It is a global movement for change driven by a story, a legendary narrative that the audience becomes a part of and every participant has the ability to impact the outcome of this story. The story will be played out on web sites, mobile devices, at live meet up events in London and ultimately in Africa where CFG will provide significant assistance in a local village.
Tim Kring, master storyteller and the creator of one of the world’s most successful internationally renowned entertainment brands, “Heroes”, comes the Conspiracy For Good, a game-changing entertainment pilot property that is a narrative mythology that will play out across both traditional media and new media platforms including smart phones, tablets and PCs. Conspiracy For Good blurs the lines between fiction and reality, compelling the audience to become a part of the story with real world outcomes. The Conspiracy For Good creates a new genre of entertainment which combines rich narrative, philanthropy and commerce. We call this genre “social benefit storytelling”.
As the technology enabler for this new entertainment experience, Nokia, via the Ovi platform, is supporting this new form of narrative participatory entertainment and associated social benefit movement. Nokia’s goal is to connect participants to the story and each other through a series of apps, games, songs and physical events that blur the lines between the digital and real world that will intensify the experience, enhance the story and allow real people to play a role in determining how the story will progress and how a difference in the real world is made.
Tim Kring has long been watching the development of mobile platforms as they become an integral part of people’s lives. To make the Conspiracy For Good a reality Tim had to look to a global partner with a commitment to both innovation and social responsibility. Nokia as the world’s largest mobile phone manufacturer with global reach was positioned to be the perfect partner. Nokia’s commitment to creating innovative content, as well an impressive corporate ethos of philanthropy, aligns perfectly with the Conspiracy For Good’s goal of using narrative to create positive change in the world.
Nokia specializes in connecting people through human technology. With the Conspiracy For Good, Nokia is providing technology that more deeply engage the public with Tim Kring’s story narrative, while encouraging participants to work together to drive positive changes in the world.
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