dario d'aprile

Projects and ideas around product design for the software industry.

[dariodaprile]

The Venture Capital, the Startup and the Designer. The most beautiful love story ever told.

An alternative title could be “I’m a designer and I want to move into Venture Capital”.

[wordsby1910]

We love Wikipedia. The idea of a constantly updated knowledge base where everyone is welcome to read and contribute is staggering, and we dip into this great pool of content on an almost daily basis at 1910. However, having spent the last three years learning more about typography have made us...

[dariodaprile]

Projects archive

[dariodaprile]

You better move fast and prototype your idea in the same day. Nice talk by Paul Adam about designing web systems.

[dariodaprile]

“Data beats opinion.”

But the problem is that there are not pure data. They are aggregated and processed by opinionated people.

[dariodaprile]

I'm moving away from photoshop

37 signals skips photoshop since 2008.

[ux-blog1-blog]

63% of software projects exceed their budget estimates, with the top four reasons all relating to product usability: frequent requests for changes by users, overlooked tasks, users’ lack of understanding of their own requirements, and insufficient user analysis communication and understanding.

Leaderer & Prassad (via ux)

Repeating myself to stop and think, follow the zen principles in the product dev journey.

[ux-blog1-blog]

A designer knows that he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Antoine de Saint-Exupéry (via ux)

Simple = Usable

[joseviso-blog]

You can fix it on the drafting board with an eraser, or on the construction site with a sledgehammer.

Frank Lloyd Wright  (via joseviso)

The cost of changes in the product timeline.

[joseviso-blog]

Lately I’ve been rereading “Don’t make me think”, and in my opinion, the chapter named How we really use the web is very insightful. Next I summarize some facts that I think are totally true:

Fact 1: We don’t read the webpages. We scan them.

There are reasons for doing that:

We are...

[dariodaprile]

Surfing isn't thinking

[dariodaprile]

A good rule

Pareto principle for designers: prototype the 20% of functionality that will be used 80% of the time.

[dariodaprile]

UX lesson learned: giving users immediate gratification

This is a good article from Marc Hedlund founder of Wesabe. There is a lot to learn from failure. The main reason why Marc's product fails ? His competitor focused on making the user do almost no work at all, by automatically editing and categorising data, reducing the number of fields in the signup form, and giving immediate gratification. 

http://money.cnn.com/2010/10/04/technology/wesabe_vs_mint/index.htm

[dariodaprile]

Registration journey: same error again and again...

Just downloaded e-commerce app. I'm already a registered user of the website: I've used FB connect to sign up the first time because is more convenient. Now I want to use the new app but to sign in it requires only login and password. The journey is broken I've never set up my password and there is no way to require it... Dear product folks please ask to set up password during the sign up process. Thx

[mistermorris]

If something is unclear - clarify it

If something is arduous - lighten the load

If something is complex - make it simpler

If something is over verbose - strip it back

If something is ambiguous - clarify it

If something is big - make it feel manageable

If people get lost let them find...

[dariodaprile]

I like this list but I'm not list addicted.

[thinkleanux-blog-blog]

When I’m working on a problem, I never think about beauty. I think only how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.

R. Buckminster Fuller (via userexperienceoptimization)

Buckminster soon in London at the Barbican

[dariodaprile]

[dariodaprile]

Re reading about ux principles after midnight, suddenly I see the light. History ?