Dig : Yellowtail

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Aiming to subvert beer’s cultural appropriation of the great outdoors.

‘Who made beer king of the campsite?’ tackles those truths head on and leverages the tension that comes from the limited choice we all have when camping.

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Enlisting regular Australian's to trial beer.

"The beauty of this idea is that it uses the familiarity of Jury Duty to follow a ‘trial’ process that involves tasting and delivering a verdict on beer. There’s always a new case to crack, and a new beer on trial which provides an ongoing opportunity to facilitate engagement in an interactive way for consumers, and enable us to learn about what Australians like to drink.” Thinkerbell chief thinker & founder Adam Ferrier

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Pernod Ricard launches Lively Bunch Wine with range of 'cool' OOH work via Initiative Media

As the heat starts to increase, Jacob’s Creek Lively Bunch is cooling things right down with the ‘Red Wine just got cooler campaign’ via Ini

“We’re very excited to bring the chill of Pernod Ricard’s Lively range to life through new out of home innovation, that not only commands attention, but gives Aussies a relief from our sweltering summer." - Danielle Galipienzo, director, client and advice management at Initiative Media

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1800 Tequila champions creative potential of waste with launch of The Recycled Bar by 1800 Tequila via DDB Sydney, Mango and Scoundrel

1800 Tequila has launched The Recycled Bar by 1800 Tequila - The Bar Saved From Landfill via DDB Group agencies DDB Sydney and Mango Communi

Designed by Scoundrel’s renowned designer and artist, James Dive, the bar has been created to champion the creative potential of our waste.

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How craft beer brand Belgo is taking on ‘big beer’ in Vietnam

A vending machine on the streets of Ho Chi Minh City certainly doesn’t scream premium craft beer; however, for Belgo, the Vietnamese-brewed

An exciting and interactive OOH approach to premium craft beer marketing by Vietnam brand, Belgo.

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BrewDog ad banned for joking its fruity beer counted towards 5-a-day

UK ad watchdog rules that you can’t claim a can of beer is equivalent to a piece of fruit – not even in jest.

BrewDog argues back on controversial ad campaign, claiming that customers would be familiar with its playful marketing style.

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"Dan Murphy’s believes adding the last magic touch to your Christmas shouldn’t break the bank."

The campaign continues retelling stories from the life of Daniel Francis Murphy, Dan Murphy’s entrepreneurial founder, highlighting his dedication to providing the best price possible.

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Scotch Brand Ardbeg Unveils Whiskey Infused Meat Pie, The Peat Mie - B&T

Love a 7-Eleven meat pie at 4am after a night out on the tiles? Cut out the middleman with this boozy meat treat.

Colin Gordon, Ardberg distillery manager, said: “Whisky and pies are hard to beat, but whisky in a pie? That’s in a league of its own!"

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Case Study: Inside the Yalumba campaign to get Australians back into restaurants - AdNews

Media agency Kaimera went to Newsamp, News Corp’s strategy and solutions arm.

Insights into the Yalumba campaign to drive people back into restaurants post covid

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From waste to wine: a seltzer-like wine made from grape skins - Food & Beverage Industry News

The Endeavour Group is introducing wine-like, canned spritzy drinks made out of wine waste – the Garden Gris Piquette and …

“Our reinvented Piquette is like a wine-flavoured sour beer or seltzer. It is a blend of Sangiovese skins, botanicals, wild yeasts, water and a whole lotta love!” said Chapel Hill senior winemaker Bryn Richards.

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Fireball Whisky launches world-first glow in the dark premix cans

Fireball has launched new premixed cans available in two flavours in cans that glow in the dark in two new flavours.

Bourbon and cola lovers can score a spicy twist on the classic combo with a Fireball Whisky with Cola premix – similar to the much-loved classic bourbon and coke but with Fireball’s cinnamon twist.

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The biggest marketing campaign the brewery's 160-year history.

TABOO managing director James Mackinnon, said:  “Attaching a ritual to a product can unlock enormous value for both brand and consumer- particularly when it connects to a unique and compelling product truth.

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Kraken releases 'The Beast' in latest TV campaign for its new Black Mojito Cocktail via Awaken

Independent full-service agency Awaken has created a TV campaign for beverage company Kraken’s new Black Mojito can, tapping into the brand’

Chris Parker, founder and CEO, Awaken says, "The objective of this campaign for Awaken was to communicate the refreshment, social associations, and great taste of the Kraken Black Mojito, sparking intrigue with dark spirit drinkers."

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The General Store takes equity stake in launch partnership with Mode alcoholic seltzer

Creative agency The General Store has partnered in the launch of Mode, a new entrant in the emerging seltzer category.

According to reports from alcoholic beverage analysts IWSR, the seltzer category is set to grow by 25 per cent in Australia by 2025. By that stage, it’s predicted that alcoholic seltzers will account for half of all global ready-to-drink volumes.

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Penny Glasson: "We understand the importance of family and friends."

As Christmas draws close, Bundaberg Brewed Drinks has launched its nostalgic Christmas campaign, featuring vintage archival footage from a 1970’s Australian Christmas.

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Tsingtao Is Nice To Have Around In New Global Creative Campaign Via UMM - B&T

Leading Asian beer brand, Tsingtao, has launched its 2022 global brand campaign, "Nice To Have Around," with UMM.

Jessie Xiao, head of marketing, Tsingtao International said, “It was important to the brand that the core of the campaign embodied the Tsingtao DNA of fun and celebrating the moment, with a social persona best shared with friends."

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Hahn Super Dry Unveils New Brand Campaign Via Thinkerbell - B&T

Is there no better crash diet than the bacon, sausages and low-carb beer crash diet! With gin for dessert!

"Our campaign taps into several ‘win-win’ moments; Hahn, a beer which is both low-carb, yet doesn’t compromise on taste whatsoever”. - Ed Jamison, Lion brand director