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Insights from Federated Media

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Picture-Based Native Advertising: Marketers, You Have a New Language to Learn

Picture-based native advertising is coming on strong -- and marketers need to learn new rules and strategies about communicating with pictures.

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Social ad ROI skyrockets: Facebook click rate up 275%, Twitter revenue per visitor up 4X

Twitter is delivering four times the revenue per visitor this year over last year, and Facebook's ad click-through rate has jumped 275 percent, according to the Q3 Adobe Social Intelligence report,...

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Demystifying Programmatic Marketing and RTB

At a high level, Programmatic Marketing is the practice of implementing an automated set of business rules to efficiently target your most valuable customers and prospects with personalized ads.

A wildly useful Programmatic 101.

[peterspear]

The divide is between good and bad content, not church and state.A lot of church is bad, too.

Andrew Essex. Droga5. “The New Don Drapers" Observer (via peterspear)

[laughingsquid]

20th Century Headlines Rewritten to Get More Clicks by xkcd

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What our content strategy team does, day in and day out!

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It's Time to Start Taking Pinterest Seriously

The social network is now worth $3.8 billion, more than many legitimate sites.

We've been saying this for awhile here at FM, but THIS just legitimized the seriousness of Pinterest.

[adweek]

If Brands Had More Honest Slogans

more HERE

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We just LOL'ed.

[explore-blog]

Everything you need to know about life can be learned from a genuine and ongoing attempt to write.

Dani Shapiro on writing – a fine addition to our ongoing archive of wisdom on writing (via explore-blog)

We think our publishers would agree (wink wink)!

[fastcompany]

A scientific guide to writing popular (and sharable) headlines for Twitter, Facebook, and your blog, from the co-founder of Buffer.

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Great data and information here for all brands on social media.

[adweek]

Do You Sound as Dumb as These People When Describing Your Advertising Job?

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A little Friday humor for everyone!

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Walter Knapp and Chris Eberle from FM participated in a webcast which discussed bridging the gap between programmatic and direct sales. Check it out here!

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When Native Advertising and Programmatic Collide

The automation principles of the programmatic ad world are starting to be applied to native advertising.

Thanks Digiday for featuring FM and our COO, Walter Knapp in this article!

"Federated Media, for instance, has had its eye on bringing native to scale for years; in October 2011, it acquired Lijit Networks, a large independent ad network, on the belief that native ads can only unlock brand budgets when they are done at large scale through automation. One of the key components to Lijit’s technology, said Federated Media COO Walter Knapp, is its origin as an onsite search engine, which allows it to decipher the content and context of a particular Web page. This is crucial when determining where native content ads should run.

“One of the things that you have to do when you have a very large programmatic business like we have is understand not only the audiences that visit our site. You have to understand every single page on a site,” said Knapp."

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Facebook was pretty much ready to go public a year or two before it actually did. By the time it went out, the public has already assumed it was a behemoth, and the offering failed to “pop.” It seems Twitter is learning from Facebook’s IPO, and is going out just at the moment it hits its financial stride, a bit earlier than Google, but before Facebook, in terms of financial maturity.

John Battelle in Twitter's S1: How Do The Numbers Stack Up to Google and Facebook

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[adweek]

Adweek’s 2013 Brand Genius Awards

Check out who made the cut this year

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AdWeek's 2013 Brand Genius' are extremely impressive. From the Hamdi Ulukaya, the Founder and CEO of Chobani (who has been featured here, here and here — pretty much everywhere lately and claiming him as the "unlikely king of yogurt") to Dove, take some inspiration from this honorable list.

[creativemornings]

Hello Internet! It’s #SOCKTOBER! Love, Kid President

Here’s an initiative we can get behind. Let’s take back the internet to do something awesome.

Watch it.

[fmwhiteboard-blog]

Some Friday lunch time distraction that is being passed around Team FM NY!