*META / 🍓 CHARACTER FACTS !
*A: 🍓 SAM GIB FACTS / @cemeterygrotesque !
IF YOU KNOW WHAT TO LOOK FOR YOU CAN FIND SAM ON YOUTUBE.
when sam moved from cinncinnati, ohio, to san francisco, california, he struggled to establish himself in the working world. failing to find appropriate employment, sam quickly learned that if he wanted to advance, the truth, on paper, wasn’t much more than a formality, and one that was hardly ever welcomed. lacking the experience and credentials to meet the skyrocketing demands of an unforgiving job market, background, family and education all became matters of design, omitted or embellished to win over future employers.
when the chance arose to begin working as a stage hand and assistant at a PAYTV STATION at one of the bay area’s production and marketing companies, sam seized it, feeling stunted in his growth by the confines of his current situation. with his background in finance, marketing came naturally to him, and it wasn’t long until sam’s conventionally good looks, talent for presentation and right ideas on how to pitch a product moved sam from behind the camera into the spotlight. selling the image of a young and hip upstart executive, a family man, or the guy next door, sam’s versatility became synonymous with success, soon catapulting him from the aggressive and ever-changing nature of one minute spots to long form infomercials - and more importantly, from assistant to host.
as a host, sam’s career took a leap and opened up a pathway to new and colorful opportunities along with a remarkable increase in salary. with new funds and connections, the call for independence grew and sam chose to heed it.
purchasing a share of the rights to a product sam had, time and time again, promoted, sam’s performance as a seller no longer was simply performative, but of personal interest. the DO LIL’ was a common household and cleaning item targeted at housewives, stay-at-home moms (and the, at the time, much rarer stay-at-home dads), DIY household artisans and gardeners and even small businesses. advertised as a one-of-a-kind cleaning remedy, DO LIL’ became notorious as an easy to use every day helper for a fair price.
. . . but few good things come without a downside, and the DO LIL’s was notable: with maintenance costs that far exceeded the sponge-like object’s price, the DO LIL’ eventually began to fade back to obscurity, becoming a product of the past and another failed pitch among dozens. with a marketing strategy built upon the self-preservative nature of customers recruiting customers, a lack of sales equaled a product’s death and would soon wipe the DO LIL’ from the collective customer’s mind.
equally so, sam’s success and funds began to dwindle.
had the upsides of marketing exceeded its downsides for the longest time, sam eventually began to feel irked by the reputation that accompanied the memory of his face on screen: sneered at at best and at worst ridiculed. when kenneth, sam’s estranged older brother, suggested to know what the world seemed to be thinking – that sam had been playing nothing but a cheap hustle, and even failed at it – sam decided, once again, that it was time for a change. Sam collected the last of his funds and took off to start anew in new york city, where, at last, his career would proper.
today, sam still owns part of the rights to DO LIL’ but his only memory of it exists in the form of a few old production stills. the only places someone would nowadays come across anything related to the DO LIL’ would be in the dark and dusty corners of an attic or the depth of the internet. thankfully, sam’s current employment started long before platforms such as YT became notorious for preserving aspects of the past which would otherwise remain forgotten: were one to look up the term DO LIL’, they’d uncover excerpts of sam’s past life as a TV TELEMARKETER, going all out to make a sale.
and if you’re wondering what type of video i’m talking about, consider this and this.
