I’m hoping some of my writblr friends can help this break containment but I have questions.
I’m doing publishing research and looking at self publishing. Can anybody who has self published talk about your experiences? Does your book get to the demographic you want it to? Do any self published books go into print or is it mainly online? It seems like a lot of people are for it over trad publishing but I think it still scares me a little.
I’m fairly new to self-publishing but I’m happy to answer any questions you have!
Re: demographic- I think so? I’m not a marketing expert, but I think I’ve been able to attract the right folks by spotlighting the themes and tropes they’d like most in the books. There are many other indie authors who are great at marketing, though.
Re: print vs digital- you can certainly do both with self-publishing. KDP offers both print and ebook distro, along with IngramSpark and Draft2Digital. (Though no one recommends IngramSpark’s ebook distro.) If you want to set up your own store, however, digital-only will be much easier.
Self vs Trad- with trad publishing, you get support in marketing, printing, formatting, distro, etc. however, with trad publishing, you’re also beholden to external deadlines, publisher feedback/creative control, and the publisher gets most of the profits. (you also need to slog through the query, agent, and editor trenches, which is time-consuming and often unsuccessful.)
I love talking about this stuff, so hit me up with any other questions/concerns you have!
I’ve been doing this for a little while, to WILDLY varying success, so here’s some extra two-cents:
Demographic: It’s easiest to reach your demographic with self pub if you’re publishing either romance or very purposefully into a small but vibrant niche (aka, you write steampunk books that look and act exactly like steampunk books). Trad pub relies on you having a short and attractive tagline that will grab in readers if you want an easy time selling your book... and unfortunately so does self pub x_x (This is not to say you can’t sell anything else, it’s just harder.)
Print vs digital: Exactly as stated above! I will add that I sell about equal parts ebooks to paperbacks. My unpopular books very rarely make it into physical bookstores, but my popular ones are in a bunch of them (with no effort on my part), which is people thought was impossible for self pub books just five years ago.
Scary! All publishing is scary! Whatever path you take, it requires a lot of unpaid effort upfront, facing a terrifying amount of rejection, and relying on luck more often then we’d like to admit. There’s rarely a linear path towards success for either of them, and while there are pros and cons to both, they’re not nearly as cut and dry as a lot of people make it seem.
The big thing you’ll face with self pub is that you’ll need to get your editing and cover art and formatting all done yourself, on your own money, and using your own time, and then you’ll have to do all your own marketing after, and continue doing it for as long as you want the book to keep selling (though, if you’re mid-list in trad pub, you’ll also probably have to do most of your own marketing). Some people find they absolutely can’t stand these aspects, and that’s valid! They take a lot of time though, so if you’re not going to feel alright sacrificing your writing time in order to go all the publishing and marketing stuff, then it might not be a good fit for you!
Traditional publishing isn’t the sure shot that it used to be, while self-publishing is becoming more professional with each passing day. (I could go into detail, but that would be quite a ramble!)
Self-publishing does involve more work on the writer’s part, since you’ll need to handle more than just the writing part, but in my personal experience, it’s absolutely worth it.
If you have money to spare, you can pay people to help with cover art, formatting, editing, etc.
If you have time to spare, you can learn to do everything yourself.
If you have self-publishing friends (which I can’t recommend highly enough), then you can swap assistance, and share tips, and amplify each other’s marketing efforts tenfold.
And for what it’s worth, I’ve looked into several different avenues of self-publishing, and I’ll recommend Draft2Digital to anyone who asks. They do ebooks and print both (print is new), and unlike certain other options (*cough* Ingram *cough*), they’re delightfully user-friendly. Organized by writers who wanted something like it to exist in the world.
If I had to boil it down to one tip, though, it’s to do like you’re already doing: talk to people. Network. Make those writer friends, and travel off into the stars together. Best of luck!


















