Mastery Journal Final Post
Joining the Program Master of Fine Arts in Media Design, I would say that is the best choice that I ever made in my life. These 12 months of preparation, felts like an eternity, but looking back it was so fast. Every course that I took during the program helped me to improve and acquired new skills. I learned that developed an idea should include a story, plan, strategy, and a good method execution. As a media designer, I found out that nothing will come correctly at the first time. Iteration will drive to the perfection.
The concept that has been provided in the program are excellent tools to jump to the success. On my thesis project is a valuable one that I will keep with me and use it as a reference for my future projects. Develop a creative process is more than just come up with an idea. Having a master, its allows me to place a high characteristic of the plan or project.
MDL501 My triumph in this course is to use the graduate research level correctly.
MDM525
I learned the art of typography and how it can influence the message, how color and font type can mix or separated its relation and the importance of attention to details such as layout composition, size, and order of relevance. Acquiring this information, I now stop to analyze every advertisement and try to understand why the designer chose the kind of color, the placement of the image, and the particular font, what’s the target audience and, of course, what's the message. I enjoyed this chapter. This lesson will be unforgettable.
MDM530
Brand goes beyond of name and a simple logo. The brand needs to know the meaning of its statement. If not, the success if far away to reach.
MDM555
I understood the reason why the words are so important. Since learning this, I have a better understanding when I see an ad on the train for example. I analyze and look for understanding why those words were used.
MDM565
The narrative is the synonym of the story. Story give the description about the poster and title. Also, the description helps to identify the audience with the story. The style is as we speak for every situation we talk differently, so it’s the same way in the narrative. All depends on about the voice you give to it. The message will address the concept of the story.
MDM570
I have had fun creating this dynamic mood board I would say that was the best part of the course. Now I have the knowledge to bring to my client a new vision. I believe that sometimes video works better that images, It give the energy and the dynamic and will show a sample of how it will look like.
I’m prepared to accept the work with a client, pay attention to what they want and on the base of the necessity, I will apply what I have learned and show them an unusual angle of their ideas.
MDM615
This course was a challenge for me because I had to translate ideas into visuals. I learned to place all the learned concept from the previous course and develop an authentic design carrying the purpose and meaning of the brand.
MDM620
I learned, and process the was real meaning of transmedia and what are the part that consists this topic. The first step is to develop a narrative pointing out four qualities that will be the clue words for your campaign after the story is completed; is necessary to decide how the story is going to be spread into the transmedia component which is: unique promotional item, Guerilla Marketing, TV, and Radio Spot.
MDM640
The Final Pitch was the hardest part of the course. I have never done anything like this. During the research, and in particular through the process of the production of the work, I discovered that the better way to market your idea to your client was to show them graphically the developmental process of the campaign and the reason for its marketing strategy.
MDM650
My learned concept in this course is that target audience the most important pieces at the time to elaborate a design. It is important to understand their needs; it is important to deliver the right message.
MDM690
STORYTELLING is the persuasion of our audiences; it needs to stimulate emotions and provide a type benefit. To generate an effective storytelling it needs a process to follow which is CAST.
MDM691
Every artwork, design, and concept have an endeavor process. Every idea is unique and valuable.
Thanks to every instructor that have been shared the knowledge with me. I am prepared in a professional level, which makes me ready to face the real world.
Thanks,
Dave
