alcoholic beverages marketing

Marketing and advertising works for beer and liquor brands from all around the world.

[drinkvertising]

Convince ‘Sven’ Via WhatsApp For Absolut’s Exclusive Party Ticket

Sven was the virtual doorman for the exclusive party dedicated to the new collection of Absolut Unique limited edition in Argentina. His area was limited to WhatsApp and all volunteers had one aim; to show their creativity to him for getting the party ticket.

During three days, the doorman got more than 600 contacts along with more than 1000 images, videos, audio messages and even some proposals.

Outcomes of the campaign is summarized in the video. For making of phase watch this video.

[drinkvertising]

Heineken cared about hipsters but instead of encouraging them to continue their existence as a hipster, the brand provided a therapy to bunch of people to overcome this movement. This tough job was in the hands of “Primavera Sound Foundation” established by the brand using the reference of Primavera Sound, a musical festival in Barcelona.

The video was followed by those parts;

Part 2: The Relapse https://www.youtube.com/watch?v=UouT3_pwfZk

Part 3: Shock Therapy https://www.youtube.com/watch?v=WY91DPlCM7U

[drinkvertising]

Drunks Playing Charades

Binboa, Turkish vodka brand, brought into play on binboamaniaclaranlatiyor.com domain. People played charades through their web-cams and the scenes in question created a funny environment. No doubt, being drunk by the vodka had a considerable impact on these scenes.

[drinkvertising]

World’s First Billboard with 100000 Living Bees

The partnership of Plan Bee and Australian wine brand Banrock Station prepared the world’s first “bee-vertising” to save British honeybees. They created a billboard poster along with S.O.S message, abbrevation for “Save Our Swarm”, by using 100000 living bees. In order to keep those bees together, queen-bee pheromones were used. 

Banrock Station was donating 5 Pounds per its bottle sale. 

http://www.dailymotion.com/video/xetdeu_10-000-bees-billboard-ad-world-s-fi_shortfilms

[drinkvertising]

World’s  First Interactive Storm for a Whiskey

Talisker, The Isle of Skye’s malt whiskey, built an interactive storm machine outside of the Design Museum in London to launch its new product Talisker Storm. The machine with 25 ft high imitated the humid and stormy climate of The Isle of Skye, one of the largest islands of Scotland. 

Talisker wanted to fulfil climate condition of the island in London and legendary weather broadcaster Michael Fish was the first person to test the interactive storm. People could control their own weather based on the relevant options and after challenging it they got a bottle of Talisker Storm.

http://www.youtube.com/watch?v=h-OPpcTejxk

[drinkvertising]

Converting Bottle Labels into GIFs

Beer Labels in Motion, a Tumblr blog, takes different beer labels and converts them into GIFs. Selection of beers in question is based on the favourites of the blog owner, Trevor Carmick. This blog had an innovative aspect in terms of demonstrating the product packaging and brand logo in GIF format. At that time, user-generated content had just started to shine.

[drinkvertising]

"One Million Hugs"

AQKA helped Heineken to show how the brand is thankful for one million likes on Facebook. So, a group of "Heineken Huggers", consisted of Dutch models, went out to Amsterdam bars and hugged male Heineken fans as a way of saying thank you.

[drinkvertising]

If Argentina, especially the Salta province, has the majority of rugby lovers, then they must like tackle for a beer. Along with this opinion, Cerveza Salta and Ogilvy came up with an entertaining vending machine called Rugbeer for the beers.

[drinkvertising]

"Thank God You’re A Man" In this campaign, Goldstar Beer used the moments when men are so grateful to be not born as a woman. Apart from those flow chat posters above, later the campaign included a commercial video as well.

Credits Advertising Agency: McCann Erickson, Tel Aviv, Israel
 Creative Director: Ido Ben Dor 
Copywriters: Asaf Zelikovich, Elad Gabison
 Art Director: Geva Gershon

[drinkvertising]

Heineken Icone Pure

Heineken teamed up, again, with French designer Ora-Ïto for creating %100 sustainable packages made of aluminium. The design was attractive in terms of placing the logo out of small and green dots over the white ground. 

Heineken works with Ora-Ïto for limited edition bottles since 2002. 

[drinkvertising]

Whisky Bottle with Graphic Equalizer 

Within the campaign called "Listen to Your Beat", Ballantine's launched twenty thousand bottles powered by batteries or mains. The trick of those bottles was giving a self-illuminating effect which gave messages like "listen to your own beat, follow your instinct" and so forth. 

With its sound-sensitive label and blue graphic equalizer, the black bottles were seen across bars and nightclubs at 35 key markets. The work was done by packaging agency The Core. 

At those times t-shirts with graphic equalizer were quiet common too. 

[drinkvertising]

Peelable Bottles for Fruit Flavored Smirnoff

Another lovely work of JWT Brazil was about creating peelable bottles for Caipiroska, a new series of Smirnoff flavored with strawberry, lemons and passion fruit. The texture of bottles gave the sense of relevant fruit. The bottles, no doubt, were produced only for Brazil. 

Note: At the same time, Caipiroska is a well-known cocktail at Brazil.

[drinkvertising]

Once you finished your time sheet completely at work, you unlocked the fridge which is full of Casa beers. By connecting the electronically locked fridge to the office's time sheet, JWT Brazil nicely used the classical reward system we've been living.

[drinkvertising]

Absolut worked together with TBWA\Chiat\Day and Swedish House Mafia for its Greyhound campaign. 

The work was so successful, even when you consider the fact that the word Greyhoud represents the name of the product, video and the track of Swedish House Mafia. 

As an attempt of multidimensional, multi-sensory experience with drinks and music, the campaign included a fascinated Facebook page, different recipes for the Greyhound, behind the scenes of Swedish House Mafia while making the track and, lastly, an app lets you remix the track due to your taste.

[drinkvertising]

UV Painted Billboard Done For "Life After Dark" Campaign

Australian beer company Coopers collaborated with world-renowned street artist and illustrator Pose (MSK) to create a billboard which was seen only the sun had gone down. In order to give this effect, Pose MSK used luminous UV paint. The billboard was at a secret location in Adelaide.

[drinkvertising]

148 Motorcyclists in a Movie Theatre: "That Calls For A Carlsberg"

Carlsberg organized a guerrilla marketing case with 148 intimidating-looking stunts in Belgium. People who challenged to pass in front of those guys rewarded with Carlsberg. This simple and effective marketing was done by Duval Guillaume Modem.

[drinkvertising]

Bud Light Platinum Commercial Featuring Justin Timberlake Firstly Broadcasted at Grammy Awards 

The commercial in question was perfect match for both Bud Light Platinum and Timberlake's single called "Suit and Tie". Plus, in this way, JT had a chance to be a creative director for the brand. 

Although the official commercial removed from YouTube, due to becoming outdated, you can watch it via ispot.tv. 

Artists' collaboration with brands is highly common. Marc Jacobs (for Diet Coke), Lady Gaga (for Polaroid), Alicia Keys (for Blackberry) are some couple of names who had creative director position in the past as well. Apart from them, Will.i.am worked with Intel as creative innovation director. Gwen Stefani (for HP), Victoria Beckham (for Land Rover) and Beyoncé (for Pepsi) collaborated with the marketing teams of brands in question.