Handloom in Fashion
What a serene ode by Sarojini Naidu dedicated to the humble handloom weavers of India! Nearly forgotten a few years back, the famous weaves of India are back in fashion and how! With our Prime Minister sporting a Bandhini Safa and a Jodhpuri Leheriya on National Festivals, the message is quite loud and clear-“Wear Indian!”
The launch of I wears handloom campaign and declaration of 7th August as National Handloom day are a few remarkable efforts of protecting what is ours.
We Indians have always been proud of our cultural heritage and our handlooms are an indispensable part of it. Our weavers constantly sweat it out so as to create that immaculate, unadulterated piece of handloom. Don’t you think it’s time for read more...













