Event Content Strategy

The kings and queens of content strategy. Welcome to royalty. Let's plan a party.

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Mobile, Social Networks and Recommender Systems Help Improve Your Events

Digital technology opens up new possibilities for events and putting them together will help you to improve your attendees’ event experience and that is what you should be looking for. Stay informed about technological trends and try to identify the most promising ones for your event.

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You Have 8 Seconds to Make Your Event Count!

"Tradeshows are crowded, overwhelming places. Attendee attention spans are short, and tend to get shorter as the long days wear on. Provide value to attendees – have more interactivity during sessions to engage and spark conversations. Learn what attendees truly value in the sessions and seek from the event. Having increased audience engagement tools is necessary for continued success at events. Attention spans at trade shows are decreasing, so it’s important to keep your goals in mind when planning your event marketing strategies for next year, and use fresh, shortened tactics as part of your strategy."

Read more here

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5 Creative Holiday Hashtag Campaigns - Postano

A look back at 5 of the most innovative, successful, and creative holiday hashtag campaigns in 2013.

With the holidays quickly approaching it's time to get those social media campaigns finalized. If you're planning an event, consider adopting a holiday hashtag to promote a mini campaign like one of these highly successful examples from the 2013 holiday season. See what worked for these companies.

[bizbash]

How to Combine Classic Art With New Technology at Events http://www.bizbash.com/how-to-combine-classic-art-with-new-technology-at-events/new-york/story/29531

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Best Practices While Live Tweeting Your Event

On November 6, 2014, the day after the midterm elections, Northwestern University’s Medill School of Journalism hosted a #ANightWithNU event, The Fight for the Capitol, in Washington DC. There was great response on Twitter from viewers streaming the event and guests live at the event. The energy in the room was also apparent on Twitter. Jokes were captured, conversations were started among tweeters, and event updates were kept up in real time. Questions for the panelists were even taken from Twitter in addition to the live audience. The event was well documented and even 'trended' in DC. 

Using the #ANightWithNU stream, here are some helpful tips for live tweeting an event.

1. Give existing fans and followers a heads up that you will be live tweeting an event.

2. Catch meaningful quotes from speakers and tweet them while keeping the context of how they were said and acknowledging who said it. 

3. Comment on the crowd and ambiance of the room to give people who are not there a good idea of what is going on at the actual event. 

4. Join in conversation with other people live tweeting to encourage discussion online as well as at the event. This also promotes discussion after the event. 

5. Give existing fans and followers that the event has ended. 

[dpusocial]

Fun and Inventive Ideas for Better Event Signage

BizBash offers some excellent ideas for signage at your next event! 

http://www.bizbash.com/8-bright-ideas-for-better-event-signage/new-york/story/29529#.VFq5H_TF_Hc 

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How to Use Social Media to Promote an Event

Are you wondering how to promote an event with social media? Whether you're planning a small local gathering or a large conference, social media can be used to get the word out in a powerful way. In this article I'll reveal seven creative ways to use social media to increase your chances for a gangbuster…

Here are 7 creative ways to use social media to promote your event and learn how to develop a complete marketing plan. Don't miss the video explanations for each one! 

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Photos Ops - Great for Branding at Special Events!

Several Brands like, Delta, J.C. Penney, KitchenAid, and Ronzoni used social media tactics at the 2014 New York City Wine & Food Festival  - Why?  Because they used several opportunities for attendees to upload photos to social media.  Find out more here: 

http://www.bizbash.com/2014-new-york-city-wine-food-festival-20-smart-ideas-from-brands/new-york/story/29477#.VFKf5TTF_ng 

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REPOST: Don’t End Up with These Social Media Regrets When Launching

Events were the origin of social media. They bring people together with similar interests to meet, share knowledge and help each other learn. A lot like social media. Despite these similarities it’s easy to launch an event and end up with social media regrets.

Read more at http://www.eventmanagerblog.com/social-media-regrets-event-management#YJErg0Lq1odGzIuu.99

[bizbash]

7 New Tech Tools for Meetings and Events http://www.bizbash.com/7-new-tech-tools-for-meetings-and-events/new-york/story/29494

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Content Marketing lessons from Spacey, O'Brien, C.K. and Silent Bob - socialmouths

Kevin Spacey, Louie C.K., Conan O'Brien and Kevin Smith's lessons about the present and future of content marketing, how to produce, market and distribute

Fun article here with lessons from some seriously entertaining storytellers. Be sure to have a look at the Conan O'Brien section and what we can learn from him about the power of audiences.

The author also poses some great questions on style and voice, something Silent Bob (Kevin Smith) is fantastic at. "Is it clear that you have developed a style? A voice? And, do you have respect for that when you published something? Are you true to that voice?" 

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How To Promote Events Using Pinterest

When planning an event, it is important to not only think of the event venue and logistics, guests invitations, catering company and photographer. Marketing for the event is key considering that no one likes to plan a party only to have no one show up. The marketing tactics you use will vary on event, however, it is safe to say that social media is a must. As Erik Qualman says, "We don't have a choice on whether we do social media, the question is how well we do it."

Pinterest is a great social media platform for events because it provides an image-based informational platform for people to learn more about the event in general, but also about the organization and their website. Here are 5 ways to use Pinterest to promote your events from Krista Neher and Boot Camp Digital (kristaneher.com):

1. Introduce Your Speakers Whether your speakers are coming across the country or across the city, use Place Pins to mark their home base. Not only will tagging the speaker and his/her company in your pin notify them, it will also increase the opportunity to be repinned. Invite speakers to pin on the board to increase engagement.

2. Share Your Venue Destination is a focal point for many events and since Pinterest is made up of beautiful pictures, take advantage of them. By searching for a venue name to add the pin, many photos appear to choose from – it’s okay to use more than one to showcase where your event will be held. Find attractive photos of both inside and outside of the venue and the surrounding city to highlight the location.

3. Local Attractions If people are traveling in for your event, use Pinterest as a guidebook – show them the local eateries and night life they can check out while they are in town. Often times, attendees will travel to a city but aren’t sure what to do in the evenings or mornings so give them some ideas.

4. Promote Your Sponsors and Partners Use Pinterest Place Pins to give your sponsors and partners extra exposure by pinning their company and even products on the map.

5. Embed the Board on Your Website Embed the Pinterest Place board on your website to give potential attendees more information about the event. For example, if you’re recommending hotels, you can list it on the website but the board can give stunning pictures so your guests can get a better idea of your recommendation. Using Place Pins are an easy, visual way to promote your upcoming event on Pinterest and on your website. Don’t miss out on a fun way to build excitement and your guest list!

Source: http://kristaneher.com/5-ways-to-use-pinterest-places-to-promote-your-event/

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Lets have a "Selfiebration"!

On October 16th, Old Navy celebrated its 20th birthday with a "selfiebration."  Old Navy asked fans to tweet their birthday wishes and upload selfies to Twitter using the #selfiebration hashtag. See what happened! 

[nonprofitcontentstrategy]

"In advance of the event, your new media manager should prepare a minimum of 10 tweets and two or three posts for Facebook, Google+, Tumblr, and so on (depending on how many days your event is scheduled for) to maximize marketing and fundraising results. When reporting is done live,...

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Thank you, Thank you!

It's that time of year to remember to thank those who come to your events, come to your meetings, visit your sites and further your business. Here are some quick ways to say thank you on social media.

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A gorgeous visual storytelling network where users can share content using words, pictures, and videos. With an emphasis on design and creativity, Steller brings stories to life and is a perfect platform for recapping events. It provides your organization with a great way to connect with members or supporters after an event and will give absent guests a feel for the event's atmosphere beyond other social media tools.

Have a look for yourself! https://steller.co/press

[dpusocial]

Here is how you can use social media at events. It is important to note that the use of social media isn't just for the time of the event. Social media should be used in a variety of ways long before the event to draw in participants. Once the even is over, staying connected with your followers can foster great relationships and keep your event planning on the right track!

#EventPlanning #ContentStrategy