EM Content Creative

Helping small business owners deliver purposeful, consistent and polished content to their audiences.

[emcontentcreative]

Creating any old content just won’t cut it anymore!⁣ You need to understand your target audience and how to speak to them through your content.⁣ Ask yourself “what are their problems and how can I fix them”.⁣ To drive traffic, your content needs to be:⁣ 💥 In-depth, thorough and well written 💥 User-friendly and shareable 💥 Relevant to the user’s search intent 💥 Solves a problem 💥 Optimised for a high-volume keyword⁣ My new blog post all about on-site vs off-site SEO is OUT NOW!!! ⁣ ⁣ Are you struggling to speak to your audience through your content? Leave a comment below 👇⁣ #femaleentrepreneurlife #smallbizmarketing #womenwithaplan #marketingcommunications #savvybusinesswomen #marketinghelp #contentcreatie #growyoursocial #freedompreneur #growyoursocial #coachforcoaches #wearethecreativeeconomy #calledtobeacreative #socialmediaoptimization #contentplanning #freedompreneur #businessblogger #writerforhire #copywriterlife #seoexperts (at Dublin, Ireland) https://www.instagram.com/p/CFb9h3kAVC1/?igshid=j88i9x5pfpdi

[emcontentcreative]

📣We have to start with being our own cheerleader!📣 ⁣ ⁣ At the beginning, it can feel like we're talking to a wall. It can suck... ⁣ ⁣ We have to be the ones to confidently sing our own praises.⁣ ⁣ After all, we cannot expect others to trust in us, if we don't have full faith in ourselves. ⁣ ⁣ Here are TEN Promotional Content Ideas! ⁣ ⁣ 💫 Talk about client transformations ⁣ 💫 Boast testimonials ⁣ 💫 Show social proof💫 Share results ⁣ 💫 Explain your services💫 Create a special offer to generate interest ⁣ 💫 Create a freebie showcasing your knowledge ⁣ 💫 Share a portfolio excerpt ⁣ 💫 Take over someone elses stories for the day ⁣ 💫 Be a guestspeaker in a group full of your ideal clients ⁣ ⁣ ⁣ Do you struggle to be your own cheerleader? ⁣ ⁣ ⁣ #savvybusinesswomen #womenwithaplan #growyourbiz #contentmarketingtrends #proofreader #blogwriter #freedompreneur #businessblogger #contentmarketingtrends #contenteditor #socialmediaconsulting #socialmediaoptimization #onlinevisibility #marketingcommunications #socialmediaoptimization #contentplanning #websitecontent #marketinghelp #strategicmarketing #contenteditor https://www.instagram.com/p/CEbtw_FFtkA/?igshid=vejylajtzqg8

[emcontentcreative]

"Is that what I really sound like?!!?" Cue existential crisis... ⁣ ⁣ Ughh! I remember my first story EVER. I actually watched it again recently and I just wanted to give the girl through the screen a hug.. ⁣ ⁣ I was NOT confident, completely unsure as to what I was saying and praying it would be over soon. ⁣ ⁣ It's important to get over that initial fear. ⁣ ⁣ People buy from people, first and foremost. There are plenty of others out there that offer the same services as you.⁣ But only ONE you. Let your audience in a little, so they can get to know you. ⁣ ⁣ 💫Here are TEN content ideas for PERSONAL POSTS 💫⁣ ⁣ 1) Reintroduce yourself ⁣ 2) BTS 3) Share a setback or failure ⁣ 4) Share a win! 5) Tell people your story (road to entrepreneurship) 6) Ask for advice/ opinions about something personal ⁣ 7) Talk about things you enjoy 8) Talk about your WHY ⁣ 9) Day in the life post ⁣ 10) Share tips on how to start out (from your own experience) ⁣ ⁣ ⁣ 😳Ask me ANYTHING about myself! 😱⁣ ⁣ ⁣ ⁣ ⁣ ⁣ ⁣ ⁣ #contentstrategist #copywritingcoach #blogwriter #instacontentmarketing #solopreneurs #socialmediaplanning #contentwritingservices #writingservices #onlinevisibility #socialmediaplanning #copywriterslife #writingservices #copywritingcoach #contentmanagement #laptopliving #contentmarketer #contentmarketingstrategy #writerforhire #businesswriting #marketingcommunications (at Europe) https://www.instagram.com/p/CEZrxahnZJ0/?igshid=10pscx5we3p9m

[emcontentcreative]

🎵Now can I please have the attention of the class.⁣ Today's assignment... ahem... kick some ass! 🎵- Jack Black ⁣ ⁣ I've seen School of Rock a thousand times and never get sick of it! ⁣ ⁣ Let's talk Education! One of our jobs as online business owners is to educate our audiences. This can do a couple of things: ⁣ ⁣ 1) show our ideal clients that we are an authority and know what the heck we are talking about ⁣ 2) give them a taste of what you can do for them if they were to hire you⁣ ⁣ Here are TEN examples of educational posts that you can create today: ⁣ ⁣ ✏How-to Tutorials ⁣ ✏Post a Case Study ⁣ ✏Q&As ⁣ ✏Demos ✏What NOT to do ✏Guides ✏Infographics ⁣ ✏Industry news ✏Webinars ✏FAQ's ⁣ ⁣ ⁣ Have you tried any of the above list? Which ones?! Let me know below⁣ ⁣ ⁣ ⁣ #socialmediaoptimization #websitecontent #businesswriting #marketingcommunications #contentmarketer #onlinevisibility #contentcreatie #proofreader #wearethecreativeeconomy #contentdesigner #contentplanning #seoexperts #contentmanager #copywriterlife #seoexperts #calledtobeacreative #copywritingservices #writerforhire #instacontentmarketing #solopreneurs (at Ireland (country)) https://www.instagram.com/p/CEWz4CXAYbj/?igshid=1jb4a0uovy37v

[emcontentcreative]

😩Are you hitting your head against the wall? 😩 ⁣ ⁣ Don't be too hard on yourself. Being creative 24/7 isn't achievable for anyone. ⁣ ⁣ I didn't know them but I would put money on it that Beethoven, Picasso and Shakespear has a few "off" days or weeks. ⁣ ⁣ Content marketing and content consistency are hard AF. Instead of beating yourself up about it, have a strategy in place which will help fill in the gaps of weeks where you aren't feeling inspired. ⁣ ⁣ Content pillars can really help when trying to think of new material to post. Some of my go-to themes for content are: ⁣ ⁣ 💫Inspirational Posts ⁣ 💫Personal Posts ⁣ 💫Educational Posts ⁣ 💫Promotional Posts ⁣ 💫Entertainment/Fun Posts ⁣ ⁣ Each day for the rest of the week, I will be giving you TEN examples of each content pillar to help you.⁣ BONUS TIP!: Tailwind has a great feature which helps you map out your content including prompts.⁣ ⁣ #websitecontent #contentdesigner #contenteditor #calledtobeacreative #freedompreneur #brandingcoach #onlinevisibility #smallandmightybusiness #freedompreneur #smallbizmarketing #copywritingservices #blogwriter #copywriterslife #savvybusinesswomen #femaleentrepreneurlife #contentcreatie #copywritingcoach #marketinghelp #onlinevisibility #fempreneurs https://www.instagram.com/p/CETpb9WHa9C/?igshid=1fe6etnbw3vub

[emcontentcreative]

"We're all individuals" 🙋 "I'm not" ⁣ ⁣ That line used to always crack me up in The Life of Brian (any Monty Python fans?) ⁣ ⁣ It came into my head this morning when thinking about how our audiences all consume content differently. ⁣ ⁣ We are, in fact, all individuals...⁣ Some of us prefer to read over listening and vice versa. ⁣ ⁣ In order to extend our reach and ensure we're accomodating ALL consumers, we must diversify our content! ⁣ ⁣ Here are two ways that you can repurpose your blog posts to not only save time and energy, but also expand your reach. ⁣ ⁣ 💫Take the blog post, read through it and start jotting down the most important and valuable points. Then use them as your notes for 𝗺𝗶𝗻𝗶-𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴𝘀/ 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 ⁣ ⁣ 💫 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 evergreen content into a FREEBIE or paid e-Book⁣ ⁣ To find out more about how to repurpose content, check out my blog! ⁣ ⁣ www.emcontentcreative.com/blog/ ⁣ ⁣ ⁣ 𝗙𝘂𝗻 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗙𝗿𝗶𝗱𝗮𝘆! What's your favourite movie quote?! Don't say the movie! Let us guess :) ⁣ ⁣ ⁣ ⁣ #contentmanagement #seoexperts #collectivehub #smallbizmarketing #contentmarketingstrategy #contentmarketing101 #blogwriter #freedompreneur #contentcreatie #copywriterlife #writerforhire #copyeditor #fempreneurs #copywritingcoach #instacontentmarketing #proofreader #websitecontent #contenteditor #contentcreatie #contentmarketingtrends #contentmanager #smallandmightybusiness #strategicmarketing #wearethecreativeeconomy #copywritingcoach #solopreneurs #socialmediaconsulting #marketingcommunications #contentmarketing101 (at Ireland (country)) https://www.instagram.com/p/CEJsOWcjNlf/?igshid=1vyp60yb72bai

[emcontentcreative]

Are you as frustrated by creating content as my dog is by me hugging her? 🐶😫😫⁣ I totally get it. If you're struggling to produce new and creative content, day in and day out, don't stress. ⁣ ⁣ Here are two ways that we can get the most out of our content. ⁣ ⁣ 1) Take an old blog post or article and turn it into a week's worth of IG and FB posts. Using the best points from the blog and repurposing will not only save you time but will also increase your reach and drive traffic from your social media to your website.⁣ 2) Don't have a blog because you think you don't have time? Why not use your social media captions as topics for blog posts? Blogs don't have to be thousands of words long. Approx 600 words + is optimal for SEO.⁣ ⁣ Content doesn't need to be stressful but it can be if we don't have a good strategy. I have tonnes of really useful info on my blog which includes diffferent ways you can start repurposing content TODAY. ⁣ ⁣ www.emcontentcreative.com/blog/ ⁣ ⁣ Who here has a blog? 🙋Let me know below! ⁣ ⁣ #onlinevisibility #seoexperts #calledtobeacreative #contentmarketingstrategy #writingservices #freedompreneur #laptopliving #writerforhire #contentplanning #proofreader #copyeditor #contentmarketer #solopreneurs #marketingcommunications #websitecontent #laptopliving #contentstrategist #contentmanagement #smallandmightybusiness #copywritingservices #proofreader #businesswriting #marketingcommunications #contentdesigner #collectivehub #wearethecreativeeconomy #contentmarketingtrends #onlinevisibility #copywritingservices https://www.instagram.com/p/CEBlSiPAc-1/?igshid=eu2lrln653tr

[emcontentcreative]

Entrepreneurship is a MARATHON 🏃‍♀️ ⁣ ⁣ Avoiding burnout and overwhelm are going to be an important part of your journey. Working smarter is a skill worth learning if you are in it for the long run. ⁣ ⁣ Outsourcing is a great way that you can free up precious time to focus on other important aspects of your business. ⁣ ⁣ Are you not ready to pass the content marketing baton to someone? (check out my blog post as to why you may be holding yourself back).⁣ ⁣ Another way that you can work smarter and not harder is to REPURPOSE! As the quote says, we don't have to produce new content day in and day out.⁣ All this week, I'll be chatting about different ways that you can repurpose old content to make your life a little bit easier. ⁣ ⁣ If you can't wait that long, head over to my blog for loads of repurposing ideas! (Link in bio) ⁣ ⁣ Hand's up who repurposes content? 🙋⁣ ⁣ ⁣ #collectivehub #marketinghelp #copywriterslife #calledtobeacreative #contentmarketer #savvybusinesswomen #contentmarketing101 #contentmanagement #womenwithaplan #contentmanager #websitecontent #writerforhire #copywriterlife #seoexperts #instacontentmarketing #laptopliving #contenteditor #marketingcommunications #calledtobeacreative #instacontentmarketing #freedompreneur #solopreneurs #smallbizmarketing #contentwritingservices #contentdesigner #socialmediaoptimization #contentstrategist #proofreader #contentplanning https://www.instagram.com/p/CD_QfWHAM1s/?igshid=zfgm9989h36r

[emcontentcreative]

I SPOIL YOU.😏⁣ I've been sharing this week 9 ways to improve your website copy. Today I'm coming at you with not one, not two but THREE.⁣ These changes and improvements will hopefully contribute to converting visitors to your site into paying clients! Here you go: ⁣ ⁣ ⁣ 👉 Authenticity: when I first started my business I struggled with being myself. I thought I had to be someone else or at least a different version of myself. I had to snap out of it. Writing content when we are not being true to who we are is not going to resonate with anyone as it's complete BS. Be you. Your audience is going to be attracted to your authenticity. ⁣ ⁣ 👉Calls to action: ensure that there are calls to action on each page. Give the visitor of your website instructions about what they can do next. This could be with links to other pages of your website, a book a call button or an opt-in. ⁣ ⁣ 👉Polished and Perfect: don't let spelling and grammar let you down. If you aren't confident with this, you can 1) Use Grammarly: but let your human eyes be the judge and have the say. Grammarly can get it wrong 2) hire someone to be your editing fairy. This will give you peace of mind that all your content is ready to go. ⁣ ⁣ My 9 Ways to Improve Website Copy is out now on my blog ( link in bio) ⁣ ⁣ ⁣ ⁣ #contenteditor #seoexperts #womenwithaplan #wearethecreativeeconomy #businessblogger #copyeditor #solopreneurs #freedompreneur #contentmanagement #contentmanager #strategicmarketing #writingservices #smallbizmarketing #marketingcommunications #smallandmightybusiness #writerforhire #copywritingservices #fempreneurs #collectivehub #blogwriter #businesswriting #contentcreatie #contentmarketing101 #socialmediaplanning #proofreader #contentstrategist #proofreader #onlinevisibility #copywriterlife https://www.instagram.com/p/CCsyucBgNsA/?igshid=13w3nybw0eeqg

[emcontentcreative]

If you thought only humans view your website, you're wrong. Google is all over it....⁣ ⁣ Google wants to know, as quickly as possible, what your page is about and how relevant it is to searchers.⁣ ⁣ I'm going to give you two tips on how to ensure that Google understands your site better. After all, our content must be purposeful or what's the point? ⁣ ⁣ 👉 WORD COUNT: there are many different suggestions on what the optimal word count is for each page of your site. My advice would be that each page is MIN 300 but around 600 should be ok. Having less than 300 words per page can bring down your SEO score. ⁣ ⁣ 👉 KEYWORD PLACEMENT: make sure that you include your keywords as early as possible. Ideally in the headings and first 100 words.⁣ ⁣ Making these content improvements to your site will ensure you're giving Ms G (our girl Google) the best chance to find and rate us. ⁣ ⁣ My Top Ten Ways to Improve Your Website Copy blog is out now! Go to the link in my bio x⁣ Have you checked the word count of your webpages recently? ⁣ ⁣ ⁣ #contenteditor #seoexperts #womenwithaplan #wearethecreativeeconomy #businessblogger #copyeditor #solopreneurs #freedompreneur #contentmanagement #contentmanager #strategicmarketing #writingservices #smallbizmarketing #marketingcommunications #smallandmightybusiness #writerforhire #copywritingservices #fempreneurs #collectivehub #blogwriter #businesswriting #contentcreatie #contentmarketing101 #socialmediaplanning #proofreader #contentstrategist #proofreader #onlinevisibility #copywriterlife https://www.instagram.com/p/CCqGJoFgcqO/?igshid=nidn1xthphp9

[emcontentcreative]

Are you a skimmer? ⚡👀 I think we are all guilty of it! We want to make our content as easy to consume as possible. We don't want to make it hard work for a visitor of our website to find out what we do and how we can help them. Here are two tips which will improve the readability of your website, therefore helping your website content to convert! 👉HIGHLIGHT WHAT'S IMPORTANT: we need to assume that there are skimmers in our audience! We all do it. Ensure the most important info stands out. You can do this by changing the 𝘁𝗲𝘅𝘁 𝘀𝗶𝘇𝗲 𝗮𝗻𝗱 𝗯𝘆 𝘂𝘀𝗶𝗻𝗴 𝗯𝗼𝗹𝗱 👉IMPROVE LAYOUT: another way to improve the readability of your site is by making improvements to the layout. Make your site easier to read by shortening paragraphs and use purposeful and eye-catching headings. Tomorrow I'll be dropping two more tips on how to improve your website copy! A full list of my top NINE tips to improve your copy will be out tomorrow in my new blog! Is your website "skimmer friendly"?! 😆 😜 #contenteditor #laptopliving #contentmanager #contentmarketingtrends #businessblogger #collectivehub #savvybusinesswomen #businessblogger #contenteditor #coachforcoaches #copywritingservices #socialmediaconsulting #contentmarketingtrends #proofreader #copywritingcoach #contentplanning #strategicmarketing #copyeditor #calledtobeacreative #savvybusinesswomen #contentmarketingstrategy #collectivehub #contentmanagement #freelancewriter #marketingcommunications #websitecontent #contentmarketer #smallbizmarketing #wearethecreativeeconomy https://www.instagram.com/p/CCoNmRPjZQr/?igshid=gdnmhjps6bmz

[emcontentcreative]

Is it enough to have a beautiful looking website? 🤔⁣ Although the esthetic of your site is important, if your copy isn't on point then it isn't going to serve its purpose. ⁣ ⁣ This week, I'm going to be giving TEN tips on how to improve your website copy. ⁣ ⁣ Let's start off with two!⁣ ⁣ 👉NEVER ASSUME: It is important that we treat every new viewer or audience member as someone who has NO idea what you do and what your business is. DON'T assume they'll know what you are talking about.⁣ 👉IDEAL CLIENT IN MIND: Always ensure that you have your ideal client or target audience in mind when producing any content for your site. This includes not only WHAT the content is but also the way that it is conveyed. (formal, friendly etc) ⁣ ⁣ Stay tuned for more tips all this week! I'll be coming out with a new blog post for the full ten tips on Wednesday! ⁣ ⁣ What do you struggle with when writing website content? ⁣ ⁣ #websitecontent #coachforcoaches #businesswriting #contentstrategist #instacontentmarketing #copyeditor #instacontentmarketing #wearethecreativeeconomy #growyoursocial #seoexperts #freedompreneur #calledtobeacreative #onlinevisibility #smallbizmarketing #growyourbiz #contenteditor #contenteditor #writerforhire #womenwithaplan #contentmarketer #brandingcoach #marketingcommunications #marketinghelp #copywriterslife #copywriterlife #fempreneurs #coachforcoaches #seoexperts #proofreader (at Dublin, Ireland) https://www.instagram.com/p/CClInUggSZD/?igshid=c58aje9zthe

[emcontentcreative]

⏰CONTENT INSPO ALERT 👀⁣ Here are some of the most doable FREEBIES that any online business owner can create today. ⁣ ⁣ What is a FREEBIE and WHY should I have one? Check out my post from earlier today to find out!⁣ ⁣ Any questions on how to create a freebie? Ask below! ⁣ ⁣ Don't forget that I offer editing services which can be used for ANYTHING including perfecting your awesome free offering. ⁣ ⁣ ⁣ https://www.instagram.com/p/CDOvTooAP5Q/?igshid=h8ik0cwodoeq

[emcontentcreative]

Did this hit a nerve? 😳⁣ I saw this quote in my first month in business and it scared the hell out of me, mainly because I knew there was a hint of truth in it. ⁣ Having worked with other business owners (and having some biz besties), I KNOW the common fears and refrains of outsourcing. I wanted to share what I think the reason behind these fears are and why you need to get over it. 𝐋𝐎𝐒𝐈𝐍𝐆 𝐂𝐎𝐍𝐓𝐑𝐎𝐋 🙉 Most of us at the beginning did EVERYTHING in our business. We were our own copywriter, accountant, marketer, administrator, salesperson and even shrink (lol jk help). ⁣ We are DAMN proud of our abilities in learning new skills and doing it solo. It can be so difficult to step away from the temporary feeling of success. ⁣ You look and feel busy but are you really doing the things you should be? ⁣ Are you making excuses as to why YOU need to be doing ALL the things? ⁣ ⁣ Outsourcing is VITAL to grow ⁣ ⁣ My blog: Reasons "Why you Haven't Outsourced YET" is out Friday!⁣ ⁣ What are you afraid of when it comes to outsourcing?⁣ ⁣ ⁣ (at Dublin, Ireland) https://www.instagram.com/p/CDgS2riAJwE/?igshid=18n52q1qs2d05

[emcontentcreative]

Worried that not having a blog is having an impact on your reach? 😨😨⁣ You know I'll convince you to have a blog ALL day long... ⁣ ⁣ But I know that for some business owners, especially at the start, may not be in the headspace to take it on/ outsource it. ⁣ ⁣ I wanted to take you through some steps that will help PROVE to your ideal clients that you understand them ( Part 2) ⁣ ⁣ 💚 Step One: Block out time to plan content 💚 Step Two: Hone in on your ideal client's pain points and things that they need to understand before they can work with you. Write you social media captions based on that. ⁣ 💚 Step Three: Schedule on Tailwind or another scheduling tool ⁣ 💚 Step Four: Pat yourself on the back⁣ Does your work stop there? HELL NO⁣ To give yourself the best chances of reaching your ideal client you need to understand that not all people consume content in the same way. Having content prepared in advance will let you⁣ ✏use the captions as scripts for IG stories, TV and Live ⁣ ✏use as a Youtube script ⁣ ✏turn the content into an infographic and MORE!⁣ Be HONEST, do you plan your content? ⁣ ⁣

[emcontentcreative]

🥂Here's to getting s**t done! ⁣ ⁣ Where are all my hardworking biz owners?! I raise a glass ( mug) to you. I know you're working your ass off doing a million things every day to get where you want to go. ⁣ ⁣ I'm here to help! ⁣ ⁣ All my services are STILL on special offer but only until the end of Thursday! If you contact me before Friday morning (GMT), all prices will be honoured. ⁣ ⁣ Here are all the ways I can help with content WHILST giving you back time to focus on what you do best: ⁣ ⁣ 😘 Blog Writing ⁣ 😘 Social Media content ⁣ 😘 Editing ⁣ 😘 Content strategy/ intensives ⁣ 😘 SEO research/ finding your ideal client ⁣ 😘 Website audits and re-writes ⁣ 😘 shoulder to cry on ⁣ ⁣ Check out my website for full details! ⁣ www.emcontentcreative.com / link in bio ⁣ ⁣ Are you on the fence with outsourcing? DM me so we can chat xx⁣ (or check out⁣ ⁣ ⁣ ⁣ https://www.instagram.com/p/CDysrl0HlzC/?igshid=1bn40f11bhnmu

[emcontentcreative]

As business owners we can feel in fight or flight mode. We need to take a step back and evaluate our day to find out if we are using it effectively, to avoid burnout

EM Content Creative