What is the Importance of Video Marketing?
Hey everyone, through this very informative video, you will get the better understanding of video marketing & answer what is the major Importance of Video Marketing?
Every year, it seems like video is poised to become the next big marketing tactic to pull off record engagement on social media. It is important for brands to start including a video with every other form of marketing. Video has been an important part of digital marketing from last few years, but it has also evolved significantly during that time. From basic animations and “talking-head” videos to live streaming and new social media formats, there are now many ways to embrace video within your digital marketing strategy. Out of those 83% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 85% of businesses believing that video marketing gives them a good ROI.
Why Video Marketing? The importance of Video marketing is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.
Search Engine Optimization : Over 80% of all traffic will consist of video by 2021. (Cisco) Search engines love videos because they see them as high-quality content, so to this end, using videos in various types of content as well as on your main web pages can work wonders for your SEO -- as long as the videos themselves are optimized properly as well. This means incorporating the right keywords, a solid meta description, and also a strong title.
People Want Video: First off, Google estimates that 90% of all traffic is going to be online video by the year 2020. People don't want to read it anymore, they don't want long-form blog posts, they simply want to sit and watch a video to get the information that they need.
Driving Traffic: Secondly, YouTube - which is the largest video search engine - is now owned by Google so a lot of times when you search something on Google, videos are coming up at the top of the search results. What this means is it's an excellent opportunity to position yourself in front of potential clients based on what they might be searching for, get them to your web page, and ultimately convert them into paying customers.
Converting Customers: Most importantly, video convert more customers than any other form of online content. They recently did a study with marketers and 71% said online video converts better than any other type of marketing material online. You are able to establish yourself as an authority and you are able to build trust with prospective clients
The Importance of Video Marketing in 2018 : People tend to think of YouTube, Vimeo and Facebook, but travel marketers ought to pay attention to Instagram, Twitter and yes, Linkedin! Ever since Linkedin was acquired by Microsoft, we have been seeing changes, and the introduction of videos in 2017 means there are opportunities here as well, specially if you are targeting B2B, business travelers or MC&IT suppliers.Video has been an important part of digital marketing for the past few years, but it has also evolved significantly during that time.
DNC Media is a full-service video production company based in Ft Lauderdale, Florida that combines creative visual storytelling with our extensive expertise in digital marketing. We develop and produce dynamic video content strategies that engage your target audience, raise brand awareness, and help you convert that audience into paying customers.
DNC Media is a full service Video Marketing firm who empowers brands to acquire customers and generate sales online.
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