Didit Marketing

Didit (Deloitte Technology Fast 500, 2007 and 2008; Inc 500, 2007) is a full-service online advertising and marketing services firm and major player in search engine marketing. Find us at didit.com. >>Contact Didit >>Read more on our blog!

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Didit Monday Update: July 25th, 2016

We have some articles you may have missed last week:

What Kind of Small Businesses are Flocking to Facebook Live Video this Summer? | Didit

Are Americans Becoming Too Scared to Share? | Didit

Tune Your SEM Campaign for Today’s (Young and Hip) B2B Searchers | Didit

YouTube is Becoming Many YouTubes to Keep its Video Crown | Wired

Snapchat “Suggest” is the New Way to Get Famous | TechCrunch

Google Can Now Deliver Native Ads Programmatically | AdAge

Facebook Thinks Shoppers Will Use Their Phones More Than Ever This Holiday Season | Adweek

Brands Won’t Master Viral Video Until They Change Their Approach | Adweek

Here’s How to Add Bitmojis to Your Snapchat | Buzzfeed

What Google’s My Activity Feature Means for Brands | AdAge

How Facebook Messenger Clawed its Way to 1 Billion Users | TechCrunch

Marketers Don't Need Pokémon Go to Track You: Why It's Boom Time for Location Data Sharing | AdAge

Facebook is Launching New App-Install Ads to Help Developers Find Audiences | Adweek

Google Launches New API to Help You Parse Natural Language | TechCrunch

Follow us @diditmarketing for all of your social media and tech news!

[diditmarketing]

Tune your SEM campaign for today’s (young and hip) B2B searchers

Recent data from Google highlights how important search is in the B2B buying cycle. 89 percent of B2B researchers use the internet to identify prospects, vendors, and suppliers. B2B “influencers” (those with a role in recommending/purchasing) do an average of 12 searches prior to making a decision.

Over the past two years, there’s been a dramatic shift in the B2B researcher demographic. Back in 2012, there was a pretty even mix across age groups. In 2014, however, 18- to 34-year-olds accounted for almost half of all researchers, an increase of 70%.

How can you reach these “digital natives?” We have some tips.

[diditmarketing]

Are Americans Becoming too Scared to Share?

Widespread fears over data security appear to be spilling over into the willingness of Americans to share on social media channels, according to the NTIA (National Telecommunications & Information Administration), which released new data earlier this year compiled from a survey of 53,000 internet-using households conducted with the U.S. Census Department.

What does this mean for marketers? 

[diditmarketing]

What kind of small businesses are flocking to Facebook Live Video this summer?

In late May of this year, Didit took a first look at commercial early adopters of Facebook Live Video. Our aim was to get a feel for the kinds of businesses that felt that motivated enough to begin live video streaming.

We noted at that time that there were far fewer video streams happening across the U.S. than we expected, especially given Facebook’s bullish expectations about Live Video’s commercial appeal. 

This doesn’t mean that Live Video is a failure for Facebook: after all, the service was only rolled out to Facebook’s entire user base this year. But it does suggest that business management may need more convincing before it begins to regard Live Video as a “must have” tactic. This may change, of course, as businesses find new use for the service. 

Take a look at some small businesses that are utilizing Facebook Live. 

[diditmarketing]

Didit Monday Update: July 18th, 2016

We have some articles you may have missed last week:

Using Pokémon Go for Local Marketing | Didit

Facebook News Publishers Plea with Users to “See Them First” | Didit

Ecommerce Study: Desktop Still Dominates in Terms of Purchasing Behavior, Conversion Rates, and AOV | Didit

FTC Busts Warner Brothers for Deceptive Social Media Influencer Campaign, Names PewDiePie as Participant | Didit

Google to Roll Out Updates and New Formats for Mobile Shopping and Travel Planning | Search Engine Watch 

Pokémon Go is Inspiring Small Retailers. So has Augmented Reality Gone Mainstream? | Adweek

Facebook’s Instant Articles are Now on Messenger | Mashable

Twitter to Live-Stream Bloomberg TV Shows, Share Ad Revenue | AdAge

Pinterest Acquires the Team Behind Highlight and Shorts | TechCrunch

Prime Day Gives Retail a boost | AdAge

Instagram’s Algorithmic Feed is the Worst Thing to Happen to Me All Summer | TechCrunch

Facebook Releases New Data on What Users are Looking for on Facebook and Instagram | Social Media Today 

Follow us @diditmarketing for all of your social media and tech news!

[diditmarketing]

Using Pokémon Go for local marketing

Pokémon Go has taken the nation by storm. The popular AR (Augmented Reality) game for smartphones has already exceeded 15 million downloads in just a few days, and — according to some estimates, is already more popular than Instagram, Twitter, and Tinder.

Marketers naturally want to get into the game, and a few lucky local businesses whose locations happen to have been included in the mapping software powering the game have capitalized on the craze by putting physical signs outside welcoming Pokémon Go players.

How do you – the local retailer or other local business – get into the action?

[diditmarketing]

Desktop still dominates in terms of purchasing behavior, conversion rates, and AOV

A new study by Monetate – an e-commerce consulting firm — contains some eye-opening stats for online retailers and agencies charged with carrying out their digital marketing campaigns. The study validates – once again – the value of sophisticated digital marketing campaigns that use all the targeting levers available – including dayparting, geo-targeting, and remarketing – to steer prospects at various stages of consideration – and on different devices – towards the online shopping cart.

Long story short... desktop isn’t dead (yet), and a whole lot of people are shopping online while at work. 

[diditmarketing]

FTC busts Warner Brothers for deceptive social media influencer campaign, names PewDiePie as participant

Following on the heels of its high-profile smackdown of Lord & Taylor for carrying out a corrupt social media influencer scheme, the Federal Trade Commission announced a settlement with Warner Brothers, which allegedly deceived consumers by paying YouTube influencers thousands of dollars to promote its Middle Earth: Shadow of Mordor video game.

The FTC has indicated that it will take a much tougher stance against such “influencer” campaigns, and will hold brands, agencies, and possibly the influencers themselves liable for cooperating in such schemes. Notably, the FTC press release called out PewDiePie, one of YouTube’s most prominent, best-compensated influencer celebrities. It is possible that doing so will put other high-profile influencers – on YouTube and elsewhere – that their activities are being more closely monitored.

What is the takeaway for marketers? Learn from the mistakes of others. 

[diditmarketing]

Facebook news publishers plea with users to “see them first”

As reported on our blog and elsewhere, Facebook made a momentous tweak to its algorithm that makes it much harder for news publishers to get their content in front of users. 

One publisher – the Sacramento Bee – has taken to the Web – and to its own pages – to plea with its loyal users to take steps to directly override Facebook’s algorithmic content decisions.

Find out what they’re doing to avoid steep reach declines in our new blog post.

[diditmarketing]

Didit Monday Update: July 11th, 2016

We have some articles you may have missed last week:

Build a Facebook Leads Ad Campaign in 7 Easy Steps | Didit

How to Livestream Like a Pro on Facebook Live | Didit

Long-tail Content Can Deliver Long Term Value | Didit

7 Instagram Best Practices to Build Your Audience (Infographic) | Social Media Today

Snapchat Saves Your Snaps Now Because Hey, Memories can be Nice | Wired

Google Buys French Image Recognition Startup Moodstocks | TechCrunch

The Worth of your Professional Profile, Network, and Personal Data | TechCrunch

How to Use Snapchat Memories | Mashable

Why Advertisers are Forking Over Big Bucks for Custom Snapchat Lenses | Adweek

3 Tips and Tricks for Thriving and Winning in the Scrolling Economy | Adweek

Facebook Makes Subjective Decisions on Keeping Violent Livestreams Up | Buzzfeed 

Follow us @diditmarketing for all of your social media and tech news!

[diditmarketing]

How to Livestream like a Pro on Facebook Live

Right now, the vast majority of Facebook users streaming live video content are using the Facebook Live Video app. And while the quality of this video content looks acceptable when displayed on a mobile device or in a small desktop window, it’s hardly broadcast quality. 

Fortunately, Facebook makes it easy to plug the output of your pro-level video equipment into Facebook, making it viewable by Facebook’s huge audience. We have a helpful guide!  

[diditmarketing]

Build a Facebook Leads Ad campaign in 7 easy steps

Facebook may not be the social network that businesses first think of when contemplating a lead generation platform, but Facebook wants to change that perception, and so, in October of 2015, it added Leads as a business objective within its ad console and built out functionality allowing this.

Learn how to start your own Facebook Leads ad campaign with our guide.

[diditmarketing]

Didit (Holiday) Update: July 5th, 2016

We have some articles you may have missed last week:

Facebook Algorithm Change Rocks Brand Marketers and Publishers | Didit

Why Organic Social is Just as Important as Paid Social | Didit

What Big Companies Get Wrong about Search Marketing | Didit

Emarketer: Ad Blocking to Grow 34.4 Percent This Year in U.S. | Didit

Twitter Tagets Smaller Businesses with Launch of Dashboard | TechCrunch

So, Does Anybody Want Twitter? | TechCrunch

Facebook Adjusts News Feed to Favor Friends and Family Over Publishers | The Verge

Facebook Launches Human-Curated Featured Events List | TechCrunch

3 Ways to Use Live Video for Small Businesses | Social Media Examiner

As Publisher Reach on Facebook Goes Down, Video is Going Way Up | Adweek

IAB Study Praises Mobile Ad Format as User-Friendly. Also Un-Blockable | AdAge

Facebook’s Unsettleing Referendum on News | Buzzfeed

Snapchat Essentials for Curious Newbies | Social Media Today

Marketing Your Business on Instagram and Snapchat | FiOs1 Long Island 

Facebook Throws Out the news Paper | TechCrunch

5 Tips on Creating Better Instagram Content (and Avoiding Algorithm Restrictions) | Social Media Today

Why it’s Time to Kill Advertising as We Know it and Start Building “Storyworlds” | Adweek

Google Wants to Give You Better Control Over the Personalized Ads You See | Adweek 

Follow us @diditmarketing for all of your social media and tech news!

[diditmarketing]

Happy Fourth of July!

[diditmarketing]

Happy Social Media Day!

[diditmarketing]

Facebook algorithm change rocks brand marketers and publishers

Facebook rocked the publishing and brand marketing world today when it published a document warning that publishers and brands should expect reduced referrals from Facebook in the future.  The reason for this warning was a change in Facebook’s News Feed algorithm that will assign more weight to posts from friends and associates than news publishers or brands the user has Liked or otherwise interacted with. 

Learn more about the algorithm change and how it could effect your Facebook marketing here.

[diditmarketing]

Why Organic Social is just as important as Paid Social

“Paid social” especially on Facebook, has become the hot item for marketers and brands. With the buzz around video marketing and the organic reach of business pages dropping, many are turning to paid Facebook ads for reach instead of relying on traditional organic posting calendars, and shelling out a ton of money to keep up with competition.

But is neglecting organic social content the right move?