Blog 5 Reflections of GoMA & beyond
Weeks 6 & 7 Tutorials focused on Ideation
We gathered into groups, were give a task to create a Bento Box to distribution in GoMA, to be eaten outside (or at least a take-away Bento Box)
Elle, Seb, Erin & myself formed this group and started the ideation for what we wanted to do.
We looked into the 3 step process as discussed in approaching our task:
We reviewed the collection of various research data (photos, sketches, notes, etc) to paint a rich picture to identify recurring themes, interesting aspects, etc.
After the visit to GoMA, the group had a good understanding of how we wanted the concept to take shape after we reviewed each other’s images and looked into the “thoughtless Acts” interpretations.
2. Ideation (The spaghetti process)
Using one/some of ideation techniques (structured/unstructured) we came up with possible ideas. Useful here would also be forming a few questions around "how might we..." For example, "how might we create sensory surprises for kids" etc
· What the purpose of the box was
· What the components should be & why
· Would it have to actually be eatable
· Where do we hand it out
· Who would experience it
· All at once or at multiple locations through the journey within the walls
· If a hunt, what type of containment would house the portions
· Do people pay to participate or will it free
· How best to transport it about GoMA and then to be consumed outside
· Is it permanent/Seasonal
· How does the Bento Box packaging and contents correlate to the theme of
GoMA, as a whole or just themed on one exhibition?
This spaghetti process was exactly that messy and confusing at times. The process involved a number of interjections, questions and clarifications. The brain storming session was a circular conversation, in which we revisited the same, if not similar points a repeatedly. There was a reluctance to define a Target Market (I think they thought people might miss out & that wasn’t OK).
We had no clear idea what exactly we might have in the box, where to collect components within GoMA building. But as it was to be consumed outside we agreed that the last component would be found in the café where it could be eaten. We agreed that the components in box should align themselves to the theme of the exhibit in which they were found.
Aspects the group couldn’t seem to agree on.
· No target market and so whether they paid or not to participate
· What the Bento Box items should be, how many items
· Where they would find the components within the building
· What the component of the box would be (construction, material, aesthetic
· Price, to charge or to be a free give away item
· How is it used afterward? Take home, throw away, recycled ….
Continue to engage with the Ideation processes and develop a prototype. You will be presenting to the class in week 7 (April 16) your idea and the prototype, including the processes you used and what you learned from actually building the prototype.
With that much information we presented it to the class.
In the group presentation week 6, we came up with the idea/concept that the Bento Box would be something (yet to be defined) that somebody would purchase through a booth in the Foyer and they would view the various exhibits and collect a portion (samplings) in their journey and the final location would be in the Café where the last component would be presented and the collected components of the Bento Box could be eaten.
We had no physical prototype to show the class.
Our Feedback from the class:
1. No Prototype and visuals, therefore no “Strong Concept”
2. No defined product of food to sell/distribute
3. To target audience defined.... too broad!!
4. What sustainability aspects were there and why (not clear)
5. Two sequential presenters said the same thing.
The audience did like the Journey concept
How I thought the activity should have developed:
That the Bento Box “Experience” was going to be items to be able to construct or deconstruct a desert (as per the video shown of Grant Achatz). (This way we would keep the current themes set by JAZ and last week’s GoMA visit on creativity.)
People would journey through the gallery to find the allotted components. The Bento Box might even have a map or clues to assist in finding the locations of the components.
The target audience would be primarily aimed to people who went to GoMA for the cultural experience, the people who pay to see the premium exhibits (such as the David Lynch Exhibition). The cost of the Bento Box would be included in the pricing and so people could participate as much or as little in the hunt as they wanted.
If others want to participate in the Bento Box Experience and aren’t viewing the Premium Exhibit, they can pay independently to collect components (but the premium exhibit component could be substituted for a lesser/ different component.
I had only thought of a few components of the box:
David Lynch inspired item (Premium Exhibit)- Raspberry Coulis (idea from Elle)
Hundreds & Thousands (Obliteration Room, enhanced variation)
Café would serve – Coconut & Avocado Ice cream
Indigenous chef Mark Olive creation?
Coconut pudding – Asian Yum Cha dish.
The development of the Box
The initial thought was to have a non traditional box, possibly have stackable cylinders (create a personal totem).
What was decided instead for presentation aesthetics was recyclable containers with images of the contents which could be collected into a tray for transportation around GoMA the totem stack might be too uncomfortable to carry.
With the images on the top lid, they could be distributed and categorised easily.
David Lynch was represented by (Raspberry Coulees)
Indigenous exhibit was represented by (Belgium chocolate shields)
Asian exhibit was represented by (Eatable flowers)
Chinese exhibit was represented by (coconut/gelatin desert cube)
Variants for the deconstructed desert aligned to an exhibit.
The containers are a recyclable cardboard. The contents is housed in a plastic bag to keep the outer container decontaminated so it can be taken home and used to store small trinkets. Or it could be recycled to form artwork for a future exhibit.
The presentation in week 7 was much better than the original. The concept was much stronger. The desert would be eaten in the Cafe and it would be ice cream to reflect another exhibit & would compliment the other components.
We still had few visuals other than the prototype, but it did make a difference to the understanding of our concept. We defined the Target audience to people who saw the Premium exhibit, and they would pay for the journey in their entry costs. If others wanted to participate, they could simply purchase the starter box and fill it up as they went through the exhibits.
The presentation was more coherent, clear, non repetitive, with a prototype.
Afterward in the tutorial we discussed presentation techniques, and what makes a good presentation.
Techniques that for some take a lifetime to master. In my experience Being the Expert helps me. If I know my content I can talk without notes on a one to one basis. I remember doing a presentation on the wiggles!
Opps, I thought I knew the material, there was too much and I lost it at the beginning and the whole presentation was painful and was not able to regroup.
Practice makes perfect, I’d beg to differ, but we do what we can.
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