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The election is over. Obama was re-elected and some notable propositions were passed. See some things you might have missed from Election Day in this Prezi presentation of the 2012 election results.

“Sharing Democracy” is a blog that’s powered by Esparza Advertising. To learn more about how Esparza Advertising can solve all of your communication challenges, visit us at www.esparzaadvertising.com

President Barack Obama’s Tweet Generated over 500 Thousand Retweets

“Four more years” tweeted President Obama just minutes after receiving news of his re-election in 2012. This tweet and picture seen above is evident of overwhelming role social media has played in this Presidential campaign. Obama’s “Four more years” tweet quickly became the most popular tweet of all time. By the end of the night it gained over 500 thousand retweets and was favorited over 150 thousand times. The picture featured in the tweet of the President and the First Lady was also posted on the President’s Facebook account and was shared by tens of thousands of his 32 million fans.

The election itself was the talk of the Twitter world with over 31 million election related posts throughout the day breaking the Twitter record for the most tweeted about event US political history.

Presidential candidates ask their supporters to "Commit to Vote" on Facebook.

The presidential campaigns both sent out emails to supporters today encouraging them to call upon the power of their Facebook friends to get out the vote ahead of Election Day. Both emails link to the candidates' interactive Facebook applic

ations. President Barack Obama's email urged recipients to: "Reach out to your friends in Virginia and other battleground states..." and "Connect with your friends and urge them to commit to vote." You can access the Obama app here:http://www.barackobama.com/commit. The email from Republican presidential nominee Mitt Romney's campaign read: "You can make a defining difference by doing something as simple as reminding your Facebook friends and family to get out and vote for Mitt." It also noted that the app "empowers you to rally your social networks to help clinch this election."

You can access Romney's app here:http://www.mittromney.com/CommitToMitt.

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"Sharing Democracy" is a blog that's powered by Esparza Advertising. To learn more about how Esparza Advertising can solve all of your communication challenges, visit us at www.esparzaadvertising.com

#Esaparza Advertising #social media #presidential election #social media in politics #best advertising campaigns #Sharing Democracy #Vote for Obama #Vote for Mitt Romney

Pew Research Center finds 39% of Americans have used social media for political activities.

The use of social media is becoming a feature of political and civic engagement for many Americans. Some 60% of American adults use either social networking sites like Facebook or Twitter and a new survey by the Pew Research Center’s Internet & American Life Project finds that 66% of those social media users—or 39% of all American adults—have done at least one of eight civic or political activities with social media.

Here are the key findings in a recent nationally representative survey:

38% of those who use social networking sites (SNS) or Twitter use those social media to “like” or promote material related to politics or social issues that others have posted. Democrats who use social media are particularly likely to use the ‘like’ button—52% of them have done so and 42% of conservative Republicans have also done so.

35% of social media users have used the tools to encourage people to vote. Democrats who are social media users are more likely to have used social media to encourage voting—42% have done that compared with 36% of Republican social-media users and 31% of independents.

34% of social media users have used the tools to post their own thoughts or comments on political and social issues. Democrats who use social media (42%) and Republicans (41%) are especially likely to use social media this way.

33% of social media users have used the tools to repost content related to political or social issues that was originally posted by someone else. Republican social media users are more likely to do this on social media—39% have used social media to repost content, compared with 34% of social media using Democrats and 31% of independents.

Clearly, social media's continued influence in the American political conversation continues to be undeniable. Of course, we won't really know its lasting influence until November 6th. "Sharing Democracy" is powered by Esparza Advertising. Learn more about Esparza Advertising at www.esparzaadvertising.com

Twitter can't stop chirping about Big Bird.

During the first presidential debate Wednesday night Republican GOP candidate Mitt Romney confessed that he “loves Big Bird,” but would cut subsidies for PBS. Romney’s statement ruffled the feathers of over 20,000 tweeters and the hash tag “#SaveBigBird” was instantly trending on Twitter.

In the hours before the presidential debate began, more than 2 million tweets discussing the event had been posted. By the end of the night it became the most tweeted about event in U.S. political history with over 10.3 million tweets.

Many different topics sparked twitter conversations, as you can see in the image above from https://twitter.com/hashtag/debates. The twitter buzz (158,680 tweets) peaked when moderator Jim Lehrer responded, “Let’s not” as Mitt Romney requested a topic.

The second presidential debate takes place Thursday, October 11th. Do you think even more people will take to social media networks to talk about the second debate? Esparza wants to know what you think.

#Save Big Bird #Sharing Democracy #Romney #Presidential Debate #Twitter #Social Media #Presidential Election #Debate

Obama’s Guest Appearance on Reddit.com Rocks the Web

Reddit.com is an online community that allows users to share information from all over the Internet. Users post stories and links in the hopes that the Reddit community will respond by voting it up the chain of discussion. Last month, President Barack Obama took to the Reddit world for a question and answer session also known as an AMA (Ask Me Anything). Obama posted links to his twitter page announcing his Reddit appearance to prove his validity. During his hour and half AMA session, over 24,000 comments were posted.

Although the President is not the first celebrity figure to appear on reddit.com, Obama’s AMA session as since had over five million page views.

As the Presidential Election continues to draw near, discussing politics on key social media networks may prove to be one of the deciding factors for each candidate’s potential electability in November.

If you want to see President Obama’s full reddit session check out

I Am Barack Obama President of the United States

Mitt Romney App misspells “America “

Senator Mitt Romney’s presidential campaign took a bit of a hit after the announcement of his new iPhone app. The “With Mitt” app allows users to snap pictures from their phones and add custom “Mitt-inspired” frames. The custom photos can then be uploaded to social media networks or e-mailed to friends and family to show support for the Romney presidential campaign. However, soon after the app was released, one custom frame was being posted all over the Internet. The Romney campaign began to get slammed on social media sites, as “A Better Amercia” quickly became the most posted image by “With Mitt” users. Twitter exploded with “Amercia” tweets and the hash tag “#amercia” began trending. The mistake (as expected) made all of the rounds on late night talk shows and comedy shows. An updated app was released the following day – but not before millions of digital impressions had been made.

Esparza Advertising wants to hear from you. What kind of impact do you think mistakes like these will have in the 2012 Presidential election?

Murder, Political Upheaval and Social Media Collide Again in Middle East.

Christopher Stevens, US Ambassador to Libya, was killed by a rocket after anti-American protestors fired a rocket into the US Embassy on Wednesday. Highly inflammatory content found on one of the largest social media platforms in the world (YouTube) was credited with fueling the attacks on US Embassy's in both Libya and Egypt. A series of trailers for the film, "The Innocence of Muslims" showed up on YouTube two days ago. The film depicts the Profit Mohammed as a womanizer and a homosexual. YouTube responded by saying that the actual content of the film did not break any of their "content standards" however they recognized that in some countries in the world, the content would be considered offensive. YouTube has since restricted access to the film from servers in Libya and Egypt. Organizers of the attacks in Egypt credited Facebook for giving them the ability to organize and unite their teams. Facebook responded by saying, "our 'community standards' prohibit users who credibly threaten to harm others or organize acts of real-world violence."

In a recent report put out by the Dubai School of Government, social media was heavily credited with “mobilisation, empowerment, shaping opinions, and influencing change” around the region’s Arab Spring. As the protests surged in the first quarter of 2011, the number of Facebook users in the Middle East rose 30 percent, according to the report. And through all of this, neither Facebook nor Twitter nor YouTube took significant action to stifle the protesters or remove their calls to take to the streets and topple their governments.

At Esparza Advertising, we want to know what YOU think? Should social media take a more active role in controlling potentially inflammatory content on their systems? Or, should they stand only as a digital soap box – to allow voices (no matter the content) to be heard? Either way, social media will clearly continue to have a major impact in world politics and the upcoming Presidential election.

See a sample of one of the trailers for, "The Innocence of Muslims" here:

http://www.youtube.com/watch?v=ntgzoE7rU9A

Google to Candidates: “Think Less Boob Tube and More YouTube”

Google is on its own mission to shed light on the fact the using social media and mobile devices will play a huge factor in the 2012 Presidential election. Google has produced its own campaign entitled “The Four Screens to Victory” to push Internet advertising this political season. This campaign is accompanied by info-graphics illustrating how along with television, political access to the masses is being gathered through computers, mobile devices, and tablets. As the candidates continue to make their advertising campaigns (and pour over $125 million into television commercials), Google urges them to reconsider spending their efforts on Internet advertising. Especially due to the claim that 1/3 of likely voters say they have not watched TV in the past week. This statistic and many other interesting facts can be seen here at: http://googlepolitics.blogspot.com/. Google has a specific page dedicated to using web advertisement in political campaigns at http://www.google.com/ads/elections/

For more examples of the best advertising campaigns (on or off the web) visit Esparza Advertising at www.esparzaadvertising.com

Who's leading the race for President? Don't check the polls, check the “Twindex”.

Just like you, all of us at Esparza Advertising are following the upcoming Presidential election closely. In such a close race, the accuracy and validity of the polls take on that much more significance. As a solution, Twitter has just launched a new service called, “The Twitter Political Index” or “Twindex.” By applying highly tuned algorithms to Twitter's immense level of data, the service offers a real-time look at voters' moods, and scores which Presidential candidate is trending up (and who is trending down) day to day.

The system analyzes every single tweet on Twitter over a three-day span (about 1.2 billion tweets) to establish a baseline. Then it searches all of the tweets about President Barack Obama and Mitt Romney and runs a “sentiment analysis” on each of them. Newer posts are weighted higher than older posts. A completely neutral score on the “Twindex” is 50. Anything above 50 is considered a “positive sentiment” and anything below is a “negative sentiment”. #Twindex is just a another great example of how social media continues to influence national politics.

Bottom line? If “#Twindex” catches on - it could make tweeting almost as important as voting.

Interested in learning more about social media and its continued influence in the world of marketing and advertising? Just email Esparza Advertising at [email protected].

The best video coverage of the Presidential election might not be from the networks this year.

YouTube (hoping to become a one-stop destination for 2012 campaign videos) has launched an election hub for live campaign coverage.

The channel will stream live speeches from the national political conventions, as well as the presidential debates in the fall. “You won’t need to go anywhere else for the must-watch moments of this election cycle … they’re all happening here,” YouTube News Manager Olivia Ma promised in a blog post introducing the hub. YouTube is partnering with several news organizations, including The New York Times, ABC News, Larry King, Univision, Al Jazeera, The Wall Street Journal and BuzzFeed to bring the channel the latest in political coverage.

Time will tell whether or not YouTube will eventually become the most important network in politics - but their "Politics Channel" is certainly a step in the right direction.

Check out YouTube's new political channel here:

http://www.youtube.com/user/politics

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