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Google Analytics Enhanced Ecommerce

Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data to be sent with any of your Google Analytics pageviews and events. Use pageviews to track product impressions and product purchases; and use events to track checkout steps and product clicks. Getting ecommerce data from your site to Analytics

Shopping and purchasing behavior

The Shopping Analysis reports give you insight into shopping activity: product page views, adding and removing products from shopping carts, initiated, abandoned, and completed transactions.

Economic performance                                                                         

The Overview and Product Performance reports include data for the revenue and conversion rates your products generate, how many products the average transaction includes, the average order value, refunds you had to issue, and the rates at which users add products to their carts and make purchases after having viewed product-detail pages.

Merchandising success

In addition to measuring product performance, you also need to measure the internal and external marketing efforts that support those products.The Affiliate Code report lets you track revenue, transactions, and average order value as they are associated with affiliate sites that drive customers to your site.

Product Attribution

In Enhanced Ecommerce, the Product List Performance report includes useful Product Attribution data. The report includes a "last action" attribute that gives product-level credit to the last Product List that the user interacted with prior to the conversion event (e.g., add to cart, checkout, or purchase).

To see this data in your reports, you need to:

Implement Universal Analytics on your site.

Configure gtag.js to use enhanced ecommerce.

Turn on Enhanced Ecommerce for individual Views.  

To learn more:-  https://customermaps.ca/google-analytics-consultant                    

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Google My Business (GMB) is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google. If you are a business owner, there are several benefits of using your Google My Business profile to enhance your online visibility.

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Google My Business (GMB) is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google. If you are a business owner, there are several benefits of using your Google My Business profile to enhance your online visibility. To learn more visit  :-  https://customermaps.ca/google-search-ads/

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Get immediate traffic to your website from search engines such as Google, Bing, and Amazon with our Digital Ads Management Services.

Our social media advertising services have been tested and proven to accelerate growth.

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Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it.

A drop in rankings can happen for a variety of reasons. Both the obvious ones and not so obvious ones are explained in this post. Explore 14 things that can hurt your site rankings + smart ways to 🔍 identify the issue and 🔧 fix it.

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Want to get unprecedented visibility to your Business website? Check out the step-by-step guide on how to win at Local SEO and get as local traffic as it gets! Local SEO is the process of optimizing a business, product, or service for a search query that is location-specific. Google, Yahoo (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user.

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With voice search, website owners can easily provide answers users need, which increases traffic to their landing pages. Searchers are hungry for faster answers, this technology serves this need, and is an attractive alternative to web search.

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Our tech-enabled marketing services help your business grow online leads, calls, and revenue.

Combining our technology platform and our expert digital marketing team gives you an unfair advantage over your competition. As a leader in SEO, PPC, social, marketplaces, and web design services, our firm prides ourselves on driving qualified traffic, converting visitors, and using cutting-edge technology measuring effectiveness to ultimately deliver real results for our clients.

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Connect with more potential customers with our optimization tools like keywords, demographics, location, and remarketing. Encourage people to notice your brand, consider your products, and take action. Meet your advertising goals and objectives. Google Display campaigns have a broader reach and can help you:

Promote your brand

Generate product awareness

Increase sales

Get more leads

Google Ads helps you measure campaign performance so you can make adjustments and meet your objectives. Capture attention with attractive and eye-catching banner ads and images that increase traffic and clicks to your website.

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Be faster. Be smarter. Lower costs. Every team feels the pressure of creating customer engagement. Customer Maps brings the expertise to help connect with future customers faster than your competition does.

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Beat Your Competitors By Hiring The Leading Digital Advertising Agency

Customer Maps blends performance with exceptional customer service, our digital ads specialists are some of the best in the industry with a track record for growing successful businesses.

Our PPC experts use digital ads specialists to make sure potential buyers find your business before your competitors’ throughout the buying cycle.

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The most critical components of your online presence is your website. It connects your business with your target audience and persuades them to purchase your product, contact your company, or even visit your store.

For compelling website that resonates with readers — and ranks at the top of search results — invest in professional website development services. With more than 5 years of experience, Customer Maps is a trusted choice for companies in North America.

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Omni Channel Marketing

With a fast forward world, the seamless and flawless experience is the need of the hour. Every business is facing tough competition every passing second. They are crossing every border to please and entice the customer and Omnichannel marketing is a big part of their strategy. If not, then their business will be left behind. Each channel acts as the voice of the brand or company.

Omnichannel marketing is a marketing strategy to provide customers with a completely seamless and positive shopping experience and integrating every touchpoint. A brand provides a multi-channel approach to sales.

You must be wondering whats a touchpoint?

Touchpoints

Any medium or mode by which a customer interacts with a business are labelled as touchpoints. These touchpoints could be a physical store, virtual store i.e their website or mobile app or any other way which allows them to interact with the brand.

1. E-commerce marketplace

It is an online e-commerce marketing place where multiple brands come to sell their products. Customers have the liberty to choose the best option before final purchasing.

2. M-commerce (Mobile websites and apps)

These refer to websites and apps that are dedicated and designed to Mobile typically a smartphone. Some websites might not function aptly on a mobile screen. These days  So, when the websites are specifically designed for a mobile device, it becomes too handy and convenient for the users.

According to Business Insider Intelligence, m-commerce volume is supposed to rise at a 25.5% compound annual growth rate (CAGR) from 2019 to hit  44% of e-commerce, in 2024.

3. Social marketing and retargeting

About approximately 96% of the people are not ready to buy when they visit a website for the first time.

So, it is a brands responsibility to entice the visitor and make it a customer and that’s when retargeting comes into play. Since the no. of hours people are spending on social media is rising exceedingly, retargeting proves to be very efficient. Various ad campaigns on social media are beneficial as they reach a great audience. In fact, by serving impactful and relevant content, a brand can create a better customer experience and an effective impact.

4. Messaging and SMS

Many times a visitor might visit your website, even create a login or fill in their cart but not buy them. This is where messaging or SMS marketing comes helps business. Via customized text message you can keep reminding your potential customer to buy the product or use the service. You can also avail them a certain type of coupons or offer which compels them to make a transaction.

5. Personalized email marketing

This is another marketing strategy used by marketers to keep the customer updated about the sale, discount or offers that the brand has to offer just for them. The targeted email that uses personal information of the subscribers,  helps give individual treatment to them and they feel important to the brand.

6. Voice or v-commerce

When a user uses voice to search on the internet by just asking questions is referred to as v commerce. It has taken the online platform by storm and is predicted to be the future of e-commerce. AI-enabled technologies have made things so much easier for the user specifically technology products like Alexa.

The aim of every touch points of Omni channels us to provide an excellent and smooth experience that makes them come back.  Every personalized text or email makes them feel important. Marketers are leaving no step behind to serve an impactful experience to the customer.