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The Importance of Networking

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What to Expect in AI This Year

When looking at trends for 2018—the use of artificial intelligence (AI) has been popping up across many boards. But what trends will specifically emerge from AI? An article from Entrepreneur by Jonathan Long, founder of Market Domination Media, digs into this topic.

One trend the article highlights is that the future of AI will continue to grow in the warehouse setting by using learning robots. Long states that this technology is “expected to play an increasingly prominent role in the company’s quest for faster, less expensive deliveries.”

Another trend is the use of machine learning to record calls for sales and customer service representatives. The author includes a quote from Carrie Christensen, operations VP of Mint Solar, who says to “expect AI to increasingly support white-collar workers in 2018 and beyond.”

A trend expected to emerge this year is creating video content quickly by using AI. The author highlights a tool called Wibbitz that takes written content and transfers the content into a video. Hearst and USA Today are already using this type of technology, and with the popularity of videos constantly rising—we can see this trend making waves.

Another AI trend Long notes is that speaking to and talking with technology will become more of a social norm. He states that, “it’s estimated that over 20 million Amazon smart speakers were sold last year.” This doesn’t include the sales of other brands’ voice assistants. Long expects that people will become more comfortable speaking with technology; it will be interesting to see how this plays out for future technology.

Becoming a data scientist may be a path worth seeking for college students or those looking for a career change. Long included a statistic from IBD that the “demand for data scientists will increase to 2.7 million by 2020.” He roots this demand to the rise of machine learning and the data needed to make it as efficient as possible.

We only touched on five of the 10 trends highlighted in this article. Click here to read more about the future of AI.

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What Is Expected for Social Media Marketing This Year

                                                                                                                   Medium

Social media is constantly changing and evolving, which makes the beginning of a new year the perfect time to stay on top of the latest trends that are expected to take off. Since December, we have been looking at what is expected for marketing, email marketing, and web design for the new year—now we will look at what is expected for social media marketing. An article from Medium by Marie Ennis-O’Connor, a social media consultant, compiled a list of the top predictions of what social media trends are expected this year.

The first trend the author highlights is that video marketing will grow in importance. Ennis-O’Connor includes several statistics to support this case, the first being that video is expected to comprise 82% of the content consumed online by 2020, according to Cisco. She also included a statistic from Animoto that stated, “Four times as many customers would rather watch a video about a product or service than read about it.”

Another trend that will maintain momentum is live video. The author included a statistic from SocialMediaToday supporting that live videos capture interest longer than pre-recorded videos. The statistic specifically states that people are watching live content three times longer than pre-recorded videos.

Another trend that is forecasted to gain momentum this year is using influencer marketing. However, the author notes that although the use of influencers have been predicted to rise this year, she has observed that their influence may not be as strong as it once was. To combat this, she stated that, “I believe the only truly effective influencer is the person who is excited about your product or service, and wants to shout about it not because they are being paid to do so, but because they love what you do.”

Not everything will increase this year—in 2018, organic reach will continue to fall. Ennis-O’Conor included a point from SocialMediaToday that stated that, “The time of free organic reach has passed us by, and we need to accept that to gain any kind of traction with social media marketing you need to have an advertising budget of some kind.” She also included a statistic from Social Flow citing a 42% decrease in reach for Facebook posts from January to May last year.

The final trend that the author included is that the use of content that lasts up until 24 hours will increase, otherwise known as ephemeral content. Snapchat has paved the way for this type of content, but now with Instagram and Facebook allowing users to create 24-hour stories it doesn’t look like this type of content is going anywhere. The author included a post from Our Social Times that stated that this type of content gives brands authenticity, the viewers are highly engaged, and this tactic is mobile centered.

This is what is expected in social media marketing for this year, but we only included five of the 11 points the author’s list. To read all of the trends, read the article here.

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Web Design Trends Expected in 2018

                                                                                                                 Unsplash

We are officially into the new year and that means looking at trends that are expected to take over in 2018. An article in Forbes by Tomas Laurinavicius, a lifestyle entrepreneur and blogger, explores the web design trends that are going to be big this year by interviewing experts from different fields.

Paul Jarvis, the first expert in the article, predicts that 2018 will have a lot of bright and bold minimalistic design. He states that this will be a fun year for easy-to-use yet interesting online interfaces, citing that large fonts and vibrant colors will rule. He also notes that designers will veer away from using stock photos and produce more original visuals.

If you are the type of person who likes polls and quizzes—the next trend will excite you. Josh Haynam, another expert the author interviewed, believes interactivity will be big this year. Haynam says, “this type of content draws people in by asking them personal and challenging questions and then delivers exactly the right resource or product based on how someone answers the questions.”

The next expert, Alexey Galyzin, believes that more brands will incorporate illustrations and animation into their designs. She states that, “illustrations set a tone for a brand and add playfulness to their content” and that “animations allow one to translate more information in an efficient way, driving attention and helping to tell a story in a few seconds.”

Paula Borowska offers her expert opinion by stating how she expects a greater focus on understanding the brand’s target audience in order to ensure how to reach them the most efficiently. She also predicts that there will be more consistency and that the tone and messaging will be the same across all channels.

The final expert in the article, Sunil Joshi, believes that people will incorporate more videos into their web designs this year and that these videos will contain more fluid shapes and use gradients. He says, “while material kinds of shapes and shadows were famous in 2017, people are now shifting towards having more fluid shapes with gradients and lots of white space with huge but mild shadows.”

These were several of the web design trends predicted for this year. So what do you think? To read more about the trends expected for 2018, click here.

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Marketing Trends to Try in 2018

                                                                                                       Huffington Post

The year 2017 is ending and 2018 is quickly approaching. The upcoming new year gives us an opportunity to change what we have been doing and to change for the better. New changes can be applied personally and professionally.

Now is one of the best times to look at your marketing strategy and determine what is working and what isn’t. It is also the time to look at existing and emerging trends and to consider utilizing them. An article in the Huffington Post by Ro (Rougeyar) Parry, a senior digital marketing and customer experience manager at Apple, discusses marketing trends to consider using in 2018.

Parry mentions how videos had a good year in 2017; their popularity is expected to grow. The first form of video he highlighted was live streaming videos. The article states that “studies found viewers watch live streams three times longer than prerecorded video.” The next video trend that is expected to grow is mobile video. The author highlights that the average viewer is expected to watch 36 minutes of online video each day by using a mobile device, contrary to about 19 minutes on a desktop. The third trend is explainer videos. These short videos found on a brand’s website explain the company’s products and services. Parry states that page visitors are “four times (wirebuzz.com) more likely to watch the video than to read text on the page.”

Another trend that Parry mentions, which we have been hearing a lot about lately, is the implementation of artificial intelligence (AI) into your marketing campaign in order to create a personalized and relevant experience for the target. The author highlights that marketers using AI have been experiencing good results by mentioning that “high-performing marketing teams are more than two times as likely to use AI in their campaigns than under-performers.”

Staying on the intelligence theme, another trend Parry highlights is the use of chatbots in order to provide viable customer support. The article includes a statistic that “85% of interactions will be with chatbots by 2020.”

Another trend is the use micro influencers as opposed to macro influencers. Micro influencers have between 1,000 and 100,000 followers compared to around 10 million macro influencers. Micro influencers are more niche oriented and may have more loyal followers. Parry highlights that micro influencers are “four times more likely to get a comment on a post than macro influencers.” Using influencers in general also may be ideal because “90% of consumers trust peer recommendations.”  

These trends may not be new to marketing, but their popularity has been growing and they are expected to grow even more in 2018. For more marketing trends to think about for the new year, read the article here.

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Email Marketing Trend Predictions for the New Year

                                                                                                       Huffington Post

If you are a business, then the chances that you have ran or are currently running an email campaign to help promote your products/services are high. And if you are an advertising agency, then those are the same chances that you have helped your clients run one. An article from the Huffington Post by Syed Balkhi, founder of WPBeginner, predicts what the email marketing trends will be in 2018. Read through to see if you have you been incorporating these tactics already or if you should in the future.

The first trend Balkhi predicts is marketers creating more interactive emails for their target. Say “good-bye” to mindless reading and say “hello” to engagement! He included a poll by Litmus that stated, “more than 27% of marketers believe interactive emails make a big impact in email marketing.”

Another prediction is that more marketers will utilize list segmentation. The article highlights how creating an email campaign that uses list segmentation increases open rate by 14% and clicks by 100.95%. The positive effect of this is no secret and as more marketers are seeing this, it would make sense for this to be incorporated in more of marketers’ future strategies.

The third trend that Balkhi can see making waves in 2018 is the utilization of artificial intelligence in email campaigns. He calls out how the use of AI tools will help segment email lists, suggest product recommendations to include in emails, and send more personalized emails—making the campaign more efficient.

In 2018, less may be more. He predicts plain-text emails will make a comeback. He states that these emails have “better deliverability rates, higher email open rates, and increased engagement rates” compared to HTML emails.

The final trend Balkhi notes is that marketers will start designing emails with mobile in mind rather than the desktop. He states that “more email campaigns will focus on offering the best experiences to mobile users.”

Those are the five trend predictions of 2018 for email marketing; we can certainly see several of these coming true, but only time will tell. To read more, visit the article here.

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Key Touchpoints to Remember on The Customer Journey

                                                                                                           Getty Images

People engage with brands across various platforms every day. The ways customers interact with brands are constantly changing. When creating a customer journey, it is important to not forget to include touchpoints that may not have been as prevalent years ago. An article by Eric Stahl, senior vice president of Product Marketing for Salesforce Marketing Cloud, highlights the realities that marketers need to fully understand in order to create the most efficient customer journeys.

One of the components Stahl highlights is the importance of mobile. He provides several statistics on how prevalent mobile is in consumers’ lives. A telling statistic is that there are now 8 billion mobile devices in the world—that’s more mobile devices than people. But how often are we using them? According to the article, the average American clocks in around five hours a day. People are using their devices more and more, so incorporating mobile into your strategy is not only beneficial, but some may argue—essential.

Another component Stahl highlights, which goes hand-in-hand with mobile, is social media. He points out that while it may have started off as a place to stay connected with friends and family—it has expanded to more than that. It has become an essential touchpoint in the consumer’s customer journey and as Stahl puts it, “an important medium for product discovery, sales, and customer care.” Having a strong presence on social media is also no longer optional like it once was.

The final component the article highlights is the use of AI tools. The article states how AI tools use previous consumer behavior to make predictions on future behavior. The technology studies the patterns of consumer behavior, which makes marketers and brands more efficient when interacting with their target. With that said, some may wonder how often AI is used. Stahl states that “57% of marketers using AI say it’s essential to helping their company create personalized marketing experiences across every consumer touchpoint.”

The touchpoints on the customer’s journey are always evolving, making it critical to stay in touch across all channels and platforms in order to create the most efficient and engaging experience.

For more on the topic, read the article here.

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Creating Video Ads That People Want to Watch

                                                                                                                    Google

Everyone knows the saying, “If a tree falls in a forest and no one is around to hear it, does it even make a sound?” But what about when it comes to video advertisements? If people are viewing your ad, but aren’t paying it any attention, is it really effective? People encounter video ads everyday— when they are watching television, scrolling through social media, reading an online article, and so forth. So what does it take to catch and hold a viewer’s attention in a sea of video ads? Ekaterina Petrova, a video marketer at Google, dives into this question.

Petrova begins by noting how much attention people generally pay to video ads. According to findings from Ipsos, a global market research and a consulting firm, 81% of video-viewing occasions get all or most of people’s attention. However, this doesn’t mean that viewers won’t tune out an ad if it doesn’t peak their interest. The author highlights how selective people are by including a quote from a focus group participant, “there’s so much out there that if something doesn’t really grab me, I just go on to the next thing.”

So what does it take to grab the audience exactly? In sharing findings from Ipsos, Petrova said that relevance and personalization are the two factors that are most associated with attention to video ads. The article states that it is best to steer away from creating a broad message, instead be specific. Not everyone who comes across an ad will relate to it, but when your target comes across an ad that really speaks to them—they won’t be able to look away.

Petrova closes the article by sharing how using intent-based targeting versus demographic-based targeting can benefit brands. She cites YouTube data that states, “campaigns that use intent-based targeting on mobile devices have 20% higher ad recall lift and 50% higher brand awareness lift compared to campaigns that only use demographic targeting.”

For more on the topic, read the article here.

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Production Tip of the Week: It’s Simple

DiD Associate Project Manager, Hannah Dyson, recently listened to a webinar by the author of Why Simple Wins, Lisa Bodell, titled, "Why Simple Wins - Free Up Your Day and Do the Work that Matters Most” hosted by the PA Conference for Women.  

She discovered a few helpful tips to simplify your day and spend less time doing things that don’t add value to your clients or to your company.

3 Key Takeaways:

1. Lose the perception that if you're removing things from the process, you're losing something.

Example: Unnecessary meetings

2. Simplification isn't just about minimizing; it's important to make things clearer, more streamlined, and accessible.

Example: Status format options (hot sheets and standups vs. longer format spreadsheets)

3. Technology is a double-edged sword; it has helped us create simplicity, however, it doesn't mean we should always use it. Embrace it, but know when enough is enough.!

Example: Google Doc overload or the inability to keep up with your email inbox!

If an email communication is going back and forth more than 2-3 times, have a face-to-face chat with the team to align with the direction moving forward more quickly.

3 Things You Can Start Doing Today:

1. In an effort to differentiate between meaningless and meaningful work, list all of the things you do in a week. Associate each task with a value and a timeframe (how much time you spend doing it). If you find you're spending little time on something that adds a lot of value, and a lot of time on something that adds little value, it might be time to shift your priorities.

2. Create a T-chart. On the left side, write down 20 things you do during the day. Then circle the things that are meaningful and move the business forward. The author of "Why Simple Wins," Lisa Bodell, found that most people circle very few things. On the right side, write down things you wish you could be doing and/or things you find most meaningful.

3. Getting too many emails? Start adding "NRN" (no reply needed) to the subject line of emails that don't require a response. It was tested at Merck and their emails were cut down by 18%! Who wouldn’t love that?

Fun Fact: More than 100 BILLION emails are sent and received worldwide each day!

For more information or to learn even more ways to simplify your life at work, head to FutureThink.com.

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How Accurately Could You Draw These 10 Well-Known Logos?

                                                                                                               Signs.com

We encounter brand logos every day. We see them when we reach for the toothpaste to brush our teeth, pick out a snack, choose an app, pass cars on the road … and the list goes on. However, would you be able to draw logos accurately if prompted—down to the last detail?

The team at Signs.com put this task to the test by asking 156 Americans to draw the logos of large corporations by using recall mechanisms. The brands used in the experiment were Apple, Adidas, Burger King, Domino’s, 7-Eleven, Foot Locker, Starbucks, Walmart, Target, and IKEA.

It turns out that although people have a general idea about what a brand logo looks like—the details were their demise. One example is Apple’s logo. Draw it on a piece of paper or envision it in your head. Did you put the bite mark on the right side? If so, you would be correct. Of the participants, 22% placed it on the left side, while 16% omitted it completely. Did you add a stalk? That would be wrong, but 31% added one to their drawing. It also contains a leaf, which 21% forgot to add. Did you envision it as white or black? The old logo is white, but the present one is black.

Now, let’s try Starbucks. I’m sure you envisioned the mermaid, but did you remember her crown? If the crown slipped your mind, you wouldn’t be alone. Of the participants, 45% didn’t remember that she wears one.

The overall results were that only 16% of people drew near perfect logos, and 37% were close but not exact. It was also found that the more complex the logo, the less likely people were to recall it precisely.

So who performed better when it came to demographics? Regarding men and women, there was no difference. However, age played a factor. On average, younger people drew the logos more accurately than older participants. This was true across almost all brands, besides Walmart, where no difference found.

To view all of the logos the participants created and to read the article, click here.

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Successful Video Advertisements: More Than Views

                                                                                                                    Google

When measuring video advertisement effectiveness, some brands have tunnel vision on the views. However, video effectiveness is not one size fits all; how effective a video advertisement is depends on multiple variables, called key performance indicators (KPIs). This is the point made from Kim Larson, head of global brand services at Google, and Rachel Salberg, global curriculum lead at Google BrandLab, in their article, “How to Identify the Right KPIs for Online Video: Lessons From Google BrandLab.”

Measuring effectiveness starts with the company at hand and its overall objectives. The article states that the target audience belongs to one of three camps: unfamiliarity with a product, uncertainty about a product, or readiness to make a purchase. The first step is determining if the overall goal is to raise awareness, consideration, or action.

Once the goal is determined, the next step is to determine how to measure KPIs. When the brand’s goal is to raise awareness, then the KPIs are views, impressions, unique users, awareness lift, and ad recall lift. When the goal is consideration, then the KPIs include view-through rate, watch time, favorability lift, consideration lift, and brand interest lift. And when the goal is action, then the KPIs are clicks, calls, signups, and sales and purchase intentions.

Once the brand has determined its overall objective and the KPIs it will measure, the next step is to determine the best tools to use to measure the KPIs. Some of the tools highlighted in the article are YouTube Analytics, Google Analytics, and AdWords. These tools will help brands keep track of their advertisements’ progress in order to observe if they are meeting their KPIs.

While measuring the KPIs, the next step is optimization. The authors of the article state how comparing the campaign to a competitor may not be the most rational route. Instead of looking outward, brands should consider looking inward—first by comparing their current campaign to one of their previous campaigns. This way, brands will know the past and current goals, audience size, and budget, which will result in a more relevant comparison.

Video advertisements are dynamic ways to get messages across. And when an ad is in front of a target audience, it is important to have clear goals and to use the right measurements in order to have a successful video campaign.

Click here to read more on the topic.

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The Power of YouTube Influencers

                                                                                                        Shutterstock

YouTube is an unique space. It’s a place where one goes to find a music video they haven’t seen in years, watch a funny video, or learn how to do something among countless other things. Content is being uploaded and watched every second of every day. Some YouTube users upload and share content that has already been published, while other users create their own content and have developed a following. These creators post content frequently to their thousands or millions of subscribers. This has lead to a unique opportunity for marketers.

Connecting and collaborating with these creators can be effective. But just how effective, exactly? Sanjay Nazerali, the chief strategy officer of Carat Global and his team worked with YouTube and Nielsen to analyze just how well influencer marketing works.

When it comes to recall, 73% of viewers remembered the brand the influencer was promoting. This number indicates high recall, although it was not as high as marketing from celebrities, which came in at 84%.

Another insight that the article notes is when it comes to celebrity marketing and influencer marketing—the purchase intent among both groups was the same. This indicates that the participants were just as likely to buy a product marketed by an influencer, as they were to buy a product marketed by a celebrity.

However, when it comes to brand familiarity and truly understanding the brand, YouTube influencers were shown to have the upper hand. The data showed that influencer marketing was four times more effective in comparison to celebrity marketing.

While deciding if influencer marketing is the right path to take, it is important to note that there are several routes one could veer onto. It could be something as simple as running ads on their YouTube videos. Other routes taken could be creating an ad featuring the influencer or a product endorsement, which were both shown to have positive results for brand affinity. However, the best results came from when the brand and the influencer created a deeper collaboration. Nazerali states in the article, “our research found that deep thematic integrations with creators drive the highest results for brands. These are more involved integrations where the influencer plays a role in creating a piece of content—such as a demo—with the brand.”

So what exactly is the appeal of these YouTube creators? The article states that the viewers perceived these creators as being likable, successful, funny, irreverent, and social media savvy. Nazerali notes the importance of irreverence, which he links to credibility and trustworthiness. He also notes that humor reflects a sense of community. Viewers creating a bond with the influencers that consists of trust and community will only be beneficial to the brand involved.

For more insight on the topic, click here to read more

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Breaking Brainstorming Limitations

In a culture that fosters creative minds, an ongoing theme of every meeting, intentional or not is… brainstorming. Sometimes it’s a planned event, other times it happens organically as a solution to a tough issue that arises in a meeting.

We sat down with a few members of our Strategy department to learn how they see brainstorming differently…

Diminishing Groupthink:

A common issue while brainstorming is groupthink. This normally comes to light when an individual expresses an idea and the conversation deters from idea generation to a discussion stuck on the originally expressed thought.

Technologies: Introducing technologies like Candor encourages divergent thinking and combat this pressing problem.

Set Tactics or Ideas: Occasionally, it makes sense to enter a brainstorming session with a few tactics or ideas for others to build off of.  

Introverted Brainstorming:

Brainstorms are normally a collaborative environment; participants are encouraged to share their ideas as they come to them, and engage in conversation immediately. DiD realizes that while this practice works, it isn’t everyone’s cup of tea.

There are many types of behaviors that people will exhibit in a meeting and we have adjusted our brainstorming processes to fit each one.

Freeform Brainstorming: Allows the organizer to send out an idea via email and give individuals the opportunity to respond and contribute throughout a certain time period. This opens up the discussion and extends the brainstorm well beyond the hour/hour-and-a-half restriction that a meeting can create.

Silent Storming: This strategy is similar to a “regular” brainstorming meeting, however instead of voicing ideas round-robin style, ideas are generated silently and written down on post-it notes, white boards, etc. and then discussed.

Internal User Testing: Internal polls or surveys are sent to the group as a way of narrowing down thoughts prior to a session.

Idea Generation:

Whether it’s writer’s block or a Monday morning, occasionally the creative mind shows up blank.

We’ve got a few solutions to that…

Start with the Worst: Think of the worst solution or idea and build from that. Pinpointing the flaws will help the team start to see improved version, and  eventually produce something great.

Unrelated Visuals: Get your creative mind flowing; try linking unrelated visuals to the content of your brainstorm. You’d be surprised with what you come up with!

Follow our social accounts to see how our team puts all of these to good use later this week!

[didagency]

ACCOUNT TIP OF THE WEEK: A WELL BALANCED TEAM

Here at DiD, the mentality and passion our employees have reflect the amazing work we share to the pharmaceutical advertising world. Behind the long tireless hours and dedication put into these pieces of work, teams built from every department work together in order to achieve this feat. Below are some helpful tips and high-level thoughts from Account Executive extraordinaire Johnny Mueller that show what a well-balanced team needs:

Communication is key!

·     Whether you have 3 people or 20 people on your team it is always best to keep them in the know. In our industry clients priorities always change within minutes and is always a best practice to keep everyone aware of all moving projects. Having an informed team will only contribute to success down the road.

Commit to a Plan

·      There is no “I” in team. Working together for a common goal is necessary to see successful results. Committing and knowing the plan helps the agency teams to be more efficient which our clients always appreciate.

Trust/Accountability/Support

·      Everyone has a role on a team to make it successful. Team members should be able to rely and trust on one another.  At times, some team members will fall, it is our job to support and help them to get back on their feet. Always be open to feedback and never be afraid to own up to your mistakes because in the end we are a team and it only will make us stronger.

Team Spirit

·      Our agency is one big family! Get to know your teammates and build a long-lasting relationship with them. It is important to work hard, but at times, having fun needs to be a priority too. Whether it is getting coffee, hanging in Village Green (our take on an employee lounge), indulging in food, or a much-anticipated happy hour, it will only help make the experience more enjoyable.

[didagency]

Creative Tip of the Week: The Helpful Guide to File Types

There are many different file types out there - and we know they can be confusing! Check out this handy 'File Type' article and infographic from Creative Market, that Art Director, Carissa McCutchen shared with the DiD team.  Each one of these file types has both pros and cons that can be helpful to understand when communicating with your design department and outside vendors.

Pro tip: Print out the infographic to keep at your desk as a quick reference guide when requesting files from your creatives.

https://creativemarket.com/blog/infographic-the-missing-guide-to-file-types

[didagency]

Production Tip of the Week: Cold and Flu Season is Upon Us

It’s that time of year again! With busy work schedules and back-to-back meetings, sometimes it’s difficult to find the time to maintain a healthy lifestyle at work. On behalf of DiD’s Health and Wellness Committee, and our Associate Project Director Laura Gursky, here are some of our tips on how to remain healthy that can apply to any agency! 

 · Pack a few healthy snacks (like fruit, string cheese, yogurt, trail mix, granola bars, etc.) to keep stored at your desk or in one of the office refrigerators for when hunger strikes or when you need an extra boost of energy. If you have healthy options available, they may be easier to choose instead of the leftover cake that your coworker put in the common area.

· Wash your hands often—it’s the number one way to help prevent getting sick.

· Take a walk. If you have a break between meetings, use it to step away from your computer screen, take a walk upstairs to chat with a coworker, or head outside if it’s a nice day to pick up lunch and get your daily dose of vitamin D.

· Take advantage of convenient ways to get flu shots- stopping by your local Rite Aid or CVS on your way home from work, will do the trick! 

· Hydrate. Aim to drink at least 8 glasses of water a day. 

· Take a deep breath—it’s the easiest way to help combat stress.

· Keep your workspace clean—at least once a month, use sanitizing wipes or spray to do a deep clean of your desk.

Stay healthy out there! 

[didagency]

The Importance of Maternity Leave

DiD has a strong focus on maintaining a work life balance. We pride ourselves on being attuned to the changing demands placed upon our employees, continuously updating our benefit offerings to better fit their needs.

Being a Women Owned business, we are proud to be able to not only offer a fantastic Maternity Leave/Paternity program (which involves a full salary while on short term disability and two additional weeks of paid time off) but also allow working moms to transition back to full-time work. It may be time for other agencies to… see things differently.