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I’ve noticed a commonality among the very best digital marketers: They absolutely thrive on a changing landscape. It’s what makes our work interesting.

socialstl

Now that many of us have been using social media for years it’s hard for anyone to deny that the connectivity the internet provides is powerful. Social networking allows for us to share ideas, build things and meet great people, and we love this about being online! But just like with humans...

"Nobody is immune to stress. It's not whether we experience stress, it's how we respond. Understanding stress as your body bringing in reinforcements to defeat a challenge, rather than being defeated, isn't just motivational fluff, it's a biological shift. You'll literally live longer, and feel better."

Social media as a lead generation tool is simply a really powerful way to build and nurture relationships. Stop using it as a broadcast tool and start thinking about influencing and adding value around 50 or 100 prospects. Go to LinkedIn and leave all those industry and job title related groups you signed up for and find two or three groups where your actual prospects hang out and look for advice. Start asking and answering questions in these groups. Start building targeted prospect lists in these groups using LinkedIn’s Sales Navigator tool. Start building trusted relationships based on your expertise and your network, start referring others and connecting these people to the tools, answers and resources they need and you’ll start to generation the right leads in social media.

Top B2B Lead Generation Tactics

The challenge for marketers is not only that consumers seek out information online and from social media, but also that consumers trust these sources more than traditional advertising

Why Marketers Should Be Followers

Research with human subjects is generally governed by strict ethical standards, including the informed consent of the people who are studied. Facebook’s generic click-through agreement, which almost no one reads and which doesn’t mention this kind of experimentation, was the only form of consent cited in the paper. The subjects in the study still, to this day, have not been informed that they were in the study. If there had been federal funding, such a complacent notion of informed consent would probably have been considered a crime. Subjects would most likely have been screened so that those at special risk would be excluded or handled with extra care.

Jaron Lanier on Lack of Transparency in Facebook Study - NYTimes.com

There is an old African proverb that says, “If you want to go fast, go alone. If you want to go far, go together.” This is particularly true within the world of innovation, where it has never been easier to quickly frame up concepts in isolation, yet it's when you start collaborating with your customers/audiences that amazing and unexpected things can happen.

How Do You Connect With Your Consumers In The ‘Participation Age?’

"Our enterprise customers oftentimes have significant investments in both vendors' technologies, and this closer coupling will enable us to integrate tools and systems more quickly, driving additional solution value,” Davis told CRN.

Microsoft And Salesforce Bury Hatchet In New Partnership - Page: 1 | CRN

"It's important all enterprises, and individuals, consider and understand the role each of us can play in improving the future, regardless of the scale of our capabilities. Every action matters." - Jeff Davis, Perficient, Inc.

Benioffs, Gates Team Up For $100 Million Donation To Fight Premature Births - Page: 1 | CRN

"The talent is out in the marketplace, you just have to be creative to source it in nontraditional ways through communities or networks. Then you have to understand that you may only retain these people for a short time, but the positive, disruptive impact and the knowledge they can impart on your organization is game changing."

"Advertising based on the kind of information gleaned from what people talk about, do and share online, rather than simply what they search for, has become more important."

The Plus in Google Plus? It’s Mostly for Google - NYTimes.com

People who direct online conversations prove themselves as leaders in their fields of expertise, and that makes them particularly credible as consultants.

Are You a Social Media Star? Accenture Is Looking for You. - At Work - WSJ

Identity matters in healthcare, and as that industry becomes more connected like your devices, make sure that your information is correct, up to date and is “real.” It could literally save your life.

Identity and the Internet of Things – Lessons for Healthcare | Perficient Healthcare IT Solutions Blog

On Twitter's biggest day yet, users of Twitter are talking about something else, Obamacare. And that's a better sign for Twitter than anything that happens on the floor of the NYSE today.

This May Be The Best Sign Yet of Twitter's Maturity | Digital - Advertising Age

Focus on innovative, collaborative content and education

Content that is data-driven, strategic, co-created with peers, and actionable goes far in reaching this audience.

Content that Resonates with the C-Suite

· Drive credibility with hard facts… and credibility is key: Content based on data makes an impression on executives; peer-based insights and stories add to the credibility of the data collected.

· Provide actionable and timely information on issues that matter: There has to be a “so what” that comes out of the data and it needs to be up to the minute on topics relevant to the executive’s business, role, and current challenges.

· Summarize, summarize, summarize: Executives have short attention spans and need to get to the value quickly. Deliver your ideas with targeted summaries and succinct points, where the bottom-line ideas and actions are easy to extract and consume.

· Channel matters: Content has to be easy to access, wherever the audience is — during a flight when they are on the iPad, after dinner when they peruse printed paper, or while waiting for a meeting when they have two minutes to watch a video.

· Push beyond common wisdom and top-of-mind trends: Executive content needs to present a provocative vision for future possibilities. Executives seek intriguing, surprising, or useful ideas that highlight future opportunities in areas that tie to their greatest business challenges.

· Evolve from technical to strategic: Executives care about how they can solve business problems and enhance revenue and profit. They are not interested in reading about technologies and products — those are only a means to the end and are readily delegated to others to review and purchase.

(via Social Media: An Occupation on the Rise (Infographic)PR News)

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