Obviously @samreich has loads of people dogpiling him RN but I would be remiss not to join in! On Dropout copaganda, from someone whoās just cancelled her years-long membership:
Lots of people saying āwell this might seem weird to us but itās important for them to growā. Well itās a stupid move from a business perspective, because youāre risking alienating your diehard fan base who got you to this level of popularity, just to appear on a show and be seen by people who MAY go on to watch some of your clips on social media, if they even realize Dropout is a real thing outside of the episode. Seems like their previous strategy was working great, tbh! A million subscribers! Celebrity talent coming onto your shows! Recognition from traditional media - including Time magazine! But clearly they wanted to reach a new audience keep broadening their appeal. And, bafflingly, they donāt seem to have considered that in doing so, theyāre removing the parts of themselves that made them appealing and unique in todayās crowded media landscape.
And itās an asshole move from a personal/moral perspective. Say what you will about parasocial fans, but Dropout has Intentionally, intensively cultivated a brand identity of being your progressive pals, theyāre different, they literally DROPPING OUT of traditional media so they can make stuff the way they want, the stuff WE want, without compromising. And now. Turns out itās more important to get to cosplay Network Television Show than to maintain your studioās whole identity and supposed values. Canāt imagine being an employee right now living in LA, seeing firsthand the harm done every day by one of the most bloated, over-militarized, notoriously corrupt police forces in history⦠and then going in to work where your boss announces theyāll be helping launder the reputation of the people who spend their time harassing homeless people, murdering protestors and assisting ICE. Even if this WAS a genius financial move⦠would it be worth it? Do your principles only exist when theyāre convenient? Do you care how this might feel for Black and brown fans? How it might feel for anyone whoās been targeted by the actual police force that youāre doing PR for? Have you considered that there are REASONS people donāt like cops, that itās not just a quirky funny joke to sell on a t-shirt?
Absolutely insane choice to make. Hope Sam had a lot of fun feeling like a Real Hollywood Actor! Glad to know how much contempt he has for where his career is at, that he so badly wanted to get to the ānext levelā. Very reminiscent of Watcherās desperation to be a Production Company, not just a silly YouTube channel. Well people like silly YouTube channels, and they liked what dropout did!!!! āBrands donāt care about youā is very true. But this brand is created and run by people who have intentionally used their likability to garner support for their projects. If theyāre not likable⦠then why should we support them?
Just insane. A gerbil with a concussion couldāve told you that this was a bad move.









