Business Intelligence or Business Stupidity - the wasted cost of preparing KPIs
For many companies the cost of producing KPIs is a hidden one and for many is a very wasteful and pointless exercise. This may seem harsh, considering the amount of time and effort companies put into preparing daily, weekly, monthly, quarterly, half yearly and yearly reports. In fact, the last sentence may make you stop and think about how much regular reporting you actually do as well as any ad hoc reports on top of all of those.. Reporting has become a way of daily office life but how much are you actually spending on wages for analysts and other people in your organisation to create reports and look at data? Then, of all the reports that are produced how many are actually read or analysed by the people they report into? Of those that are read, how many are actively followed up and actioned to improve or reduce the figures being reported? Let me hazard a guess here…..not many. Let’s try putting some rough numbers together. Let’s assume the following; We have an analyst earning £25,000 ($37,500)p.a. and their manager earning £45,000 ($67,500)p.a. The analyst may well spend 10 days per month specifically preparing and producing standard reports. Assuming a 255 day year (365 days minus weekends and UK bank holidays), that works out at £98.04 ($147) per day. 10 days per month for 12 months would give a total cost of £11,764 ($17,647). The manager may spend 2 days each month reviewing and attending meetings to go over data with their analyst, managers and colleagues. That’s a daily rate of £176.47($264) so this would equate to £4,235 ($6353) a year. In total so far we have an annual cost of £16,000 ($24,000) for one part of an organisation, without even taking into account the time and cost of any other colleagues and senior managers who may get involved in the process. Now repeat that across the organisation for each department or division. The numbers soon become quite frightening. Of all the reports and KPIs produced, if half of them are read and followed up (and I’m probably being generous here) that means that at least £8,000 ($12,000) is being spent unnecessarily on report writing. Add to that costs of systems maintenance, training, NI, pensions, benefits, travel to/from meetings etc. etc. KPIs become a costly exercise. Your initial reaction is probably that I am being overly cynical when it comes to what people do with reports, but if you cast a critical eye over what you do, think about what is done to improve each set of figures you prepare or do you simply see similar data every month? Are the numbers changing due to policy changes or direct action from managers and staff or are they simply ‘evolving’? How many of the KPIs can you actually influence or are the numbers at the mercy of external forces over which you have no control? Cynical I may be, but I’ve seen it first hand far too often. I’ve visited factories that proudly display reams of reports and charts on the workshop walls and corridors for all to see, but when quizzed about what their targets and actions are to hit those targets simply got blank looks – “Do anything??? We report it because we are asked to”. Charts may look pretty on a wall or on a dashboard, and may impress some people but if you don’t do anything with them, all they are, are pointless decorations. So next time you have a review of your KPIs, if your reports are not acted upon or cannot be influenced by your organisation it’s time to kill them off. Don’t waste your time or the company’s money. Fight for sensible, effective and actionable reporting. Let battle commence.













