This is my script for individual assignment video for the brand YOU
Hi everyone, my name is Jessica, and I am a marketing degree student in UTS and having emerging marketing issue in social media as one of my subject this semester. So the purpose of this video is creating a brand “YOU”.
I am trying to accomplish my goal in social media as a platform to promote myself and achieve my objectives. Currently, I am a pastry chef of a small Japanese contemporary restaurant located in Parramatta area and it has just opened for a good 2 months.
My short term goal is
to create awareness of this new restaurant where im working for right now.
My long term goal is mainly to
Gain recognition of my self as a food blogger and pastry chef by utilizing social media
( So how am I doing this ? )
I engage in social media a lot by posting pictures of new dessert menu creation by myself on instagram, facebook and other platform.
Creating a crowd and knows the trend in food industry
Well on this objective, im trying to reach food lovers, food blogger, and popular chefs. Throughout the time, I found out chefs from merivale group, danhong, engage in instagram. What I learn from here, so many people engage on his ig, to know what kind of food is good because they believe professional chefs know what taste the best.
I try to reach audience
By eating out a lot
Posting lots of photos regularly about food however, tumblr gain less attention and crowd then instagram.
Be very active and give suggestion to people on where to eat out
In results of that, I am now engaging with food blogger on instagram. They even asked me where is that dessert from (which is my own dessert). Moreover, my klout score has increased since 27th july to 24th October from 32.51 to 58. That means I have increased my own brand and create more attention in social media.
Ive learnt a lot from social media which I wasn’t aware before.
Social media brings out crowd!
it creates business for restaurant based on recommendation from foodie
It is One way of promotion the business
Word of mouth is very strong in social media
Instagram has become a marketing strategy and becoming a trend in industry
Moreover, I can use this tool to promote myself as a foodie who understand and love food, and cooking at the same time as a professional. Promoting my taste, and gain interest from food blogger to visit my restaurant to gain crowd at the same time.
What will you do differently if you had time over again?3 months time is not enough to engage with foodie n famous chef as it takes awhile to be recognized. I should have start it earlier. My finding from the social media, famous chefs that currently on the trend , especially those that are very famous nowdays do engage in social media with chefs themselves and customer.
By doing this, It allows me to create my own brand, gain knowledge and crowd in terms of marketing strategy. For long term plan, I wish to start my own business and during this time, it will be helpful in promoting myself.