O.C which attracted many craftsmen from the area (from bricklayers to artisan cheese) and hordes of visitors.
There are many attractive boutiques in the city center making Udine a really worthwhile destination for fashion and design lovers.
Right in the center of Udine stands a beautiful Venetian-Gothic style town hall. You need to walk around it and at the left side colonnade you will find Vattolo Concept Store. It's beautifully located and it is apparent that the owners were mindful of the elegant setting when they were designing the interior. The space is really nicely and thoughtfully arranged with concrete covered vaulted ceilings and huge windows looking over Via Cavour.
Vattolo features many fantastic objects mainly from Italian brands and designers but it feels truly international. The store space is not huge (could be a little bigger on the ground floor) but boasts with incredible design so every visitor will not walk away dissatisfied.
I've made a selection of the most interesting products that I hop you will all enjoy:
- Brick 33 by Gervasoni - table base made of sections of trunk Wrightia bark-free and hand-carved rectangular top 240x100 cm sheet of waxed iron
- Cloud 10 by Gervasoni - sofa, multilayer and solid wood frame, polyurethane foam of different densities covered with quilted padded with goose down and polyester staple fiber, removable cover.
- Vintage by Sartori - the Vintage collection was created by Sartori with the intention of using old carpets, bringing it to a second life. In this way the old carpets are re-colored with shades of different colors such as blacks, purples, grays, so taking a youthful and modern dress while carrying a special message from the old days.
- Brick XS S M L by Gervasoni - section of the trunk of Wrightia, peeled and hand carved. Design: Paola Navone
- Handmade decorative vases by Vanessa Mitrani
- Muffin Tree by Bensimon Gallery - muffin Tree The collection consists of three different wooden floor lamps from 80 to 160 cm.
- Skygarden by Flos - designed by Marcel Wanders, 2007.