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✨ Beverage design project by Holly B ✨

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✨ FOR MARKER - TABLE OF CONTENTS:

My blog layout is a bit odd due to me uploading late so I decided to compile all my development posts into chronological order on this post to show that I did do the work consistently, and also make it easier for the marker (or any other readers) to trawl through the design development content. 

Please click the links below to go to the posts!

Week 1:

Good and bad beverage packaging

Week 2:

Sketch noting and word association

Week 3:

Initial moodboards

Week 4:

Moodboard reflection

Week 5:

Logo concepts

Week 7:

Visual direction moodboard #1

Week 8:

Visual direction moodboard #2

 Visual direction mock-ups

 Assignment #1 Powerpoint pitch presentation slides

Week 9:

Assignment #1 visual direction spreads

Week 10:

Colour palette development and font research

Week 11:

Finished logos

Illustration work in progress

Week 12:

Finalised packaging label layouts

Week 13:

Final packaging mock-ups and final design rationale

Final visual case study spread

Thank you very much for reading. Enjoy! 

- Holly B

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EXTRA: WEEK 8 - POWERPOINT PITCH SLIDES✨

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WEEK 13 - FINAL VISUAL CASE STUDY SPREAD✨

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WEEK 13 - FINALISED PACKAGING MOCK-UPS AND FINAL DESIGN RATIONALE✨

FINAL DESIGN RATIONALE:

My final DESN1011 packaging case study design is based off my “Starhead” concept. While my “Constellations” concept was initially voted on in assessment #1, I found that concept too basic (it was the logo on a dark background) to explore and continue to work on; as well as that, it didn’t convey the themes or concepts that I initially wanted to explore with the product packaging. 

My final packaging concept is mascot and illustration based. The mascot I created for this brand is called “Starhead”, specifically made to go match with the space-gimmick and Japanese-kawaii visual themes. Starhead is a small chibi character with four soft colours – white, blue, pink and yellow – made to draw the eye but remain visually pleasing at the same time. The rest of the packaging continues the colour theme with an illustrated yellow-pink cloud background, blue sky and swing.The logo is hand-written to further the sketchy, rough look of the artwork, and can change colour according to the packaging. 

The default colours on this particular packaging are pink, purple, yellow and blue. The sub-fonts used are “Sketchy” and “Simpel”, the latter a more formal text used to display important information such as statements on the front (“No added preservatives,”) and ingredients/diet information on the back. The back packaging is separate from the front, and includes a simpler cloud background to make the nutrition details easier to read. 

All designs for the packaging are based on the theme of space, Japanese mascots and tea. 

The shape of the bottle is extremely important to the project as it also continues the themes and is a suitably unique, recyclable glass canvas to work on that, paired with the bright pastel aesthetic of the packaging, would pop from shelves. 

[designbyhollyb]

WEEK 12 - FINALISED PACKAGING LABEL LAYOUTS✨

1. Full Colour label (front)  //  2. Full Colour Reverse label (back) // 3. Black and White (high contrast/ front and back) label

These are my finalised label design layouts! All different versions include with/without text.

Front label includes: Logo / Name of contents / Design illustration / 60ml measurement label / Important dietry information.

Back label includes: Logo / Subtext / Ingredient and preservative lists / Nutrition information table / 60ml measurement label / Barcode / QR code / Storage and consumption instructions / Recycle symbol / Alcohol warning / Vegan information.

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Work in Progress! ✨

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WEEK 11 - FINISHED LOGOS✨

1. Full Colour logo // 2. Black and White (high contrast) logo // 3. Reverse logo

These are my final logos (not vector format - tumblr doesn’t accept). My Seeing Stars logo is handwritten and can be custom coloured in accordance to whatever product needed. 

It features a hand written “Seeing Stars” with details taking inspiration from constellations. This logo is fully resizable with available vector versions.

[designbyhollyb]

WEEK 10 - COLOUR PALETTE DEV AND FONTS✨

I have chosen to go ahead with my “Starhead” visual direction as this beverage add-on can be used for any beverages, not just alcohol. Therefore, I am going to go with the illustrative concepts I have to enunciate the fun nature of boba tea.

These are my developing palette and font concepts for the final design.

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WEEK 9 - VISUAL DIRECTION SPREADS✨

Includes keywords, moodboards, mockups, titles and full final design rationales.

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WEEK  8 - VISUAL DIRECTION MOCK-UPS✨

Simple mock-ups of both visual directions to show possible design variations I could go down.

Left: “Constellations” visual direction - A darker, more serious direction that reflects the possible use of alcohol in beverages. Has metallic gold logo for emphasis.

RIght: “Starhead” visual direction - An illustrative, pastel take on bubble tea culture, including a memorable mascot for marketing. 

[designbyhollyb]

WEEK 8 - VISUAL DIRECTION/MOODBOARD #2✨

“Starhead” Moodboard

This is my second visual direction that I am looking towards for A1.

Final mood-board, including mascot/character inspirations and pastel colour usage synonymous with boba tea.

[designbyhollyb]

WEEK 7 - VISUAL DIRECTION/MOODBOARD #1✨

“Constellations” Moodboard

This is my first visual direction that I am looking towards for A1.

Final mood-board, including a more refined colour scheme and hand drawn logos/fonts.

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WEEK #5 - LOGO CONCEPTS ✨

Here are some logo concepts I sketched up during the week. I am enjoying the hand - written/sketchy look and would most likely prefer that for the logo.

[designbyhollyb]

Moodboards! ✨

I am trying to choose an aesthetic for my bottle design.

1. Saturated and cute aesthetic - reflects the cultural significance of boba tea. Boba tea was a 1980s creation from Japan. It was heavily influenced by street culture, and has now spread throughout the world. Boba tea is largely enjoyed by youth, and pastel, space-driven colors reflect the Japanese Harajuku “kawaii” aesthetic.

2. Dark constellations - reflects the adult side of the product. This product will contain vodka. Brighter pastel colors are more commonly associated with children’s products and may feel inappropriate or out of place. Constellations provide a minimalist concept design (perfect for the bottle shape and design), with a dark background, more suited to adult/alcoholic themes. 

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I enjoy the dark constellations moodboard and would like to use it to further my project. I now need to look at minimalist logos before my next step.

[designbyhollyb]

WEEK 3: Moodboards! ✨

I am trying to choose an aesthetic for my bottle design.

1. Saturated and cute aesthetic - reflects the cultural significance of boba tea. Boba tea was a 1980s creation from Japan. It was heavily influenced by street culture, and has now spread throughout the world. Boba tea is largely enjoyed by youth, and pastel, space-driven colors reflect the Japanese Harajuku “kawaii” aesthetic.

2. Dark constellations - reflects the adult side of the product. This product will contain vodka. Brighter pastel colors are more commonly associated with children’s products and may feel inappropriate or out of place. Constellations provide a minimalist concept design (perfect for the bottle shape and design), with a dark background, more suited to adult/alcoholic themes. 

[designbyhollyb]

WEEK 2: Some sketch-noting and word association!✨

Includes:

- word association

- image association

- sketching

- mind mapping

[designbyhollyb]

✨WEEK 1: Good and Bad Beverage Packaging Design - Bottle Shape

One of the most important parts of the beverage design process is figuring out what you will use to contain the product. Bottle shape, size and material can add or take away from a product depending on social context - e.g, sustainable materials are now more popular than ever due to the current climate.

Bottle size, shape and material are an important base to begin beverage design work - here are two beverages using that packaging to their advantage and one that failed due to it.

Success: Voss Spring Water and POM Wonderful Pomegranate Juice 

Voss, branded as “Artisan water from norway,” has a cylindrical glass bottle designed by Neil Kraft. Voss took the world by storm in the early 2010s, over a decade after it originally landed on shelves. The iconic glass bottle design is now trademarked. The simple design of the packaging enhances the clear bottle, a running ‘clear/purity’ theme in bottled water.  

POM Wonderful is a pomegranate juice with an infamous, trademarked ‘double bulb’ bottle.The bottles, made from renewable plastics, were made to showcase the rich colour of the juice inside. The bottle shape can also be a reminder of the round pomegranate shape itself. Pom Wonderful uses it’s natural juice colours to stand out in any drink isle, with a minimalist logo to enhance the overall simplicity of the bottle.

Both bottles have used their base bottles to enhance the feel and design of the product, and this is shown in the logo and colour simplicity.

Failure: Orbitz Soda

Orbitz Soda was the brainchild of the Clearly Canadian company and was released in Canada in 1997. The drink featured small gelatin balls floating in sugary liquid (not far off the tapioca pearls used in Japanese boba tea), and was originally marketed as a “Texturally enhanced alternative beverage.”

People were considerably disturbed by the drink and it’s tapered cylindrical bottle that, when paired with the content, was heavily compared to a lava lamp. The design of the glass bottle, along with the small, oddly placed logo, did not help with sales or the brand’s reputation. The drinks were taken off the market shortly after, but were revived in 2013 (with a different shaped bottle), and are still being sold as collectors items on eBay today.