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5 ways to maximize your YouTube marketing results

Video viewing has been growing exponentially over the internet and now mobile video is catching up as well. This means that there is a much wider audience which can be reached by a more interactive and engaging platform. Here are a few practices you must follow which would maximize the results from YouTube marketing:

1. Create a quality profile:

A company’s YouTube page should be perfectly made and optimized for search with branding and filled with information. Make the about page appeal to your target audience while also informing them about our company or business. Also make sure to link all your other social networking platforms.

2. Compelling videos:

Any YouTube channel which wants to do well needs to have videos which are engaging and compelling. While it is the end goal, having a viral video is harder than it seems. While your videos may not reach viral status, they can be created in a way which appeals to your target audience. The videos should be entertaining while also educational or offer help in some way in the realm of your niche.

3. Cross-Market Content:

Once the video has been made, share it on every social media site you utilise. The higher the number of platforms it’s shared on, the larger audience it will reach. Build profiles on the most popular social networking sites and link them to your YouTube account so everyone following your profile will be notified to a new post.

4. Channel branding:

Be consistent in branding across all platforms, display your logo and brand name clearly. Even the colours you choose for the background and the banner picture should be consistent with the company’s name and brand. The branding on the page acts as a marker for your audience who can be assured that they are on the correct page.

5. YouTube Ads:

Running YouTube ads is a great way to match the users search queries. As YouTube users must watch the advertisements before they are able to access the videos, it is a great way for your company to gain exposure. Make the advertisements clickable so the user finds it easy to be directed to your page.

A few simple steps can see your YouTube channel page soar to new heights. While it may be time consuming, the results make up for the effort that it takes.

- See more at: http://thedmti.com/blog/5-ways-to-maximize-your-yfeb-2outube-marketing-results/#sthash.jo5ZuL1n.dpuf

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Challenge the game: 5 ways to build links and improve your SEO in 2016

Links are still considered to be the largest ranking factor in SEO which makes them a major part of the process. Getting good quality links is considered to be next to impossible, but we have listed five techniques which can help you get the links you need:

1. Ask for backlinks:

Ask your clients, friends and colleagues who have websites for backlinks to your website of blog. It’s a good place to start for a beginner and is better if the backlink is incorporated in the content instead of in the footer or a sidebar. The backlink which leads to your site should be from a site which is relevant to your specific niche. If the link is present on a site which is not related to the content you upload, then it would set a bad impression and may even be harmful.

2. Build relationship:

To obtain good backlinks, you need to establish good relationships with the owners of many sites and blogs. Always make sure that the people who you contact and interact with are working in the fields related to your content. Take part in discussions and offer your comments on the posts being uploaded. Make sure your views have some contextual value. Doing this will not only help in acquiring quality backlinks but you will also form connections within the community of your content and have the latest news in the industry.

3. Give testimonials:

Link building through testimonials benefits everyone involved. Many businesses offer chances to their customers to provide feedback on their products. Writing testimonials helps to build customer trust and form a relationship with the business. It is also an opportunity to obtain a good backlink and traffic from a website which has a higher approval rate than the usual email asking for a link.

4. Good quality guest posts:

Many blogs and websites accept guest posts, but when writing one, make sure that the blog or website where you are submitting is related to your subject. Don’t overemphasize your own blog or website and keep your focus on quality of the post as a badly written post can give you a bad reputation.

5. Infographics:

The trend is steadily shifting away from text heavy posts to more visual based content, images, videos and especially infographics. Infographics have the added advantage of making use of numbers to provide bite sized chunks of information at a glance with a visual aid for correlation. They grab people’s attention and can very easily go viral.

Building links on SEO is a difficult task but the rewards make it all worthwhile. Having your blog or website become popular would open up many other avenues to further your reach.

- See more at: http://thedmti.com/blog/challenge-the-game-5-ways-to-build-links-and-improve-your-seo-in-2016/#sthash.zE5L8zPr.dpuf

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M – The Personal Assistant for your Facebook Messenger

Most of us are occupied in our lives doing something or the other. We usually don’t have time for the small but important things in life. What if we had a helper who could run small errands and give great advice at the same time at no extra cost?

Meet your new friend ‘M’

Facebook is adding a personal assistant called ‘M’ to your Messenger App. It’s a personal digital assistant that will complete tasks and find information on your behalf. It is powered by an artificial intelligence that’s trained and supervised by people.

Image Source: Techradar.com

This personal assistant of yours will perform multiple tasks for you right from purchasing items, getting gifts delivered to close friends, reserving tables at restaurants, travel arrangements, appointments to answering various questions and giving advice. Introducing a new personal assistant in Facebook Messenger is a smart thing because people are accustomed to typing out messages rather than speaking out commands.

After this introduction, Facebook will put itself in line with competitors like Apple’s Siri, Google’s Google Now and Mircrosoft’s Cortana. The feeding in of ‘M’ will be costly for Facebook considering they may have to hire many people to assist the Personal Assistant.

Busy people can now find time for the more essential things in their lives and let the Facebook Messenger Personal Assistant do all the small work.

http://thedmti.com/blog/m-the-personal-assistant-for-your-facebook-messenger/

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Google Integrates Twitter into its Desktop search results

Google, the worlds biggest search engine integrates Twitter into its Desktop search results. Earlier we had to log onto twitter, click on interesting hash tags, search for tweets and trending topics to know what was happening around the globe.

Now things have changed. The new Google desktop and Twitter integration make it possible to search for hashtags, trending topics, and Twitter accounts with a regular search on the Google Desktop. You have to simply type in a topic on the Google search engine itself with or without a hash tag and you’ll be shown a list of trending tweets about that topic on real time basis.

Image Source: www.thenextweb.com

It’s a common belief that people feel more at home using the Google search engine. The idea behind this integration is to save the effort of logging on to Twitter, searching for interesting hash tags and viewing a Tweet. At the same time after you type a topic on Google, Google does not do anything more than provide a sequential list of posts and tweets.

In the month of February this year, Twitter’s Ex-CEO Dick Costolo announced that Twitter would be integrating with Google in the near future. So this did not come as a surprise to Twitter users. This feature has been available on Google’s mobile website and apps since May this year, but this is the first time the Twitter-Google integration has arrived on the desktop. This new tie-up is available across the globe in English.

The giant social media platforms of today believe the root to growth lies in the ability to integrate and make more friendly ties.

http://thedmti.com/blog/google-integrates-twitter-into-its-desktop-search-results/

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How Does Facebook Decide What’s Trending?

Quite a few people out there use Facebook as a source for the news and the latest happenings. Users feel that Facebook displays those news articles that are essential and trending the most that is seen on the right hand side of the home page under the header trending. This saves their time and they get a glimpse of all that is important. If they feel a particular news headline is interesting, they can click on it to read more about it.

So how does Facebook decide what news to display on the right hand side of their home page? How does it decide what’s trending?

Image Source: Recode.net

Facebook uses the same concept it uses while displaying the news feed on the home page. The concept of algorithms. It takes into account the pages you like, who you follow, your geographical location etc. More importantly, it takes into consideration the topics that are mentioned very frequently and the topics that receive a considerable increase in mentions. Both of these go hand in hand.

For example, Katrina Kaif is talked about very often on Facebook and so the volume of mentions around her will always be high. This does not come under the roof of a dramatic increase in mentions. Facebook will look for a dramatic increase in mentions, which is around the gossip about Katrina or any other celebrity. The most trending news does not necessarily have to be the most mentioned or talked about. They must be tied to some kind of relevant event and must have a spike in mentions.

Additionally, if the stock

MARKET crashes in India and the famous footballer Ronaldo meets with an accident, the former would get more importance to a Facebook user in India. Once a topic is identified as trending, a human controller approves it and is asked to write a short description about the same. They get to pick the headline, but aren’t authorized to pick the advertisements for that news topic.

Not all the trending stories on Facebook are happening at that time. It has just been spoken about at that time and that’s the reason it is under the title of trending and not breaking news.

So now you know how Facebook decides what to choose to display under their trending section on the home page.

http://thedmti.com/blog/how-does-facebook-decide-whats-trending/

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How Google Defines Quality Content?

In the present scenario, Google has started valuing ‘content quality’ when we talk with prospects of search rankings. This is not a new process, but the way in which Google is determining quality is now evolving.

Here are some pointers to remember, while writing content: –

1. Make Data Relevant & Readable

The study has found that ranking factors such as the word count and Flesch Readability have been increased. If your content’s too short, it is unlikely to go very deep in the subject and with so much of content to compete with, publishers need to offer more than just top-line news or information.

The readability is obviously important too, because no matter how excellent your content is, you’ll lose audience’s attention quickly if it is full of convoluted language & pointless jargons.

2. Focus on User Experience

How to create a brilliant user experience? This is something we often talk about, and there is no surprise that good user experience can have an impact on Google rankings.

If the content is well-structured and easy to navigate, then people are less likely to get frustrated, dissatisfied and go somewhere else. The more time a visitor spends on your page signals to Google that the content is relevant and interesting.

However, it’s not enough to focus only on desktop experience of users. You need to make sure that your site works well on mobile devices too, as 30% of the top 30 pages use responsive designs. We can only expect these trends to increase as mobiles popularity grows.

3. Don’t worry about keywords

In the past era of Searches for Google there were sentences stuffed with nonsensical phrases and not a readable piece of content.

Thankfully those black days are past gone, and the result is a boom in the kind of content a human being would willingly read. When you’re writing a piece of content, no matter, whatsoever it is, your primary objective should be to make it fit for human to consume. This concludes that it needs to be both readable and enjoyable.

If the content you are writing is relevant to the search term, then it should naturally contain keywords that are relating to that subject. And so this would help you improve your content quality.

4. Backlinks becoming less important

According to a recent study, year-on-year correlations between back links and search rankings are degrading. This suggests that unnatural link building is a poor utilization of time. So instead of spending time on backlinks, you must create content that people will naturally want to read and share.

Backlinks which have keywords in the anchor text, have significantly declined, which is a result of Google’s attempts to combat the unnatural link building process.

5. Social Signals

The jury is still out whether social shares directly impact search rankings, but still there are certain correlations between social shares and SERP’s (Search Engine Result/Position) rankings. Web pages that are at position one have twice as many Facebook signals as those at position two.

Whatever is the link, the more shares you have on your content, and the more people it has reached. This is important not only from the prospect of brand awareness point of view but also as a way to drive more traffic to your site.

Social signals are a good way forMARKETERS to gauge whether their content appeals consumers or not.

Conclusion:

MARKETERSare correct in their contention that the days of trying to ‘game the system’ are over, and now it’s all about putting more time and effort for creating content that is genuinely valuable.

This can only be a good thing for both theMARKETERS and the consumers.

http://thedmti.com/blog/how-google-defines-quality-content/

[dmtiindia123]

How Google Defines Quality Content?

In the present scenario, Google has started valuing ‘content quality’ when we talk with prospects of search rankings. This is not a new process, but the way in which Google is determining quality is now evolving.

Here are some pointers to remember, while writing content: –

1. Make Data Relevant & Readable

The study has found that ranking factors such as the word count and Flesch Readability have been increased. If your content’s too short, it is unlikely to go very deep in the subject and with so much of content to compete with, publishers need to offer more than just top-line news or information.

The readability is obviously important too, because no matter how excellent your content is, you’ll lose audience’s attention quickly if it is full of convoluted language & pointless jargons.

2. Focus on User Experience

How to create a brilliant user experience? This is something we often talk about, and there is no surprise that good user experience can have an impact on Google rankings.

If the content is well-structured and easy to navigate, then people are less likely to get frustrated, dissatisfied and go somewhere else. The more time a visitor spends on your page signals to Google that the content is relevant and interesting.

However, it’s not enough to focus only on desktop experience of users. You need to make sure that your site works well on mobile devices too, as 30% of the top 30 pages use responsive designs. We can only expect these trends to increase as mobiles popularity grows.

3. Don’t worry about keywords

In the past era of Searches for Google there were sentences stuffed with nonsensical phrases and not a readable piece of content.

Thankfully those black days are past gone, and the result is a boom in the kind of content a human being would willingly read. When you’re writing a piece of content, no matter, whatsoever it is, your primary objective should be to make it fit for human to consume. This concludes that it needs to be both readable and enjoyable.

If the content you are writing is relevant to the search term, then it should naturally contain keywords that are relating to that subject. And so this would help you improve your content quality.

4. Backlinks becoming less important

According to a recent study, year-on-year correlations between back links and search rankings are degrading. This suggests that unnatural link building is a poor utilization of time. So instead of spending time on backlinks, you must create content that people will naturally want to read and share.

Backlinks which have keywords in the anchor text, have significantly declined, which is a result of Google’s attempts to combat the unnatural link building process.

5. Social Signals

The jury is still out whether social shares directly impact search rankings, but still there are certain correlations between social shares and SERP’s (Search Engine Result/Position) rankings. Web pages that are at position one have twice as many Facebook signals as those at position two.

Whatever is the link, the more shares you have on your content, and the more people it has reached. This is important not only from the prospect of brand awareness point of view but also as a way to drive more traffic to your site.

Social signals are a good way for marketers to gauge whether their content appeals consumers or not.

Conclusion:

Marketers are correct in their contention that the days of trying to ‘game the system’ are over, and now it’s all about putting more time and effort for creating content that is genuinely valuable.

This can only be a good thing for both the marketers and the consumers.

See more: http://thedmti.com/blog/how-google-defines-quality-content/

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Twitter has acquired Bengaluru- based mobile VAS firm ZipDial to mark its first acquisition in India, with the aim to expand its presence in one of world's largest Internet markets.

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A total of 1.44 billion users create thousands of events on the Facebook service. Those events range from small dinner parties to well-known concerts with the