S K I M S

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Titles, Credits, Sound

Sound - non copyright music.

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For my location I was going for a plain, spacious, and minimal vibe. That looked like an industrial unit. I think this was the perfect location idea for my fashion film, as it is all about the minimal aesthetics. Alongside for my props used in my film, I just wanted a few chairs and a couple of benches for my models to sit and lay on.

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Here I’ve got some mood boards, on my how I want my models to look like. Models with different sizes and skin colours to show the diversity within my film and the brand itself, to really support the brand. Along side my hair and makeup mood board for the main model to illustrate that in going for a subtle makeup look, and not too harsh.  And for the hair I just wanted to go for a natural straight look. Also for the styling I wanted it to be the same as skims shape wear, all different colours. Nude, black and a variety more.

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Here I have included the concept of my fashion film, the call sheet and the budget sheet. The concept of my film is to find the perfect skims. As the concept of SKIMS is that it is designed for every body type, every skin type, and for everyone. Therefore I wanted my fashion film to illustrate, to stand what the brand stands for. Including several models of several skin types to illustrate that there is the perfect SKIMS for anybody.  

I have also included my call sheet which shows all of the details needed for my film shoot. Alongside including my film budget sheet, which induces how much I spent for the film shoot.

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Here’s my storyboard and mind map of what’s going to happen in my fashion film. 

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Here is my client profile, and my ideal customer would would be a female in her early/mid twenties, who is a social media influencer. Obsessed with styling, and promoting brand products. Who is also into high - end fashion with a hint of street style.

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My gap question is why isn’t there any UK influencers? UK influencers to grow the UK clientele.  Why isn’t there hardly any uk influencers to promote the brand and keep it going, to increase its base in the UK?

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i have now uploaded the brand positioning graphs to my treatment,  my SWOT analysis, and my PEST.

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Following on I then added my favourite moving image from skims. Carrying on by skims social media platforms. Including sceenshots all of skims’ social profiles to show that they are on all social media. And are consist with their content, and always engaging with their followers with their instagram stories. 

Then following on with influencers mainly celebrities like the kardashian sisters advertise and promote the brand. 

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For the first part of my treatment I included the summary of my treatment which has 397 words. It explains abit about the brand and my fashion film. Then i have carried on with the brand concept and expression. Talking about the brand ethics, and the colour throughout the brand.

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 POST PRODUCTION - 

For my post production,  I used Premiere Pro as my editing software. I got the hang of this really quickly and I loved editing every single second of my fashion film.  

I used different types of editing techniques for my fashion film. The first screenshot is of a part of my film which I horizontally flipped, I love this as it adds a great effect by making it look different. I also slowed the duration of some video clips, as I thought it gave a better effect.

Alongside including the skims logo at the start of the video, which I do believe this added a full skims vibe to my film.

For my credits I kept it very simple according to my style of the film, carried on with the white colour font. 

For my title I included the skims logo at the start of the video, which I do believe this added a full skims vibe to my film. I also added the name of my film which is ‘The Shopper’. 

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SKIMS - BEHIND THE SCENES OF THE SHOPPER 

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FASHION FILM

For my fashion film I wanted it to be called ‘The Shopper’, as the main model is shopping and searching for her prfect skims shapewear. This gave me ther perfect idea to name it The Shopper.

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FASHION FILM

FASHION FILM HAS BEEN FILMED!!!

I am also going to be editing my behind the scenes first, alongside my study buddys, so this will allow me to have more time on my fashion film. 

My study buddy is cameron and ismahan, however i wasnt able to go to ismahans. So I edited my fashion film and camerons.

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FASHION FILM PREP

So my location is set in the University for the Creative Arts, in the project space area. As this is the perfect area for my shooting location. The spacious, clear, and white area, perfectly how I pictured and wanted it to be like. Shoot time 3PM - 12/12/2019.

I have all my models ready, all scouted by myself within the university aswell. For the styling, i have ordered all of the clothes for it to be here ontime for my film. 

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Here is my shoot call sheet! as we are close to the shoot date, i have prepared all the models all the clothings have been ordered and it is nearly shoot day soon!

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Heres my storyboard and mindmap for my film.

Apologies for the stickmen drawing!

- For the first shot  of my film I would like the main model to walk in to the store.

- Then for her to walk around the models

- then start looking and “shopping / browsing” 

- Then touching the products on  the modelsto figure out which one is the perfect skims

- After that she then puts on the skims outfit

- finally she styles it out at the end shot, so it proves that you can also style it up, and create a full outfit with it.