Finns&Marks

[finnsmarks]

Flipkart has been known for its entrepreneurial culture since its inception. As eBay and Amazon sprouted amazing talent, who went on to build great enterprises, Flipkart, India’s most-celebrated startup, has also grown quite a few employees into successful entrepreneurs. Today, Finns&Marks presents a tale, of how a class of entrepreneurial legends and an entire ecosystem arose from who was once called India’s glorified bookseller, Flipkart and the various entrepreneurs, investors and startups it sprouted, The Flipkart Mafia. As per a report by Nucleus42 , there are 156 companies, including 1 unicorn, founded by alumni of Flipkart. These companies have raised over USD 10.27B in funding from 297 investors. Here is a list of the top 4 most exciting ones in today's #wisdomwednesday. Did you know about these? Do you think working in a startup somehow inspires employees to have their own startups? #finnsnmarks #startup #entrepreneurs https://www.instagram.com/p/CNWu-nnjOv9/?igshid=1vn9625svkx6o

[finnsmarks]

With the start of the festive season, many online and offline retailers offer 'No-cost EMI' or 'Zero Cost EMI' on products like mobile phones, electronic appliances, and so on. Flipkart first introduced nocost EMI finance scheme, which was later joined by other eCommerce sites like Amazon. But is this scheme really "no cost"?

Remember last time when you went to buy a white good n preferred to pay via your HDFC Bank 's Diners Black credit card to avail that extra 5% discount, you could do so only if you agree to pay via installments or "no cost EMIs"? Yes, the scheme doesn't let you pay 100% of the amount upfront. But why?

What is the real cost of a "No Cost EMI"?

Let's find out in today's #FinnFriday!!

Zeroing Down Zero Cost EMI Schemes

If you're also an avid fan of purchasing electronic goods at 0 cost EMI, but wonder how do the finance companies make money on these schemes

Anmol Gupta | Isha Garg

#finnsnmarks #finance #banking #emi #zerocostemi #nocostemi #installments #loans #creditcardpayments

[finnsmarks]

"Let's get together for a movie"

"After such a long week, I just want to relax and sip my #Coke and munch on honey loaded #Popcorns in a PVR!"

Don't you miss those days?

India has a reputation of a movie-obssessed country, one that sold over 1 #billion tickets in 2019 and produces the highest number of movies in the world! With the rise of cinema screen brands PVR Cinemas, #INOX, #Carnival and #Cinepolis, movie-going is one of the top activities any Indian would do on a weekend.

"A classic middle class activity - a day out with the family - movie going is in blood of Indians" - Vikram Malhotra, CEO of Abundantia Entertainment said in an interview.

And we could not agree more!!

As cinemas are set to open in many states, we are all excited. But is it going to be the same with no eager #crowds or long #queues at ticket counters, no #fullhouses (owing to capped 50% hall seating), & sterilized popcorn!!??

Thoughts?

# #finnsnmarks #news #cinemas #cinemaindustry #india #pvr #movietime #newrules #covideffect

[finnsmarks]

What do you make of the US Presidential Elections 2020? A classic Game of Thrones? A competitive House of Cards? A terrible loss for Donald Trump?

While some claim that losing the highest position in the world is a terrible loss, some believe it to be a blessing in disguise for the former President.

But what were US Elections really about? Just a large and expensive infomercial used by Trump? A viral marketing gimmick?

Let us try to look at some of the #missedout facts amidst extensive media coverage of the world's most competitive elections!

#finnsnmarks #marketing #news #trump2020 #trumpvsbiden #uselection2020 #billclinton #donaldtrump #joebiden2020 #missedoutfacts

https://finnsnmarks.substack.com/p/the-trump-game-of-donald-trump?r=9v31u&utm_campaign=post&utm_medium=web&utm_source=copy

[finnsmarks]

World's largest food company today, @nestle rose from the ashes of World War I, as the demand for dairy products increased and its factories doubled. With more than 0.3 million #employees today, the brand has become a #lifestyle. Let's look at some of the interesting trivia about this company that operates in almost all the #countries of the world! #finnsnmarks #marketing #fnm #nestle #company #trivia #facts #factsdaily #factsmatter #dairyproducts #maggi #nescafe #nespresso https://www.instagram.com/p/CHb66xijcEk/?igshid=uekh8j8h887p

[finnsmarks]

Do you know that Dabur International Ltd ventured into non-ayurvedic products only in 1997 - after 113 years of its inception? While the company realised that they cannot go far with #ayurveda, the rise of Patanjali Ayurved Limited proved to be a blessing in disguise for Dabur India Limited !! With grand following of Baba Ramdev , Indians were back to learning #science behind Ayurveda. The pandemic in 2020 further led to a change in behaviour of Indian shoppers, as #Dabur saw a 400% surge in demand of Dabur #Chyawanprash and 80% in that of Dabur Honey. Let's take a look on overall revenue breakup of the #company! Anmol Gupta | Isha Garg #finnsnmarks #fnm #daburindia #fmcg #products #revenuemanagement #ayurvedalifestyle #ayurvedicproducts #foodproducts #honey #personalcare #haircareproducts (at Kolkata - The City of Love) https://www.instagram.com/p/CHZiuVKj--f/?igshid=1kp3uy1gix4o7

[finnsmarks]

When Paytm First Games roped in Little Master as its first ever brand ambassador, we could not help but dive into solving the #mystery behind its choice! Sachin Tendulkar is no more just a cricketer, he is a businessman, and entrepreneur and above all, he is a #brand! Dedicating today's #markmonday the cricket legend that might have quitted the stadiums but hasn’t quitted the stage yet! Have a look!! https://lnkd.in/gGkXRAX #finnsnmarks #fnm #sachintendulkar #masterblaster #littlemaster #paytm #paytmfirstgames #chinabusiness https://www.instagram.com/p/CHWn6EDDT2f/?igshid=1xxm4hapk13qj

[finnsmarks]

"You educate a #man you educate a man. You educate a #woman, you educate a nation" - Brigham Young While the #pandemic has thrown up several examples where women #leaders have shown grit, determination, and the agility to take the toughest challenges head-on, we wish to dedicate this post to India's most powerful #business women 2020 (Forbes latest MWP list) - who worked behind glass doors to the fuel Indian economy. They aren't just successful executives, entrepreneurs or administrators who are admired and respected within their organizations. They are the voices that are heard across the #industries in which they operate, even across corporate India as a whole. Cheers to the women of the world!! May we know them. May we be them. May we raise them #finnsnmarks #womenbosses #womeninenergy #women #corporatewomen #corporateworld #motivation #inspirationalleaders #forbeswomen #forbeslist

For more such stories, visit:

https://finnsnmarks.substack.com/

[finnsmarks]

The loose ends to ban of loose cigarette sale in India

On 6th October’20, Maharashtra became the third state in India to ban the sale of loose cigarettes and beedis. How can this simple ban have a compounding effect in reduction of number of smokers?

“Bhai 2 Ice Burst.” “Nahi, mere liye Gold Flake” Are you or your friends part of such conversations? On 6th October’20, Maharashtra became the third state in India to ban the sale of loose cigarettes and beedis. How can this simple ban affect the conversations like above? Checkout today's #FinnFriday to find out!! Anmol Gupta | Isha Garg | Swadheen Jain Creative Art credits: Kirti Dang #finnsnmarks #fnm #cigarettes #ban #maharashtra #goldflake #iceburst #finance #bundledpayments #india

[finnsmarks]

As of September 2020,

While India roughly accounted for just about 1% of the global #vehicle population, it accounted for about 6% of the total global road #accidents!!

Major reasons?

Lack of proper #infrastructure for vehicles, as well as pedestrians, is often blamed for increasing accidents.

But

Do you know that 80% of the accidents are caused by the following 3 reasons:

🔴 Driving under alcohol influence, 🔴 Hit and run cases, and 🔴 General traffic violations

Thoughts?

Isha Garg | Anmol Gupta Finns&Marks

#finnsnmarks #news #events #india #roadsafety #accidentinvestigation #trafficsafety #trafficanalysis #analysis

https://finnsnmarks.substack.com/

[finnsmarks]

A study found out that in US, more than 40 percent of all the #advertisers feature a celebrity endorsement.

Today, businesses all over the world see #athlete endorsements as a good investment as the industry has grown into a multibillion dollars operation!

What sets athlete endorsements apart from other celebrity endorsements is that athletes have a loyal fan following, and are perceived as #heroes for their real life #achievements.

As of September 2020, Chritiano Ronaldo (Manchester United , Real Madrid C.F. and now Juventus Football Club ) had 447.9 million followers on #socialmedia followed by Lionel Messi ( FC Barcelona ) with 256.5 million followers.

No wonder the brands flock to them for endorsements

#finnsnmarks #fnm #wisdomwednesdays #footballfans #fc #realmadrid #fcbarcelona #juventes #manchesterunited #football #celebrity #endorsements #messi #ronaldo

https://finnsnmarks.substack.com/

[finnsmarks]

12 hours ago"🎶 Maggi Maggi Maggi 🎶" This jingle is a part of the life of #millenials. Did you know that this jingle is inspired by a 1949 song? But unlike hundreds of Bollywood songs, Nestlé went to lengths to gain music rights to it. Apart from #Maggi, the company has many brands under its fold, some popular like NESCAFÉ , #Everyday, #Kitkat, & #Cerelac. A house of more than 2000 brands(all over the world), Nestlé is world's largest #food company in terms of revenue share. Let's have a look at some popular money churning #brands from Nestlé India

For more such insights, visit: https://finnsnmarks.substack.com/

#finnsnmarks #nestle #fmcg #brands #marketing #revenues #moneymatters #india #nestleindia  

[finnsmarks]

Goa, Gambling & Godfathers

With Goa being one of the only two states where gambling is legal, reopening the casinos from November 1 in the state raised many eyebrows. Does that impact us in any manner?

Did you know that Goa and Sikkim are the only states in India where gambling is legal? Fun fact: #Gambling laws existing in India were made in 1857 (by the British) and have not been amended since then. It was adopted by Indian #constitution in 1950 as it is but was left under discretion of states to make their state-specific amendments. With #casinos reopening in Goa from November 1, one can once again hear the murmurs of debates on #regulations around gambling. A sneak peek into the lesser known gambling industry: Anmol Gupta | Isha Garg | Swadheen Jain #finnsnmarks #fnm #goa #sikkim #daman #deltacorp

[finnsmarks]

It all started in 1995 when India's first-ever #mobile phone call was made between Kolkata and New Delhi. Today, #India is the second-largest mobile market, ahead of the #US with over 400 million smartphone users. The journey of #smartphones in India had been nothing but exciting. With milestones like the number of mobile phone connections overtaking the number of fixed-line connections in 2004 & the rise of Jio in 2016 leading to increase of Indian manufacturing units from 2 to 60 in 2019! This was the year when India's smartphone market surpassed the US for the first time at an annual level. Phew! What a journey!! Let's have a brief look at how the Indian smartphone industry looks today! Nationwide lockdowns and the rise of Make in India sentiment brought some churn in the smartphone market, with @samsungmobile  dethroning Xiaomi India to become the number one smartphone brand in India! For more such insights visit Finns&Marks #finnsnmarks #smartphones #mobilenetwork #mobilephones #phones #redmi #samsung #xiaomi #oneplus #vivo

[finnsmarks]

The Crux behind the “Convenience” of Credit Cards!

“Hey man, the benefits in HDFC Regalia cards are superb." “Nah, they are better with Diners Club.” Most of us have had such conversation with our friends and family members on whose credit card offers better services. Rewards, Privileges, convenience, social status, everything has got associated today with credit cards. However, what still remains a mystery for many of us is how do these credit cards earn money for their issuers?

“Hey man, the benefits in HDFC #Regalia cards are superb" “Nah, they are better with #Diners Club” Most of us have had such conversation with our friends and family members on whose credit card offers better services. Rewards, Privileges, convenience, social status, everything has got associated today with credit cards. However, what still remains a mystery for many of us is how do these credit cards earn money for their issuers? Find out with today's FinnFriday! TO read more, visit https://finnsnmarks.substack.com/p/the-crux-behind-the-convenience-of

#finnsnmarks #finance #FinnFriday #creditcards #credittrends #creditscore #moneytalks #hdfc

[finnsmarks]

"More than half of millennials would defend a purpose-driven company if people spoke badly of it" - Cone Purpose Study 2018

#India is the first country in the world to make corporate social responsibility #CSRR) mandatory, following an amendment to the Companies Act, 2013 in April 2014.

In FY19, companies spent 47% higher as compared to the amount in 2014-15, contributing US$1 billion to CSR initiatives.

While @HDFC is the only financial institution in our top 5 list, @Tata Steel is the only company from the manufacturing sector. @Reliance Industries Limited leads the chart in this segment too.

#finnsnmarks #csr #socialimpact #finance #reliance #tata #tatasteel #tcs #infosys

For more, please visit us at:

https://www.linkedin.com/company/finns-marks

[finnsmarks]

From the happy monkey of @bira​ 91 to the naughty bunny of @playboy​ Enterprises, Inc.,

From Colonel​ Sanders of @kfc-official​ US to the Ronald McDonald of @mcdonalds​'s ,

From Minnie and Mickey Mouse of The Walt Disney Company to the Mario by @nintendo ,

Brands have used animals, humans, fictional characters and even cartoons as their brand mascots!

While #mascots become a part of brand identity over the time, they are also used to connect to the larger audiences over time - by being messengers of quirky messages (Amul (GCMMF) ) or simply by being classy or rowdy self to denote the brand image (@Johnnie Walker, @Captain Morgan, etc)!

Which is your favorite Brand Mascot?

For more such stories visit: https://www.linkedin.com/company/finns-marks

#finnsnmarks #marketing #wisdomwednesdays #waltdisney #mickeymouse #bira91 #amul #playboy #mcdonalds #brands