The Social Generation of Anti Social People @danielwoudenbergthings-blog-blog - Tumblr Blog

Final Exam

Special Topics: New Media Final

SECTION 1

1. Winning Social Media Strategies for Public Relations.

This article ranks 1/6.

PR changes with the times and the use of social media in the PR world is changing. More words use to be the norm. This article is right in saying that less words is better and that it is best to not be boring on social networks. The article goes on to give advice on what else to do with social media. Things like being newsworthy and helpful.

Convergence is one of the things that we talked alot about this semester and it is definitely playing into this article. PR is converging with the new media that is coming out and changing all the time.

2. 10 Communication Secrets of Great Leaders

This article ranks 3/6

Even with all the changes in the media that have happened over the years it does change how we communicate. This article discusses the bases of how we communicate may change but the value of the message is what is doesn’t change. Our great leaders all have had messages that had value and weight and the medium my change in which they present the messages the power and impact they have doesn’t.

Media changes and politics try to take advantage of it but it seems they are still a bit behind the times when it comes to getting it right.

3. Sexual Assault Case Prompts Consent Questions Woodstock Allegations Underscore Perils of Social Media

This article ranks 6/6

The danger of social media and the effect it can have on youth if it is not watched.

In the class we talked about all the good things that media can do but we also talked about some of the bad things as well. Social media is good but we have to be careful in order to control it better. This is just a case of what can happen.

4. Social Media is a Narcissistic Enabler

This article ranks 2/6

Social media is great for connecting with people around the world and learning a bunch of things from many different sources. However this also allows us to brag about yourself and to be so focused on telling others about yourself and bettering yourself we forget about others.

We talked about how social media has really made use less social in todays world and this is just an ever growing problem.

5. The Top 7 Social Media Marketing Trends That Will Dominate 2014

This article ranks 2/6

Marketing in social media is changing quickly. This is just a prediction of what was going to be the top trends in 2014

Most of these trends are right and we talk about most of them in class. Image sites seem to be on the rise and google has become a bigger part of our every day lives.

6. A Florida Resident Drove Around with a Cell Phone Jammer for 2 Years.

This article ranks 4/6

A man drove around Florida with a cell phone jammer to block callers to stop them from using their phones while driving.

SECTION 2

Tapscott

Jenkins

Fox

Review. Tapscott wrote this book as a follow up to his other book Growing Up Digital. You can read this book without having read Growing Up Digital but it is still worth reading both. The book dives into how media changes and how it is changing people. The book explains alot of good points but it falls short with any of the stats that they show. The graphs are confusing and it does kind of lose its focus towards the end of the book.

Examples.

Collaboration- Most companies are now talking to each other more internally due to the increased capabilities of what new media has done for us.

Speed- The increase in speed is part of what the internet and other technologies were made for and that is what they do.

Innovation- All of these things like speed and collaboration and many others all lead to new innovations.

Convergence- Everything is colliding together and new media is combining with old media.

Analytics- Tracking everything for marketers to allow them to track what is going on better to target the audience better.

Metrics- How we measure usage a site has.

Digital Age- The era we are in now where almost every aspect of our life.

School 2.0- Tech integration into the classroom to help students do better in the digital age.

Scrutiny- With the internet and information so readily accessible we are way more uptight on what we think is true.

Networks- Social networks are huge now but there are tons of networks out there.

Prosumeres- Producers/consumers people that both create and consume content

Internet Addiction- The drug like addiction we have to the internet.

Fan Fiction- Fan made spin offs of a popular story.

Entertainment- What most of the internet is used for even though it could be used for so much better.

Work- New media has changed the game for the work world and it continues to do just that.

4. Internet Addiciton https://www.youtube.com/watch?v=HffWFd_6bJ0

Section 3

Review. The site is trying to get people into it by offering money to users and it looks alot like twitter in its layout. The sections are not really directed towards me which doesn’t really appeal to me.

Someone elses review. http://ajwalton.com/the-ultimate-bubblews-review-the-good-bad-ugly/

This review is focusing on the fact that is an expanded version of twitter that has aspects of other social networks with it. But they are allowing the user to earn money off of their posts. however with all the scams out there peoples trust in these type of sites go down.

Section 4

Faith should be one of the main foundations of our life and it should be reflected in how we use the new media that is in our life. Social media gives us the chance to have a voice that reaches people around the world quicker and more widespread than ever before however we use to for some of the worst things. If we use faith as a pillar of our approach to social media we can do better with it.

Culture is always changing with the times and we are on a road to a different culture whether it is good or bad is dependent on us. New media only allows us to change the culture in new ways. We need to be conscious about this and not let it go by unchecked and out of control.

Economics is one of the major things driving new media. Money and greed cause many pursuits into the media field but those who approach it with just the want to be greedy don’t last long. But they do affect the way that it changes. Take bubblews for example trying to get people to use their site to make money. But money helps things move along and change to the new media.

Presence of the new media in the world is huge and we don’t really realize how much it is in our lives till it goes and when it is we go through a true form of withdraws. This is just a sign of our dependence on new media and if it doesn’t change to even newer media we get bored or frustrated with the media and want it to change.

Using Media as a Christian

Almost everyone can influence on others quickly and easily through media. Social networks and other new forms of media and communication have allowed us to talk to other quickly and with the easy of clicking a few buttons. It has never been easier to get your message out there but it also has never been so noisy. One of the biggest problems that we can face as Christians is letting the message we show online be uniform and enticing to others. Because there are so many denominations out there and so many ideas that are all competing against each other for people’s attention the main goal of the message is now harder to see. The other problem of many Christians face is being true to what they post. Posting a verse is good but this is only a surface level push of our faith online. We need to push more to talk to people and engage to them on the new plat forms that are online. We could do so much good through these new mediums but we almost chose to not use them in that way. We instead use them to post meaningless things and gossip about each other. Some churches have found a good way to use some of the online tools to help reach others around the world. Alot of churches have started to post their sermons online so others can watch or listen to them at any time that they want. We seem to always be behind on the times when it comes to tech and it only harms us because the only view that people have of the church online is usually from the negative things that have happend with some of the more radical sects of the church, and not what we really are like and what we really want to teach to others.

Why are they Famous?

Our American culture spends so much time and money on following celebrity gossip that we replace the things that actually matter with the lives(fake lives) of people we have never met and their lives will not really affect our own. Yet we spend loads of time investing emotion into others lives. Looking at sites like TMZ and Perezhilton really shows how shallow the news is on these people. Why do we care? Truth is I don’t know and I too have fallen victim to paying attention to these celebrities. Some of these people aren’t even celebrities for an reason besides knowing other celebrities. I know why we do this but I don’t know why we keep doing it. We follow these stories as an escape from our own realities. Take reality tv for example the nature of those shows is to create such outlandish drama that we are really lost in those stories so we are not lost in our own drama. An escape that is all that it is really. But why are they Famous in the publics eyes? I mean really what is the appeal watching someone else's success or someone else's failures? This question is like many others and we should approach it the same way we approach other things. Just keep asking the question WHY. Why is like a shovel it helps us keep digging to get to the bottom of the why we do anything really. Just keep asking that question. WHY?

Evaluation

Sometimes looking back on how things have changed is the only way to understand where things really are and where they will be. The technology that I first really remember using was a palm pilot when I was 7. It was my dads and I had the chance to play around with something like that. The thing could only hold your calendar and some of your contacts. Those things now are just built into every phone that you can buy now. This like many other devices are all merging into one device. That is what is happening the next to go is our wallets are moving into our phones and soon other devices will do the same.

Convergence

Media is always changing and if media producers don’t pay attention to how it is changing then they will be left behind. Companies in almost all fields that have not changed based on the times have had a harder time to survive as things change. The only constant is that things will change either embrace it or get left in the last century. News media is a huge example of this idea of Convergence. Take most of the major news stations out there and how much they are suffering when it comes to losing viewers. Speed is everything now but also interaction. The push of online news stories and online interaction about the news is something not to be ignored by the large news conglomerates. Take http://sourcefed.com/ a news site not only for important world news but also news on other things that they know their viewership is interested in. Target recognition and marketing to that target go hand in hand. SourceFed was founded by nerds and they are viewed by nerds so it stands to reason that they should feed that type of news to their viewers. But also interaction the news casters on sourcefed are constantly interacting with the viewership and this gives them an edge on most news sites. Convergence of the not just the technology but of the market to the produced content.

Networking

We use many social networks and we know some of the creators of those networks like Mark Zuckerberg. But we really don't look into some of the other social networks out there. Take reddit for an example, reddit's founder Aaron Swartz has created one of the most used and most constant sites in terms of layout usage and it really is a social news site. The site shows information that is constantly updated and shared with many people around the world and has been known for helping out people in times of need. The site is just a large message board where people can share links and talk about them. That model hasn't changed since its start. Aaron Swartz has done more than just work on reddit he worked on other programs as well. He is rather young and has created a site that doesn't need to change. In an age when everything must change online it is strange that this network hasn't and it won't that is really part of its model that changes things up online. But one of the main reasons why the site does so well is that it wasn't made to just make a profit so its original idea still stands. Sites like Facebook and Twitter will fall short and fade away in the same way that friendster and myspace did. They want to just make money and to do that they need ads. This is the quickest copout to make money on any site. Now I like how reddit forces a new generation of people to think about how to be profitable online without using an ad based intagration system that only pushes your end user away from your service.

Inflance.

What influences us? Really ask yourself that question often, it will make you a smarter consumer and it will shock you how much culture influences our daily decisions through an ever growing amount of mediums. Think of it this way in the few minutes it takes to browse your facebook page how many views and values are you bombarded by in that short amount of time. They are all yelling at you for your attention they all if read influence you in some way. Now some are more than others some one post about a bad experience at a coffee shop that is in town it changes your views on that coffee shop. See things like that happen all the time. This is only through one medium. Think about all the interaction you have in a day. Work, friends, family, and everything else in your daily experiences. All of these influence you in some way or another. They affect our buying habits, what we watch, and where we go. These all seem harmless when we think about it and in most instances it actually helps us make better decisions about what we do. Most of us then just work blindly then through this we notice the positive effects on our day to day physical lives, but what about our spiritual lives. How does this effect our faith. Being a conscious consumer helps balance and filter all the views that are thrown at us every day. But it still takes its toll. When I was growing up I noticed something at my church, the kids my age where very sheltered to the point that they didn't even understand some of the things out there and those things seemed tabu to them. When we grew up and started growing into adulthood two things happened to my friends. Either they open the flood gates and where overwhelmed by the world and had a hard time staying afloat in the rushing waters of what was influencing them. Or they saw the waters and got scared and returned to the shelter of their parents and stayed there for sometime. I am glad I knew what the world was going to throw at me and it does effect me all the time but I know that it does and am not blindly walking through it letting everything in but I am working towards filtering out all the filth so it doesn't effect me. My faith helps me with that. We are called to be in the world and not of it but that statement seems to be missing another thing we are not to do. We should cut ourselves off from the world because how can we really witness to people if we are not near them. Not only that but how can we really infulance them if we don't even understand the modern language that they speak in. Our word is in a book but people today communicate through networks of thousands of people and a book is a dated medium. The message in the book has not demisnished in meaning but for us to reach people today we need to meet them where they live and today that is online.

Can you really shut down piracy?

With sites like the Pirate Bay and other torrent sites that make it easy for people to download files that are not hosted on a single server. This makes it harder for service to be shut down. A site may host the link but they don't host the information itself, those are held by the others and they are only sending small chunks of the file itself till the file is completely made and turned into the "stole" information. The Pirate Bay was shut down about 2 months ago and this is not the first time it has been shut down. But The Pirate Bay seems to come back over and over. The Pirate Bay is like phoenix, it goes up in flames and then it rises from the ashes to only show that it can not be killed and is something that needs to be countered. The Pirate Bay really is not illegal the files are just that files they are not always stole and shared product. The nature of a peer to peer torrent sites is that it allows for a cheap and fast way to setup a large storage server for sharing files but it is open to abuse. The attacks on it are valid but the attack is only the start. First they tried to crack down on the people downloading the files but legally they failed and then stopped so now they are attacking the sites themselves. That is failing too so what is the next step. The next step is what scares me things like net neutrally are too broadly worded that it is dangerous for the expansion of the internet. The legal attacks on the internet are a dangerous territory but some people have found another way to counteract piracy. Services like Netflix, Spotify, Steam, and Pandora make it easier to for someone to legally view the media, than torrenting it does. This is a better way to attack torrenting. The legal round only leads to a fight and that will cause a revolt that involves people around the world.

http://mashable.com/2015/01/31/the-pirate-bay-back/

Psalm 7

I chose to read Psalm 7 for my devotional today. Devotionals are something I have always struggled with doing and I guess that is something that I need to work on. I can't come to know God better just by going to church on Sunday and attending a Christian school. The Psalms are a good place to start though and Psalm 7 speaks to how we need to truly repent on what we have done. Not only that but to trust in the Lord and know that his plan is righteous. Now I didn't just chose this Psalm out of a hat or at chance I read the Psalms leading up to it and I realized that those Psalms spoke similar truths and in a similar way. Now this doesn't make them any less truthful or any less powerful. Towards the end of this Psalm it describes what we do as sinners we dig ourselves deeper until we hit bottom and even when we hit bottom we still try to dig. That is our sinful nature and it is not an excuse for what we have done. Our sin is our sin and we can't shift the blame onto others instead we need to face it. Understanding what we have done and accepting that there is nothing we can do to fix it brings us to the new understanding that repentance is the only option and accepting Christ is the only way out of that hole. Now the Climb isn't going to be easy and it isn't going to be instant. This climb could last the rest of our lives and we are going to slip and fall at times but trust that in the end you will be brought out of the hole and you will be new person. See even though I understand this and can write it out as most Christians can. I find my self still digging a hole struggling as I am stubborn to not realize the simple truths laid out for us and bound into a simple book. It is not just a book though it is a message about life and That this life isn't our own but God's and that is something to be truly grateful for. This is one of my first written devotions and I hope it leads to more and more as I am being dragged out of the hole that I seem to have dug for myself.

Psalm 7

https://www.biblegateway.com/passage/?search=Psalm%207&version=ESV

Understanding Social connectivity or networking.

Social networks are more than facebook or twitter. Social networks have been around as long as a people have interacted with each other. By any form of communication with anyone else it ties us into their social network. Now simple forms of brief communication between 2 strangers may not seem like much it is still a connection of 2 people each with their own unique network. These ties are thin compared to the ties between friends and family that have been being built for a long period of time. Facebook and twitter are really nothing new, none of the internet social networks are. They are just an adaptation of basic forms of communication that are able to reach more people quicker than we where able to before. These forms of communication are basic. The communication model never changes. We have a creator of the message that transcodes it and sends it. A receiver accepts it and decodes it and interprets it. This hasn't changed and has yet to change. But it is good to understand it and how it works. We each have unique social networks that we have built for a long time. The ties between people are unique as each relationship is special. When we understand the basics of how social connections work and how to identify the stronger social connections we can use that to our advantage. Using that info for marketing or expanding your own social network is what can make you successful in either finding a job or starting a company. I have always been told that it is not what you know but who you know. My dad never went to college, but was a director of sales for a large company that provided computers and software for companies and organizations. When I asked him about his job he explained to me that not only that job but all his jobs hinged more on who he knew than what he knew. Think about this that there is always someone out there that is smarter than you so what do you bring to the table and what makes you stand out. Having a larger social network can help but also the quality of that social network can make a huge difference. The strategy of jab, jab, jab, right hook is a good example of how to maintain a social network. The strategy was explained by Gary Vaynerchuk and he explains that the act of giving in a social network is something that people seem to forget to do and giving multiple times when others aren't make it seem that you care about others. In the end that is what people want. They wanted to know that someone cares and is willing to take the time. Having a strong social network builds trust and that trust can lead to access to their social network as well. This can help build a new social network that is twice as big. So in one connection you have pretty much doubled your social network and if you keep doing this your social network is stronger and greater. I have gotten jobs this way through word of mouth and connections between people. I have not had to market myself yet and the job is still growing. So understand how your social network has built and know how to grow it even more. Knowing that can build your new social network and can open many doors to new opportunities. The networks you build when you are young are more important than what you learn when you are young.

#Social networking #social #netowkring #gary #vaynerchuk #gary vaynerchuck #comm245

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