The 2012 Edelman Trust Barometer…found that regular rank-and-file company employees have more credibility than executives.
To the customer, you ARE the brand. Even more data building the case for Community Managers - I consider it an objective of mine to get fellow employees engaged online and sharing all the awesome things that are happening at Schoology.
Full article: http://branderati.com/want-to-find-brand-ambassadors-start-with-your-employees/
(via jenastelli)








