祝日 / Permanent Vacation
if i look back, i am lost
Kaledo Art
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hello vonnie
Three Goblin Art
Origami Around
Claire Keane
KIROKAZE
AnasAbdin
One Nice Bug Per Day
dirt enthusiast
I'd rather be in outer space 🛸
Love Begins
2025 on Tumblr: Trends That Defined the Year
PUT YOUR BEARD IN MY MOUTH
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todays bird
noise dept.
Stranger Things
seen from Iraq
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seen from Sweden
seen from Belgium
seen from Türkiye
seen from Switzerland
seen from Malaysia
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@emkell10-blog
My final Klout score is 48.13. It was 10 when I began this course, hit a high score of 57.65, and then dropped to 48.13. It obviously increased with the help of this course, and tweeting regularly. Unfortunately, due to an illness in the family, I have not been able to post much lately. Thus, my Klout score decreased.
New followers
I have 19 new followers since the beginning of the course. The category I follow the most is Entertainment.
Most engagements
This Tweet has the most engagements. With 283 impressions and 31 engagements. I believe it is because Trump is always a trending topic. It spoke to people who might be afraid of the world wide tensions, and it spoke to people who didn’t want to do their homework.
Lowest response.
This Tweet received little to no response. While it is a cute picture, it has very little meaning to people beyond myself. This tweet also lacked incentive for dialogue. It did not pose a question or provide people with information.
Most Re-Tweets
These two tweets both received the most re-tweets and were tied at 1. I believe they were re-tweeted because they are humorous. Both tweets also played to a target audience. Film lovers, and people who pay attention to our President’s decisions.
I love that you picked Domino’s! I have definitely noticed that they have upped their marketing game and have started to come out strong on social media. Much more so than other pizza companies!
The Fallon Effect
@necsocialmedia
The Tonight Show has been televised since 1954. The American broadcast is filmed at 30 Rockefeller Center in New York City. The Tonight Show has had six official hosts. Listed in order; beginning with Steve Allen, Jack Paar, Johnny Carson, Jay Leno, Conan O’Brien, and presently Jimmy Fallon. The show is currently announced as The Tonight Show starring Jimmy Fallon. For a brief time The Tonight Show tried news based approach, but eventually returned to a talk show format with comedic stylings. {https://en.wikipedia.org/wiki/The_Tonight_Show}
The Tonight Show, a part of the media industry, has in the past relied on commercial advertisements, celebrity (star) power, and political comedy to boost their ratings. The program touches on a wide range of topics, from celebrity stories to current events and political news. The Tonight Show hosts many different guests based on popular topics such as the presidential election or the newest Hollywood blockbuster. The Tonight Show also has a musical guest that performs live each week. The Tonight Show’s producers strike the perfect balance between popular mainstream bands, and up and coming artists.
Historically, social media has played zero part in the promotion of The Tonight Show. In hiring Jimmy Fallon the show brought a younger, fresher perspective to a program that was beginning to become outdated and mostly popular amongst the older demographic. Hiring the neoteric Jimmy Fallon was a brilliant choice. Jimmy Fallon is young, up to speed with social media, and yet still a familiar face due to his successful career on Saturday Night Live. In the developed world social media has become the prevailing marketing medium. Social media use is critical to reach consumers all over the world, in every age range, and any economic class. Utilizing social media has quite literally become a requirement for successful marketing.
With Jimmy Fallon hosting the show, the style and technique with which the show interacts with its fans has changed drastically. Prior to the new format, The Tonight Show relied on television commercials, articles in newspapers and magazines, and word of mouth to attract fans. The Tonight show now takes advantage of several social media platforms including Facebook, Twitter, Instagram, Tumblr, and Snapchat. The objective is to reach as many people as possible, make them laugh, and hook them on the show. Twitter seems to be the most used of the platforms. Part of The Tonight Show’s strategy is not just to post clips and GIFs, but to have fans and followers actively participate in the show. A particular fan favorite is The Tonight Show “Hashtags” segment, which can be found here: http://fallontonight.tumblr.com/post/77206559518/tonight-show-hashtag-time-tweet-us-your-best
Or here:
https://twitter.com/FallonTonight?lang=en
Or even here:
https://www.facebook.com/FallonTonight/
The Tonight Show uses the most basic form of social commerce strategy; share tools. The incentive that The Tonight Show uses is the chance to have your tweet, letter, or suggestion read on live television. This incentive feeds into our desire as a society to be popular and noticed. Most of The Tonight Show followers are actively pursuing their “fifteen minutes of fame”. The Tonight Show also utilizes recommendation indicators. Host Jimmy Fallon will often reveal the amount of likes he has received and the positive news that his Hashtag segment was trending worldwide, and how long it took to become a worldwide trending topic. Jimmy Fallon’s enthusiasm and promotion of these numbers are a positive reinforcement to his viewers that he appreciates them and that they are personally involved in his show.
The increase in ratings, viewers, and revenue from host Jay Leno to host Jimmy Fallon shows the immense power of social media marketing.
“During the last year with Leno as host, The Tonight Show cost about $1.7 million a week to produce. With 45 weeks of annual production, that amounted to about $76.5 million, excluding the salaries for Leno and the show's top producers. In that same period, the show had been generating an estimated $30–$40 million a year in profit." {Block, Alex Ben. "Tonight Shows' NYC Move To Save NBC $20 Million in Tax Credits". The Hollywood Reporter}.
During Jay Leno’s career, The Tonight Show held an average rating of 5.7 million viewers nightly. {Hirschberg, Lynn. "Heeeeere's ... Conan". The New York Times Magazine}.
These numbers, in comparison with those of host Jimmy Fallon, prove The Tonight Show’s frenzied approach to utilize social media, mainly Twitter, as their prime marketing platform, has resulted in victory.
“Others in the late-night arena make ratings noise now and then, but no one has been able to match the consistency and dominance of Jimmy Fallon, who has completed two triumphant years as host of NBC’s “The Tonight Show.””{
http://variety.com/2016/tv/news/ratings-jimmy-fallon-two-years-nbc-tonight-show-host-1201702314/}
Having only hosted the show since 2014, The Tonight Show, Starring Jimmy Fallon is already matching and often exceeding the viewing numbers than that of his predecessor. {http://www.nbcuniversal.com/press-release/jimmy-fallon-seth-meyers-rule-late-night-ratings-week-oct-3-7-winning-every-key} However, these numbers can be misleading due to the ever growing number of fans who use platforms other than cable to view the show. Fans can watch clips and segments on Twitter, where Jimmy Fallon has amassed 45.8 million followers. {https://twitter.com/jimmyfallon} Facebook (12.2 million followers) and YouTube (13 million subscribers) award fans the same option. Entire episodes are available to watch at http://www.nbc.com/the-tonight-show, and Hulu.
As demonstrated, social media has played a key role in the success of The Tonight Show. The marketing strategy has worked so well that the internet has dubbed it “The Fallon Effect”, and many companies are studying it to improve their social media following.
The Kylie Jenner challenge was something that I always thought was weird. Not only did it look weird it looked painful as well. Girls and women would put themselves through this all to make themselves look better. When in truth in most cases in the videos that I have seen they look worse off. This was a wasted challenge to the masses. I don’t know who started it and why but why would you want lips like Kylie Jenner? The whole thing confuses me greatly.
Watching videos people would put their lips in some kind of container and suck out the air and allow their lips to remain in the container. After a certain amount of time they would remove the container or try and remove the container. A couple of the videos showed people getting their lips stuck and it was hilarious. But after they removed the container it would be revealed that now your lips were swollen. The lasting effects would vary from person to person. But truly in the end it looked painful.
This truly shows that under the correct situation people will do anything to try and get famous. Kylie Jenner is already famous and the so called challenge just brought more attention to her. It was not to raise awareness for a disease or a movement. All this did was bring more attention to someone that really does not need more attention sent in her direction. She is a celebrity and celebrities get attention all the time. Without regular people celebrities would not exist because average people are the driving force behind what most celebrities do.
I feel that she had a chance to make this into something great. She had the opportunity to take hold of this challenge and put a positive spin on it. She could of drawn attention to anything in the world that she may have felt that was wrong or an injustice in the world. But that did not happen. Instead it was just a challenge that made people in my opinion look stupid on the internet.
Oh my gosh! I remember this. I kept thinking how grateful I was that I have teenage boys instead of girls!
The Ebola Lather challenge was inspired by the ALS viral sensation known as the Ice Bucket challenge. Due to the enormous success for ALS many causes tried to come up with a similar campaign to raise money and awareness. Unfortunately, most of them did not catch on. The West African Ebola outbreak from 2013 to 2016 was the deadliest outbreak in history of this awful disease. The World Health Organization states that the number of reported cases reached almost 30,000 including nearly 12,000 deaths. A huge factor in the spread of Ebola was the lack of hygiene in the affected countries. Ebola is spread through contact with infected bodily fluids and can be slowed by the simple act of proper hand and body washing. Unfortunately the people of these countries lacked access to the most basic supplies. Hot water and soap.
The Ebola Lather Challenge sought to help tackle these issues. The premise of the challenge: Pour a bucket of warm soapy water over yourself and then hand out three bottles of hand sanitizer. Don’t pour a bucket of soapy water over your head and instead hand out nine bottles of hand sanitizer. In theory, trying to ride the coattails of the Ice Bucket Challenge is a great idea! However, the Lather Challenge lacked some key elements which prohibited it from going viral, or even making it known in the states. The challenge took place mostly on the Ivory Coast and is searchable on twitter using its French hashtag #MousserContreEbola. It is hard to say if the hashtag had been in English if it would have become viral in the states. I remember a lot of people wanting to do more to help, and being fearful that the outbreak would spread through the United States.
Let’s play with the idea that the hashtag was in English. There are still major differences in the two challenges. One being that Ice cold water is goofy and kind of fun, whilst warm soapy water can easily sting your eyes, and is a mess to clean up. It would involve an immediate floor washing and then a shower. I hate to say it, but people want easy. I can’t see Jimmy Fallon and the Roots from the Tonight Show dumping soapy water over their heads live, and then taking a shower break.
Next is the idea of sending hand sanitizer and bars of soap halfway around the world. Remember before when I said people want easy? Well what is easy about that? Go to the store, by the hand sanitizer, buy a box, head to UPS and pay God only knows how much in shipping, and then hope that it actually gets to someone in need. The ALS Ice Bucket challenge knew that people would click on a link and enter their credit card number.
Unfortunately we live in an instant gratification and fairly lazy society. People do genuinely want to help... but only when it isn’t too inconvenient for them. The Ebola Lather Challenge might have been a success if they had tweaked the challenge just a little. Unfortunately, it will go down as a failed experiment, but hopefully future worthy causes will learn something from it!
The online sales giant, Amazon.com, is known for its innovation, forward-thinking, and exceptional marketing. Amazon is constantly striving to better their company in order to provide the most comprehensive online market and the fastest delivery speed possible. With the inception of Amazon Prime, subscribers gained access to free two day shipping, free returns, and recently, thousands of free films, eBooks, and music. Amazon has taken to social media to promote their newest service, Prime Now. Available in select cities, Amazon can deliver your product to your doorstep, free of charge within two hours. This may be one of the best sales and marketing strategies in our time. In the fast paced consumer driven world that we live, quicker is better, and free shipping wins. With the addition of Prime Now, Amazon has seized the opportunity to market the service in conjunction with the Echo and its operating system Alexa. In a brilliant social media campaign Amazon is offering something better than the world at our fingertips, they are offering a voice command to order now, and get it now. Amazon Echo, Alexa, and Prime-Now offer a purchasing platform with Instant gratification whilst exerting minimal effort. An effective and brilliant strategy to be sure.
@necsocialmedia Peanut the Parrot says good morning and she wants you all to have a great day! #peanuttheparrot #necsocial
Ambivalent Networker here! #NECSelfie
Class: Say “hello” to your classmates on this post. This will give you all another chance to see everyone’s Tumblr handle. Add the hashtag #NECSocial to your post. Go!
Hello all! #necsocial
