"You mean a WOMAN can open it?!"
Here's a link to 25 unbelievably crass advertisements of the sort Betty Friedan reacts to in The Feminine Mystique. These are just a few, but with a small amount of effort, you can turn up hundreds online.
http://www.icanhasinternets.com/2010/05/25-horribly-sexist-vintage-ads/vintageads17/










