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titsay

❣ Chile in a Photography ❣
Misplaced Lens Cap
Peter Solarz
d e v o n
PUT YOUR BEARD IN MY MOUTH

Origami Around
Lint Roller? I Barely Know Her

shark vs the universe
trying on a metaphor
"I'm Dorothy Gale from Kansas"
Aqua Utopia|海の底で記憶を紡ぐ
Jules of Nature

Kaledo Art

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Sade Olutola
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will byers stan first human second

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BLOG 7 Reflections on the Major Charette
Hi again and before I start my final blog, I’d like to thank both Jaz & Andy for a very interesting Semester. I actually think I learned some “stuff” which I will elaborate further on after the Charette review. Thanks!!
All through the semester I had thought myself on top of the various assignments and activities set by the curriculum. As noted in my last Blog on the Mini Charette I went with the group, being the oldest and let them run it as the group saw fit. In that review I stated I would not let that happen again.
What actually transpired was not expected. The brief went up and I was at a loss for any inspiration on an angle, a direction, a plan!
The group met on the Tuesday to flesh out an action plan and after something like 2 hours I did not feel I had been enlightened by the group discussion. I was beginning to get a sinking feeling. I had missed the site visit, and conducted my own and thought a great opportunity to explore without any distractions.
I watched the lecture off Blackboard and was interested by the very humble way Josue, a Senior Chef in the Brisbane Fine Dinning arena was.
When the Charette was released I reviewed that lecture to revisit the ideas, inspirations and a better idea into the GoMA restaurant. Not until Thursday’s meeting with Andy did I get a clue as to what we needed to do, so Liam, Tayla and myself revisited GoMA again. We observed the restaurant from the lounge area. There was a closed luncheon and it struck me that it did not take much for the room to become loud with the buzz of 3rd party noise.
The three of us discussed our thoughts on the current location and what options might be available. Things I saw:
Parmalat carpark
External metal blinds for the afternoon sun.
The GoMA minimalist feel of the gallery was brought through to the restaurant. The only things absorbing sound in the restaurant are the tablecloths.
We couldn’t see how a full dining experience would be achieved in such décor.
I had missed to entrance to the Restaurant upon my first two visits and the space seemed small. There was a deck area which I never saw utilised.
I had heard that it had views of the river and the city…. Sorry from where I was standing I would have needed a chiropractor after the dining experience to attain a view suitable for such a venue.
Within 12 months the Kuripla Renewal program will commence and then subsequently the parmalat stretch of the Brisbane River will be a worksite for 24-36 months.
Josue did talk about minimalist and mechanized processes, the uniformity of production and the efficient running of the whole. This was now my fourth visit to GoMA within a month and one area that I was drawn to each time was the breakout lounge on the 3rd floor. This space I thought of as offering a better opportunity for a diner’s experience.
The patron would journey through GoMA to reach the restaurant. It would have a northerly aspect rather than the current westerly one.
Excellent views of the river and cityscape. Kuripla bridge lights up of an evening.
Brisbane Events that occur on the river could become Special Dining Event Opportunities.
With the Northerly aspect you could even run breakfasts for corporate functions or the like.
There is a large verandah adjacent to the room for outdoor extension in spring and summer seasons. The hum of the city and the movement add a dynamic ambience to the setting.
A Bar could be set up for Friday evenings and River events to take full advantage of the position.
These were just a few initial ideas that came to mind. What we found was Josue thought our ideas were similar to the ones he had already been is discussions internally as a possible scenario.
From this point our group work did start to come together at least within my mind. Not to leave anything to chance this time I took the role of defining the Target Market and went in search of research, which I found as discussed in the presentation. It was a very specific audience. It had facts, figures and characteristics of their core audience and what struck me was whether a city of Brisbane’s size holds the capacity to maintain the number of fine ding restaurants. Further research pretty much said no, no without the help of tourism and the building cuisine chasers market from within the affluent market group. These people were also partial to the art and cultural lifestyle and so the GoMA setting would be a benefit.
The group were assigned various tasks and we all met on the Wednesday prior to the Charette to bring everything together. We saw Josue having a team meeting and afterward introduced ourselves. He was gracious enough to give us 15-20 minutes and allowed us to tape the conversation for the Charette.
In piecing the actual presentation together this took way too long and members of the group dragged out their components and when presented to include, was not to correct information to slot in. At this point Elle did a great job in collating the work & producing the Powerpoint for us.
I don’t remember much of the presentation because it went quickly. I did bumble through my section which ran overtime as did the people prior to me and Seb was left to cram his fine work into a small window of opportunity before we were closed down.
I am not a public speaker and it showed in my delivery of my portion of the talk. I had practiced and recited a few times and got up and “was a deer in the headlights!”
It’s done now. The content was offered up and we now await the verdict of our overall performance for Assignment 2.
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The Last Tutorial
Within our last tutorial which continued the theme of the lecture of “Who am I as a Designer?” in which we heard a brief outline of each of the Tutor’s background and a journey of how they got to where they currently are. As I mentioned in the Lecture I was amazed by the diversity of people and where they have come from to focus on design, whether molecular biology, Architecture, Graphic Design, Food inspired or a Windswept Afghan. What’s at the core of each person is the ability to understand their own processes of interpretation to solve a design Brief as best they can in their own personal way/theme/style.
Something I noted as reoccurring theme and reinforced by our content, design is abstract and subjective, to the creator it is their interpretation. The more this practice is refined the more creative there is to confidently “step outside the box” – Alice spoke about that in the last lecture.
In academia, if your pushing boundaries in self-exploration you are creating or innovating. When your pushing boundaries of a brief, your incurring a negative impact on timelines and credibility when you are in the industry work space. (this may not necessarily be true, but I can see how it might be).
For those who have not learned the techniques of ideation and human centred design. The process is more laboured. This is where I believe I am I have a background on industry production and am trying to rewire the thinking to take that experience and fine tune, not reinvent.
I thought the following 3 links where most appropriate to this discussion.
Embracing Failure
In an article BY DAVID MELLONIE, FOR THE DESIGN INSTITUTE OF AUSTRALIA
It focuses on the designer Milton Glaser. http://www.miltonglaser.com/the-work/
What I thought exceptionally interesting because it is in conflict with what I believe, but is the exact example of my own life experience.
“Indeed, Glaser goes further and asserts that if you are a genuinely creative individual, achieving the rank of ‘specialist’ will hurt you because it no longer aids in your continued development.”
http://www.dia.org.au/index.cfm?article=1853&id=102
Pushing the design brief boundaries is good in the study arena, but is it working in the industry, (to a point, yes; but not to the detriment of the team).
The sacrosanct of “THE TEAM”, mutual respect, diversity of talent, mix of background culture, interests and personal dynamics. An ethnographic study might be able to summaries the perfect formula required for the best combination. But in the ‘real world’ we do not have that opportunity. We have to be a ‘Jack of all Trades’ to be able to make this dynamic work. This is what I have ascertained this semester in all of my classes. When I started this degree, back in 2008 this was not the case.
Human Centred Design
by David Kelly
https://www.ted.com/talks/david_kelley_on_human_centered_design#
References:
“Milton Glaser | The Work.” Accessed May 24, 2015. http://www.miltonglaser.com/the-work/.
“Design Articles | Design Institute of Australia.” Accessed May 22, 2015. http://www.dia.org.au/index.cfm?article=1853&id=102.
David Kelley: Human-Centered Design | Talk Video | TED.com.” Accessed May 23, 2015. https://www.ted.com/talks/david_kelley_on_human_centered_design#.
BLOG 6 Reflections upon the Mini Charrette
In Week 8, I was in a group which consisted of Seb & Elle. On the day Liam, Tayla and Elliot joined us. We went off to the cube to brainstorm the GoMA tables idea. Again I had a strong idea to put forward and wanted to first see what everyone else came up with. While we did this we assigned Tayla to do a Mindmap of the session as shown below.
Thoughts focused upon the space of the botanical gardens and what it’s used for and what currently resides within. Somebody mentioned the Expo Mirror artwork and the discussion focused around that sculpture and how it was part of Expo 88 and how the exposition changed the view of Brisbane on an international stage and so Expo became an inspiration.
The brief mentioned 3 key aspects:
GoMA,
Use within the botanical gardens and
Cuisine.
Having inspiration based upon an artwork from Expo was sufficient to include GoMA as a stakeholder and we developed the table concept to include artwork commissioned in the theme of tables on which people would eat from as they would a park table.
The target audience (families) would bring their own food to utilise the facilities supplied by artists. Turning the tables of artwork into tables for food presentations. The communal use of the space was another key aspect of this concept.
In research we found that council has ‘Chairs 2 Share’ program (deck chair) service available around the city and this strengthened our belief that if we “build it, they will come”.
At this point Tayla had completed the mindmap, Liam was working on a Turning Tables Logo and branding, which upon research we found was an Adele song. Unlike Metallica’s ‘I am a Table’ we decided not as appropriate.
We then started planning a video and deciding what visuals we would need to capture for the presentation. At this point the group broke up into 2 groups, one to film footage for visuals while the others polished off a presentation plan dialogue structure.
Liam, Elliot & I went into the gardens and make artistic decisions what would work. We noted a few budding artist painters using scenery for inspiration, and people relaxing in the autumn mid morning sunlight.
When we return the footage was pieced together and a table, which in retrospect was not quite appropriate for the existing theme us used. I did think that the rubics’ cube got everyone’s attention. This should have been 1 of at least 3 pictures depicting what we really wanted to convey our concept, the rubics’ cube being in there as a light humoured moment where we’d have a small mock argument over artistic license.
Upon completion we presented our Presentation. Again no real Prototype was made, except for the image of the rubics’ cube, which was not in theme with the presentation that of Asian art exhibits.
All the feedback we received by all the tutors was quite justified and I understood why they had said it. Especially the comments on the cube and no defined target audience. There was no real link to GoMA, so why would they support the ‘Turning Tables’ campaign???
IF I HAD, HAD MY WAY!!
Like in the Bento Box task I had developed a solid concept straight away.
I was inspired by all Josue Lopez talked about in his seminar.
Creativity is designed to stimulate Smell, touch, taste and sight.
The Journey and not reinventing the Wheel… Improve upon it.
Be humble, not extravagant, Be fearless and nurture the trust from people so you can be allowed to be creative.
My Concept:
The progressive Dinner
It would be aimed at the people/subscribers and regular art socialites that participate in the GoMA Up Late Sessions.
Patrons would book for a group of up to 10 people at a time and they would be ferried from the GoMA late session to the Botanical Gardens in the double decker bus going around Brisbane. It would take them to the first of our ‘GoMA Tables’ eating station, an Asian entrée. Thirty minutes later the next group would arrive after the first group has left to move to the main course tables. Then to the third desert tables. After which they could catch the bus back to GoMA or lounge in the final informal ‘coffee tables’ to lounge around on cushions and low tables with music in the background (Turkish, Middle Eastern styled luxury, though themed to match the current Premium Exhibition).
This would complete a multi-sensorial experience, Journey of movement and cuisine sampling to match the themed exhibits.
Targeted to those elite gallery patrons who are about the journey and socio-cultural immersion.
All stakeholders have a part to play for the success and the journey/experience would be a unique offering.
This idea ticked all the BOXES!! I thought, but no one wanted to touch it because the younger people are not into the progressive Dinner thing and they do not understand the idea of immersion as a journey. It’s about a long dip in the Dead Sea, not dipping your spring roll into a sauce you haven’t tried before!
What I will endeavor to do in the MAJOR CHARRETTE.
Control the flow of time, the delegation of resources, the direction of the concept development (upon agreed consultation- by making people justify their ideas).
I will have a Ghant chart made to allocate tasks to people to hit milestones to manage the content for presentation.
Have a pre prepared plan/structure that just needs to be actioned upon and then to watch it be populated.
Go with the Progressive Dinner theme if the Task fits within the boundaries of that ideation.
NAIL down a target audience
NAIL down a strong Concept
NAIL a Script structure
HAVE a Prototype, Bigger the Better
Have lots of strong visuals so to allow them to sell our concept.
Up to 3 presentations
1 Pitch Run & watch (1-2mins in length)
2 Visual to in the background complimenting the words
3 tba if necessary
Blog 5 Reflections of GoMA & beyond
Weeks 6 & 7 Tutorials focused on Ideation
We gathered into groups, were give a task to create a Bento Box to distribution in GoMA, to be eaten outside (or at least a take-away Bento Box)
Elle, Seb, Erin & myself formed this group and started the ideation for what we wanted to do.
We looked into the 3 step process as discussed in approaching our task:
1. Data analysis
We reviewed the collection of various research data (photos, sketches, notes, etc) to paint a rich picture to identify recurring themes, interesting aspects, etc.
After the visit to GoMA, the group had a good understanding of how we wanted the concept to take shape after we reviewed each other’s images and looked into the “thoughtless Acts” interpretations.
2. Ideation (The spaghetti process)
Using one/some of ideation techniques (structured/unstructured) we came up with possible ideas. Useful here would also be forming a few questions around "how might we..." For example, "how might we create sensory surprises for kids" etc
· What we were creating
· What the purpose of the box was
· What the components should be & why
· Would it have to actually be eatable
· The size of the box
· Where do we hand it out
· Who would experience it
· All at once or at multiple locations through the journey within the walls
(Treasure Hunt)
· If a hunt, what type of containment would house the portions
· Do people pay to participate or will it free
· How best to transport it about GoMA and then to be consumed outside
· Other considerations
· Is it permanent/Seasonal
· How does the Bento Box packaging and contents correlate to the theme of
GoMA, as a whole or just themed on one exhibition?
This spaghetti process was exactly that messy and confusing at times. The process involved a number of interjections, questions and clarifications. The brain storming session was a circular conversation, in which we revisited the same, if not similar points a repeatedly. There was a reluctance to define a Target Market (I think they thought people might miss out & that wasn’t OK).
We had no clear idea what exactly we might have in the box, where to collect components within GoMA building. But as it was to be consumed outside we agreed that the last component would be found in the café where it could be eaten. We agreed that the components in box should align themselves to the theme of the exhibit in which they were found.
Aspects the group couldn’t seem to agree on.
· No target market and so whether they paid or not to participate
· What the Bento Box items should be, how many items
· Where they would find the components within the building
· What the component of the box would be (construction, material, aesthetic
appearance)
· Price, to charge or to be a free give away item
· How is it used afterward? Take home, throw away, recycled ….
3. Prototyping
Continue to engage with the Ideation processes and develop a prototype. You will be presenting to the class in week 7 (April 16) your idea and the prototype, including the processes you used and what you learned from actually building the prototype.
With that much information we presented it to the class.
WEEK 6 Presentation
In the group presentation week 6, we came up with the idea/concept that the Bento Box would be something (yet to be defined) that somebody would purchase through a booth in the Foyer and they would view the various exhibits and collect a portion (samplings) in their journey and the final location would be in the Café where the last component would be presented and the collected components of the Bento Box could be eaten.
We had no physical prototype to show the class.
Our Feedback from the class:
1. No Prototype and visuals, therefore no “Strong Concept”
2. No defined product of food to sell/distribute
3. To target audience defined.... too broad!!
4. What sustainability aspects were there and why (not clear)
5. Two sequential presenters said the same thing.
The audience did like the Journey concept
How I thought the activity should have developed:
That the Bento Box “Experience” was going to be items to be able to construct or deconstruct a desert (as per the video shown of Grant Achatz). (This way we would keep the current themes set by JAZ and last week’s GoMA visit on creativity.)
People would journey through the gallery to find the allotted components. The Bento Box might even have a map or clues to assist in finding the locations of the components.
The target audience would be primarily aimed to people who went to GoMA for the cultural experience, the people who pay to see the premium exhibits (such as the David Lynch Exhibition). The cost of the Bento Box would be included in the pricing and so people could participate as much or as little in the hunt as they wanted.
If others want to participate in the Bento Box Experience and aren’t viewing the Premium Exhibit, they can pay independently to collect components (but the premium exhibit component could be substituted for a lesser/ different component.
I had only thought of a few components of the box:
Belgium Chocolate chips,
David Lynch inspired item (Premium Exhibit)- Raspberry Coulis (idea from Elle)
Hundreds & Thousands (Obliteration Room, enhanced variation)
Café would serve – Coconut & Avocado Ice cream
Other Possibilities:
Mango & Sticky Rice
Indigenous chef Mark Olive creation?
Coconut pudding – Asian Yum Cha dish.
The development of the Box
The initial thought was to have a non traditional box, possibly have stackable cylinders (create a personal totem).
What was decided instead for presentation aesthetics was recyclable containers with images of the contents which could be collected into a tray for transportation around GoMA the totem stack might be too uncomfortable to carry.
With the images on the top lid, they could be distributed and categorised easily.
David Lynch was represented by (Raspberry Coulees)
Indigenous exhibit was represented by (Belgium chocolate shields)
Asian exhibit was represented by (Eatable flowers)
Chinese exhibit was represented by (coconut/gelatin desert cube)
Variants for the deconstructed desert aligned to an exhibit.
The containers are a recyclable cardboard. The contents is housed in a plastic bag to keep the outer container decontaminated so it can be taken home and used to store small trinkets. Or it could be recycled to form artwork for a future exhibit.
WEEK 7 Presentation
The presentation in week 7 was much better than the original. The concept was much stronger. The desert would be eaten in the Cafe and it would be ice cream to reflect another exhibit & would compliment the other components.
We still had few visuals other than the prototype, but it did make a difference to the understanding of our concept. We defined the Target audience to people who saw the Premium exhibit, and they would pay for the journey in their entry costs. If others wanted to participate, they could simply purchase the starter box and fill it up as they went through the exhibits.
The presentation was more coherent, clear, non repetitive, with a prototype.
Afterward in the tutorial we discussed presentation techniques, and what makes a good presentation.
Techniques that for some take a lifetime to master. In my experience Being the Expert helps me. If I know my content I can talk without notes on a one to one basis. I remember doing a presentation on the wiggles!
Opps, I thought I knew the material, there was too much and I lost it at the beginning and the whole presentation was painful and was not able to regroup.
Practice makes perfect, I’d beg to differ, but we do what we can.
Blog 3 Reflections on Josue Lopez Smell-Taste-Touch-Sight
Unfortunately I was unable to attend of the day of the lecture, but was able to view from the recording provided on Blackboard.. “Thank-you”
Guest lecturer this week was Josue Lopez, Executive Chef, Queensland Art Gallery. Gallery of Modern Art. The talk presented was a retrospective on Josue’s journey to date and his experiences and motivations as a chef.
I found Josue outlining his diverse wide roaming (strategically planned) career starting in Brisbane and seeking a more immersive learning experience. To achieve this he travelled to experience and explore first-hand. I thought it good to hear about another’s journey of perpetual learning. Josue’s philosophy of humbled learning has made his journey into creativity all the more real and immersive.
In self belief and experimentation, he has learned the skills when to create, how to be inspired, knowing he doesn’t have to reinvent the wheel, but improve it. Josue believes to create you need to imitate with purpose to improve; using your knowledge base of ‘core skills’ to draw upon you can be inspirational and discover new horizons.
Creativity can not be taught, it is intuitive and can only be found through the freedom of exploration. This freedom comes from the knowledge of how to control your skills, this helps to earn people’s trust and that trust brings confidence and authority. The authority and maturity lead to Josue becoming Executive Chef at GoMA in 2012.
I personally turned 50 in January of 2015 and I find myself back undertaking full time study, I too have a requirement to learn and to continue to experiment in understanding who I am so that I can reinvent myself when I return to fulltime employment. I don’t want to set the world on fire, I believe my role is that of a facilitator.
Creativity is a journey of learning through experience and immersion, this is what Josue was saying to me. Find a mentor, learn the trade, become the master and become a mentor to another. Facilitate the learning of others. I like to think I do this with the team projects we undertake in Tutorial work.
Blog 4 (cont’d) Observations at GoMA
The Final “Thoughtless Act” Theme is
Signalling – We convey messages and prompts to ourselves and other people
Eg- Upside down cup over a spout (not in use)
Eg- Naming each power plug .
EG Messages of DO NOT….
Barriers and signage to redirect people from a worksite opposite the Casino, Though it won’t work for the vision impaired who will walk into the barrier. NOTE: Even before the temporary barrier the braille trail directs people with vision impairment into the bridge railing anyway.
The Braille trail is a guide for people who are blind or have low vision to find their way into GoMA this signage is used primarily understood only by a minority group
Thank you for reviewing my interpretations of the 7 themes of ‘Thoughtless Acts’
The second activity at GoMA was to sketch 2 images of interesting things happening on site.
Sketch 1
In this sketch, while I was taking a photo of someone taking a photo of two visitors to the site, 2 guys in the fore ground just stopped in front of me to discuss something on a mobile phone oblivious I was taking a photo in their direction. To catch the original reason for taking the photo I had to move to achieve this goal.
I thought both of these occurrences typically interesting as the 2 guys in the foreground represent participants of modern society and generally oblivious to what’s going on around them.
In the background the man taking a photo of two visitors to the site was (I thought stalking them) while they took pictures of each other. The other man walked up to them and offered to take both their photo, which was a nice gesture, but the way he was dressed I thought he might take the camera and do a runner.
In this image I thought it strange for someone to be rolling an office chair out of GoMA heading towards the road across the rough stone tiles in the forecourt.
The third and final activity at GoMA was to write my observations of what people were doing on the site including the sensorial experience.
The Obliteration Room was a very interactive room to participate by placing stickers wherever you wanted. The visual distortion from the abundance of colourful dots makes the detail of all the white furniture and accessories disappear. There was a kitchen table with chairs and it was laden with crockery and utensils, it was almost invisible.
The dark sensory room was also a very interesting space. People observed all the appropriate behaviours that are required in viewing art (polite, patient, quiet don’t crowd others).
The deer with the crystal balls was an interesting visual piece. GoMA is a place of relaxation the large spaces inside and out enhance that feeling.
The most cluttered space is the Gift shop. I found the actual architecture of the building soothing and open to exploration. Upon exiting you then shuffle into a large space with too many products and on a busy day I felt like a dodgem car bumping past people repeatedly… not a soothing way to conclude a visit.
Blog 4 - Trip to GoMA
We all went to GoMA to attend a guest lecture by Josue Lopez, Executive Chef, Queensland Art Gallery. Gallery of Modern Art. and to then explore the site with the expectations of finding images that demonstrate the concept of ‘Thoughtless Acts’. This concept was documented by Jane Fulton Suri, she is a Partner and Chief Creative Officer at IDEO.
With this in hand we explored GoMA seeking our quarry. Below are the images I was able to click in highlighting what I thought appropriate examples.
Reacting - to environmental elements
eg-Puddles, rubbish on ground & people walk around
eg- Tying shoe laces resting on inappropriate surface
I found somebody altering their footwear, the lady in question almost lost her balance at one point.
The small platform is placed stop people walking too close to the exhibits without putting them behind cages, barriers. Before I could take this photo a small child was sitting on the platform able to pat the crocodile. The mother arrived in time to prevent the child in touching the exhibit.
Responding – environment prompts us to do something
Eg- coffee cup in a nook
Eg- Swinging on a bus holding the handles while standing
The stairs to the left of the exhibit wet placed for smaller people to view the interior of the van. I walked up the stair to see what I could in the van & noticed all the pictures and the space in the attic of the van.
A few of these GOMA donation boxes are placed about the complex. This one is in a pathway to the Obliteration Room in which children are encouraged to turn the dials of the colourful letters that make coins, if placed in bounce around before reaching the floor of the box.
Co-opting – additional things to enhance the environment
Eg cold area Man has a heater.
Eg Hot day lady cooling her head by a cool metal surface ofcola can.
The breakout room with its spectacular river views of the city also gives you options to read materials of exhibits and other art related collateral.
The obliteration room just makes you want to use up all the stickers on the sheet. This created artificial environment makes you want to participate and to place your sheet of dots in ways that stand out or maybe just to place it in a spot that isn’t currently occupied as some of the examples below.
Exploiting- We take advantage of mechanical environment
Eg – used spatcerla to cut a slab of butter
Eg – Skateboarding to travel
The mechanical environment, the expatiation of a trolley for carting boxes.
Transportation to get to GoMA, other options are the train, bicycle car etc.
Adapting – We alter the purpose of the objectives to serve our purpose
Eg – Using books as a pillow
Eg using a hammer to keep door open
The IBIS is a great utiliser of adaptation. They have overtaken pigeons and seagulls as the biggest scavengers around Brisbane.
Being able to use a cement slab as a bed is very adaptable of the gentleman resting.
Conforming – We learn patterns of behaviours from others
Eg- lining up Queuing
Eg- 1 piece of rubbish starts a trend of others doing the same.
I thought the best plan was to drop my waste on this pile and where it falls it was going to be OK because I wasn’t starting a precedence… but following others.
The Kurilpa bridge is no Pont des Arts the Parisian home of Lover’s Locks. Since the early 2000′s this symbol has become a phenomenon around the world.
Please see next blog component to view the last theme titled Signalling.
Blog 2 (cont’d) Creativity and Innovation
To further undertake the assignment of the revamping of THE EDGE, I tried to simulate a mind map which Kate could have created. I based it on the same approach she used for the London Poster as shown in my earlier blog
Kate’s Sandwich I thought about for quite a while and as I was having lunch a few weeks later I did have the thought of construction in relation to Kate’s creative juices. Then thought better to upgrade to a Burger (which is a glorified sandwich anyway)
Firstly - Big Buns! The Foundation of any designer it is what makes them unique and able to be versatile for different toppings/fillers. Big Buns in Kate the person and within the person is the knowledge, the good stuff that goes with everything - Lettuce.
Also in there working as a team for flavour is the tomato. Tomato is the people that influenced her from parents to lecturers, industry professionals.
Then we have the meat Pattie. This is the stuff you get your teeth into it represents her body of work. It is a nurtured piece that has come together to form the show piece of the burger.
Of course in amongst that work there has been success and failure The success is the Bacon and the failure is the pickles (hidden in amongst the body of work).
When puts the icing on the cake.. Sorry for the wrong metaphor! The sauce, secret sauce/condiment which is the inspiration that just makes this whole burger provide the creative experience that is Kate Moross.
Blog 2 - Creativity and Innovation
We looked at the process of design. It appears there are a number of design process models which all basically depict the same thing.
There is a lot of initial activity then a refining process, implantation and a learning outcome, hopefully with the ideal solution to the design question. What was made quite apparent is that there is no successful linear process. It is multi directional with feedback loops and refinements. As Bill Buxton points out “The challenge is to balance doing multiples (Multiple solutions to the design question, five is the limit) with the budget, the dollars, time and personnel”
Remote word association was discussed in relation to brainstorming to demonstrate different ways of thinking. For ‘the fuzzy front end’
Divergent: Emphasises broader, deeper, more original exploration than typical development. Focus is on identifying significant new customer problems and opportunities.
Convergent: Prioritises opportunities and emphasises customer needs and desires. Focus is on creating compelling concepts with high probability of success in a time and cost efficient process
Figure 1 Sketching User Experience (Buxton 2007)
use of divergent and convergent thinking process from Lecture
Other Links:
http://fivesketches.com/tag/bill-buxton/
https://www.youtube.com/watch?v=xx1WveKV7aE
http://books.google.com.au/books?hl=en&lr=&id=9klpFfZDnWgC&oi=fnd&pg=PP2&dq=The+seven+stages+of+design+ambrose+and+Harris&ots=y1iCd9cip4&sig=CgjaaJrfbO1ICdj-xm6MMJsETSE#v=onepage&q=The%20seven%20stages%20of%20design%20ambrose%20and%20Harris&f=false
In the tutorial we broke into groups to look at a number of contemporary designers.
My group decided on looking at addressing a brief (outlined below) through the eyes and talent of Kate Moross. http://www.katemoross.com
“Kate moross.” Accessed April 4, 2015. http://www.katemoross.com
THE BRIEF
(Re-)Create the brand for The Edge that can appeal to the demographic to raise their awareness of and participation in all that The Edge has to offer.
Launch the campaign to bring this concept to life in Brisbane. Build a unique tone of voice to talk about the excitement and positive changes that The Edge is creating / is to create.
And finally, create a national campaign to showcase The (new) Edge in major Australian cities such as Melbourne, Sydney, and Perth.
TARGET AUDIENCE
This brand should appeal to the CEO of the State Library and the youth with interest in developing skills and/or careers in Creative Industries in Brisbane.
BACKGROUND
The Edge aims to provide Queenslanders of all ages with the opportunity and inspiration to explore creativity across the arts, technology, science and enterprise.
For individuals The Edge offers:
· A year-round calendar of workshops, activities, events and exhibitions Opportunities to develop your creative practice and projects
· Free access to a broad range of hardware and software
· Physical spaces to meet with others and work on your own projects
· Access to free wi-fi
For organisations The Edge offers:
· Opportunities for partnerships and collaborations around programming
· A range of venues for events and workshops
· Program models on a fee-for- service basis
OUTCOME
Kate coming from a Typography background we concluded that the best approach was to Keep the overarching formal components of the State Library Branding, but we would need to introduce a less formal, but colourful/playful sub branding to bring the brand to something attune to the Target audience of 16-24 year olds.
Sample of a possible logo
It was also noted that The Edge had been running for 5 years and only had approximately 3500 followers on Facebook. Also nearly every photo on the Facebook page showed images of people not within the demographic.
People of this demographic are big into Social Media and there is very little. An artist in residence, Talk show circuit & other Media exposure to commence discussions and then to ask & involve the target audience to help improve service delivery. Once this was underway then the National Campaign would commence utilising a similar conventional & social Media strategy.
This presentation by the group seemed to win the favoured approach to help address the brief.
References:
Buxton, Bill, 2007. “Sketching User Experiences: Getting the Design Right and the Right Design (interactive Technologies).” Burlington, MA: Morgan Kaufmann.
Buxton, Bill. 2009. “Are five sketches too many?” Five Sketches. Accessed March 19, 2015. http://fivesketches.com/tag/bill-buxton/.
Blog 1 (Cont’d) - My Sandwich Masterpiece.
This sandwich I believe best shows the traitsthat I possess as a designer.
1. The location for demonstrating this project. Thought and consideration, this location I thought it ascetically better than the kitchen or dark room with no natural light
2. The stone represents my foundation, years of experience. All I have acquired in the industry from bookbinder, account manager and operating my own Print Management company
3. The book represents my focus in design through typography mostly due to my lack of illustration skills (my illustration skills work best in conjunction with my verbal communication skills, honed through working with low vision and blind people for almost a decade)
4. Samples of past work while managing my own business. Some work I completed even though I did not like to finish or format (customer is always right... even when they are wrong!)
5. Creative tools- calligraphy tools & water colour paints
6. Apple TV packaging, reflecting that everything we do needs to be packaged well. This includes addressing a brief, conversations with stakeholders/ prospects and network opportunities through to grooming, clothing, manners and attentiveness
7. Transistor radio represents the use of one way communication or the art of listening
8. Phone earpiece to show that 2-way communication is important as well a feedback strategy is important and develops expectations and favourable outcomes
9. Light bulb represents the need for a good ideas and/or concepts, to be confident with yourself and your processes; informed inspiration will follow
10. Lastly, but not least I have included 3 penguins. Everyone needs a quirk or point of difference to enhance their Value Proposition (something that makes you standout from the rest).
Blog 1- Reflections of Who I am!
As a group the Tutorial group came up with the following list:
· Creative Thinking
· Ideas become reality
· Empathetic
· Balance between designer’s vision and client ‘needs’
· Adaptability
· Innovation
· Collaboration analytical flexibility
· Creativity
· Patience
· Persistence
· Imagination.
Personal Note:
Additional skills not mentioned above
- great communicator (a refined art form)
- adapt listener who can analyse the brief both verbally & non verbally
- (the client does not always know what they want, let alone need)
- adapt speaker
- (talk with confident, while comes from knowledge to guide the client
towards their goal/outcome)
- facilitator (based on knowledge and flexibility in thinking the process
through)
Sometimes you will have to design failures because… the client pays you to do so.
Who am I, as a designer?
Currently I am a budding designer who has worked in the industry, primarily is print production for over 20 years. Therefore my background is based on production processes and teamwork to achieve client expectations.
Having worked with a quite diverse client base from school magazine team through to public an private marketing campaigners. Working in the printing business there is a recurring process that printers manage as best they can against the poor planning by the people (creative and otherwise) in the project. There always seems to be time to undertake a REPRINT rather than to get it right the first time.
On these occasions the process has broken down due to poor communications and understanding of the actual requirements of final product and it’s desired expectations.
As a student of design I preach this as one foundation of learning and something every project needs to consider.
Strengths:
I can see the process, I see my role as a facilitator/curator to the process. It’s about a win/win and that appeals to my sense of fair play.
Knowledge of print media and designer/studio practices
Weakness:
I know what I like. I can talk the design talk, but currently I can not walk the design walk. That is why I am here.
Personal Logo creation
I am using as my avatar a typographical logo representation primarily due to my (currently) poor illustration skills. Therefore Typography is a fine basis for a foundation in self exploration. As I have a tendency to prefer san serif fonts over serif fonts I do like OCR A STD. It has a modern utilitarian appearance.
Initial thought on logo components
One of the minor flaws of this typeface, in my opinion is the letter ‘M’ due to it’s lack of curved peaks. Subsequently, I improvised the use of 2 ‘J’’s to create a consistent style. The letters are the first letters from my full name. I then included the infinity symbol to represent an open ended opportunity. The use of colours was limitedly considered other than RED being the central letter and therefore the focus of the logo, being the centre which draws the eye to the yellow infinity symbol which you wouldn’t notice as soon otherwise. The Purple and Green are two of my favourite colours and I placed the darker colour on top to drag the eye down to the red and yellow components.
The balance works from left to right and a triangle shape points towards the infinity symbol. As a cartoon super hero once said “Infinity and Beyond!”