Spice World (1997)
As someone who grew up in the 1990s, The Spice Girls were our Beatles. A British import that released hit after hit and were all over pop culture history. And also like The Beatles, The Spice Girls had their own movie that was the favorite of every child, teenager and young adult of late 1997 and early 1998. But unlike "A Hard Day's Night", which was a simply told story that was cinematically pleasing to all the senses, "Spice World" was a hot mess of both good and cringeworthy qualities. When I first saw the movie in 1998, it was the best movie I'd ever seen, on par with all the Disney animated films. Almost 30 years later, my nostalgic past still has a soft spot for what it was, but the flaws are more clear than ever.
The story focuses on the Spice Girls (Emma "Baby Spice" Bunton, Geri "Ginger Spice" Halliwell, Melanie "Sporty Spice" Chisholm, Melanie "Scary Spice" Brown and Victoria "Posh Spice" Adams (later Beckham) as they prepare for their big concert at the Royal Albert Hall. With their short-tempered and neurotic manager Clifford (Richard E. Grant), the girls make appearances on music shows, interviews and celebrity parties, but are exhausted by the extra attention and work. They also have to contend with passing characters such as Hollywood writers (George Wendt and Mark McKinney), a traveling film crew led by the opportunistic Piers (Alan Cumming) and Rupert Murdoch-style media magnate Kevin McMaxford (Barry Humphries) hellbent on destroying the girl group with salacious gossip and his clandestine spy Damien (Richard O'Brien). When the pressure gets to all the Spice Girls, the big concert at the Royal Albert Hall is at stake and the future of the group is tested.
"Spice World" could have been a straightforward satire on the music industry and media manipulation, and it is to some extent, but the film takes too many artistic liberties that border on complete absurdity. These scenes come to mind. First, the girls are visited by aliens. Yes, you read that right. Actual aliens from outer space that come out of a spaceship and are big fans of the group. One may argue that this is a spin on how odd the fandom can be, but the alien angle makes no logical sense and looks more awkward at a wider glance. Next, a scene where Posh commandeers the tour bus in order to make it to the show, which satirizes female-centric prime-time television series like "Charlie's Angels" and "Wonder Woman" and straddles the worlds of reality and fiction. But again, the humor comes across as awkward and out of character with what came before. Other oddball scenes include a makeshift boot camp with a fruity drill seargeant (Michael Barrymore), segments involving some overlord handler nicknamed "The Chief" (Roger Moore), dream sequences that look like cheesy soap operas and a conversation between McMaxford and his assistant Brad (Jason Flemying) that ends with spontaneous rainfall in the office.
Spice World does do well in other areas. The musical numbers, and there are plenty of them, are fun to watch, even with some poor lip-synching. The girls themselves have great chemistry in scenes on the tour bus and go into mundane conversations about dolls, chess and Gucci dresses. There's also cameos from British legends of music and film like Elton John, Elvis Costello, Bob Hoskins and Jennifer Saunders that are fun to play as a game of "Name that Star" But the true winner of "Spice World" comes from one name.
Playing their manager Clifford is the amazing Richard E. Grant and he adds his own unique humor to this character that looks like he's about to have a nervous breakdown every second. Grant channels his legendary character Withnail from "Withnail and I" as well as his neurotic fatherly figure in "Jack and Sarah" into Clifford and even as the film falters in quality, Grant is right there to balance the good and the bad as well as the sane and insane alongside his calm assistant Deborah (Claire Rushbrook). It's when Grant and Rushbrook are on screen that the film has some sort of cinematic and leveled legitimacy.
"Spice World" currently holds a 3.8 average on IMDb which I find to be very mean spirited. Sure it's not a particularly great movie, it's uneven in certain areas and repeated utterances of the term "girl power" get tiresome, but "Spice World" holds up as the classic "so bad it's good" flick that one can watch on a boring afternoon when it's raining outside. No film centered around a musical group will have the near-perfect execution of "A Hard Day's Night", but by watching the film's final scene, there is a cinematic powerhouse that was waiting for over an hour and a half to make its appearance. Maybe that's what makes "Spice World" all the more worthy to see.
6.5/10
















