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Theme 5 – Duchess of Digiholic’s  Vision of Leadership

Theme 5 – Duchess of Digiholic’s  Vision of Leadership

Theme 5 – Duchess of Digiholic’s  Vision of Leadership The Mantel of Marketing and Advertising : Vision of Leadership Vision Working in a media agency, I was one of the many marketers who moved through many revolving doors or jobs due to burnout situations. This was due unfair workload, lack of communication and lack of support. Now I have been given the mantle of leadership role with team…

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Theme 4 – Managing Change

Theme 4 – Managing Change

The Maverick of Marketing and Advertising : Managing Change The playmaker in change Mavericks are classified as the change visionaries who challenge the status quo literally by ‘shaking the boat’(Predictive Index, 2022).  In Marketing , it is our duty to also understand the internal organisation changes and ensure there is clear communication to processes, strategy to execution(SMPS, 2019). So…

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Theme 3 : Analysis of Leadership

Theme 3 : Analysis of Leadership

The Mastery in Marketing and Advertising : Analysis of Leadership What role leadership plays in the world of marketing?  It is all about being the master of visibility and outreach(O’Keeffe et al., 2015). Leadership paints the visual on how employees view the company and in which projects the influence of the brand to customers(O’Keeffe et al., 2015). From planning to executing a great…

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Theme 2: The Challenge of Managing Diverse Teams

Theme 2: The Challenge of Managing Diverse Teams

The Marksmanship in Marketing and Advertising : Team Diversity In this golden age of digital globalisation, a marketing team without diversity is just like volunteering to be in last place in a marathon of advertising. Forget about your competitors when you are your own first hurdle.  So what is the big deal and what is the drama behind it? The big deal Most companies have a global audience,…

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Theme 1: Ethics & Leadership

Theme 1: Ethics & Leadership

The MVP in Marketing and Advertising : Ethical leadership 1. The Impact  Leadership on employees and business is one of the factors that impacts a company’s image, profits and success(Lialiuk et al., 2019). Consumers are now making sure that businesses are accountable for high ethical values(Lialiuk et al., 2019). In the new world of marketing, incepting brand image needs to be a holistic…

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Introducing the Duchess Of Digiholic

Theme 1: Ethics & Leadership

The MVP in Marketing and Advertising : Ethical leadership 1. The Impact  Leadership on employees and business is one of the factors that imp