Marketing in the Mind

Marketing Management Student from Manchester

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DMMP Portfolio

Today nearing the last of my Digital Media and Marketing Platforms seminars we were asked to post a portfolio of all of our 1st year work onto a social media page, working in groups. We decided to use our digital marketing agency, JDVE, Facebook profile we had created for our first marked assignment for the uint, gaining a 2:1 for the finished posts! After putting all of our work together, it was interesting to see what we had all accomplished and covered;

Google Trends

Mobile Marketing

Email Marketing

Application of Social Media and Blogging in the Real World

http://jdvemarketing.wordpress.com/

http://www.facebook.com/JDVEmarketing

https://twitter.com/JDVEmarketing

Also videos shown in my previous post, just to name a few. 

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Our Finished Product

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SURPRISE!

As apart of my Digital Media and Marketing Platforms unit we have been looking into the YouTube 'unboxing' phenomenon. These videos usually show a new product being unpackaged, the most common being electrical goods, these usually being very informative for the viewer too. 

We were then given the task to get creative and form an Unboxing video for a simple Kinder Egg! After an intense session of brainstorming together, we decided to choose an old classic, Humpty Dumpty to focus our short video on. 

Drawing up our storyboard and bringing a personality to our chocolate egg we were ready to start shooting! luckily Manchester weather held out for us and gave us the opportunity to add some shades to the mix! 

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Boutinot

Writing my first post about work experience I participated in last week with Boutinot Wines. Boutinot is an international company based in Gately, the organisation has been running for around 30 years and now offers a catalogue of around 800 wines. Arriving to find a diverse range of fellow Manchester Metropolitan University students to work with, all studying different courses and currently in different years, I could instantly see It was going to be worth it and I was going to learn a lot.

We were all eager to get to work and see what the day had in store of us, firstly sampling some of their most famous wines! We got to taste what made Boutinot what it is today which I found extremely interesting. We were than given four new concepts they hadn't yet taken to market. We were than spilt into teams and assigned a product to develop a marketing campaign for, ours... 

Rambling Rosé, during the space of two hours we had created the character for the wine which we based the campaign on. Rambling Rose a strong, intelligent, ambitious, sexy, creative voice of reason for our target audience of around 18-40 year old women to completely relate too. Creating a competition for our consumers to get completely involved with the brand by uploading photos to social networking sites of themselves and friends simply enjoying the rose in fun and creative ways. We decided to link the rose with a themselves package perfect for pre drinks or a girly night in. Also we decided to create social media accounts and for Rambling Rose to ramble about current issues women want to here about on her very own twitter page. #Roses-rambles 

We developed many more parts to the campaign too before then presenting it to a board of Boutinot employees and the other team. Everyone had their each individual inputs and it was interesting to see what the others had also came up with. In all the day was pleasant and very worthwhile. Hopefully Rambling Rosé is soon on supermarket shelves so I can enjoy a well earned glass!