Is Google moving towards greater search equity? *Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge
*A more equitable SERP is a necessity for Google from a business and overall web-health perspective
*Google is pushing for equity on the SERP to a far greater extent
*The democratization of the SERP represents an enormous paradigm shift that brings certain SEO skills to the fore












