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Triple Your Sales by Writing the Copy First

4 times out of 5, the answer is a resounding YES. Maybe you’ve heard this advice before. Maybe it sounded crazier than clown college to you. But… it works. It doesn’t matter if you’re creating a lead magnet, a paid product, a video to share with your list or whatever. When you create the sales copy first, you think bigger. You get more creative. You find solutions you didn’t know you had. You’re…

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Why You Can Break ‘Unbreakable’ Rules

I just read an article over at HubSpot that touts the ‘10/20/30 Rule of PowerPoint’ as created by Guy Kawasaki. I want to state up front that I have nothing against Guy. I’ve read his books and he gives great advice on many topics. But I suspect that one day Guy needed something to write about and was fresh out of ideas. That’s when he decided to share his own 10/20/30 rule of PowerPoint with…

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Using Emojis to 🚀 Boost Your Marketing

Emojis aren’t just for friends; they’re also dynamite at capturing your customers’ attention, increasing user engagement and even helping to close sales. The funny thing is that most businesses think emojis are best left to 16-year old girls: “We want to maintain a professional appearance to our customers which is why we will never use emojis in any of our communications,” said the out-of-touch…

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The T-Spring Method of Guaranteed Profits

This isn’t about selling t-shirts, but rather the lesson we can learn from t-shirt sellers that will put money in our pocket before we even create the product. When you sell shirts on T-Spring, you’re not committed to investing any money until you have the orders in hand. Let’s say your goal is to sell 50 t-shirts at $15 apiece. You advertise on social media and buyers commit to purchasing the…

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Want a 5-Figure Per Month SIDE Business?

I’ve seen three different marketers doing a variation of this business, all with the same result – they earn a bare minimum of $5,000/month and usually 2 to 3 times that much. Two of them are completely unknown marketers who are quietly doing this in their spare time. The third marketer is a fairly big name, and odds are you’ve heard of him. He doesn’t do any of this work himself. He simply…

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Make Money from Other People’s Content

I want to be clear right up front – there is NO stealing required to do this. In fact, professionals have been doing this exact same thing forever, or at least since people have been creating stories, content and so forth. I’ll give you some movie examples: Bridget Jones Diary (2001) is really a modern version of Jane Austen’s Pride and Prejudice. Clueless (1995) is based on Jane Austen’s…

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This Mind-Flip Makes it Impossible to Fail

Setting aside every self-help book out there, I’d like to propose the theory that there is ONE thing you need to be successful, and that you are already in possession of this thing. You just don’t know it yet. Ten years ago two marketers started their online journey. They both endured similar pitfalls and setbacks. One went on to make millions. The other one failed miserably and works a 9 to 5…

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Case Study: $4,200 a Month Part-Time with No Specialized Knowledge and No Product

This is a part time business that quite literally requires no specialized knowledge, and you don’t even need a product. One thing you do need is just enough people skills to build rapport over the phone, Skype, Zoom or whatever mode of communication you choose. I know a guy who is doing this part time and based on my own math he seems to be making about $4,200 a month doing this 2 hours a day.…

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$3,500 a Month from Newsletter Curation

Have I told you lately how much I LOVE recurring income? Here’s a case study about a guy who has not one, but FOUR different newsletters that he puts out twice per month. These are super simple newsletters that contain all the latest stuff he’s found on the internet about the topics. How in the world does he find all the latest news, articles, blog posts, stories, video clips, photos and so…

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The 20-Minute, 71% Conversion Rate Site

Imagine a squeeze page that takes you 20 minutes to put together, including the lead magnet. Imagine this page converts at something close to 71%. And now imagine you can buy unlimited traffic to your squeeze page because the paid traffic pays for itself. How many new subscribers would you like today? This week? This year? The key to a high converting squeeze page is to offer something so…

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Use Extreme Caution with Adjectives

An email subject line in my inbox caught my attention because it included the phrase, “Breathtaking-Templates”. Only it was written like this… “These B R E A T H T A K I N G – T E M P L A T E S blah blah blah”. I can’t tell you the rest of the subject line because they had me at breathtaking-templates and that’s all I needed to know. Because they chose the term ‘breathtaking’ and wrote it in…

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Turn a 20-Minute Phone Call into $10,000

If you have an interest in selling high ticket coaching, I urge you to spy on other marketers to see how they do it. Oftentimes it starts with a web page or an email message asking you to respond for more details. You fill out your name and maybe answer some questions that make it seem like you have to qualify. In some cases you do have to qualify because the person wants to only work with a…

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30 Minutes to Micro-Membership Income

With an online business, you can give yourself a raise regularly. In fact, you could add an easy micro-recurring membership to your income in about 30 minutes, start to finish. This assumes you already have some sort of product you’re selling as well as the ability to do a ‘bump’ upsell on the order form or create an upsell page. A bump upsell is where you add a product to your order page with a…

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Simple Business Model if You Like to Write

There’s a gal I know who never, ever promotes affiliate products to her list. She simply won’t do it. Instead, she only promotes her own products. Every day she writes and sends out a new email to her list. And for 3 to 5 days she’ll promote just one product. Then when she’s done promoting that one, she’ll move on to the next one for 3 to 5 days. She’s continually creating new products and she…

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How to Make Money NOT Selling Products

Okay, obviously you are selling products… but then again, you’re not. You’re selling something way more valuable. Let me explain… Think about it… You’ve never woken up wanting a 12-video course and neither have your customers. But plenty of people wake up wanting to finally solve their problem that day. They want a solution they can believe in. They want one that makes sense to them and isn’t…

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Masterminds: How to Add an Almost Instant 5-Figures to Your Business While Changing Lives (Including Your Own!)

Imagine a business that can make you 4, 5 or 6 figures per year, takes very little time to run and has the power to change your life in dramatic ways above and beyond the extra income. This is the crazy but true story of perhaps the best business model in the world: Running Mastermind Groups I’m going to assume you’re an online marketer. You’ve probably got a sales funnel or you’re building one.…

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Can Jokes Make Good Marketing Emails?

I know firsthand how difficult it can be to continually come up with new topics for your emails. The first 20 are easy. The next 30 aren’t too difficult. The next 50 take work. And once you’ve done a few hundred emails, you’re pretty sure you’re just writing the same things over and over again – most likely because you are. If you want to keep your emails fresh, interesting and even exciting for…

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