trying on a metaphor

blake kathryn
DEAR READER
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Three Goblin Art
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if i look back, i am lost

@theartofmadeline
todays bird
noise dept.
wallacepolsom
PUT YOUR BEARD IN MY MOUTH

#extradirty

shark vs the universe
d e v o n

Janaina Medeiros
Lint Roller? I Barely Know Her
taylor price
almost home
Xuebing Du

seen from Kyrgyzstan
seen from United States
seen from United States
seen from United States
seen from United States
seen from United States
seen from United States

seen from United States
seen from United States
seen from United States

seen from United States
seen from United States
seen from United States
seen from Malaysia
seen from United States
seen from Malaysia
seen from Türkiye
seen from United States
seen from Germany
seen from United States
@fondazionepp
Edificio Ras (1935/1938)
Casa d’ appartamenti Portaluppi (1935,1938/1939)
Palazzo Arenzario (1936/1956)
Casa d’appartamenti Bassanini (1930/1934)
Casa Corbellini Wassermann (1934/1936)
Cemetery Girola (1927/1930)
Casa Radicci (1928/1931)
Palazzo della Societa (Buonarroti-Carpaccio-Giotto)(1923/1930)
Planetario Hoepli (1929/1930)
open air museum on google maps
Προβολή Portaluppi Open Air Museum σε χάρτη μεγαλύτερου μεγέθους
http://g.co/maps/s9gfn
Mapping Piero Portaluppi's buildings in Milan
Palazzo Arengario 1936-1956
case study: Fondazione Franco Albini
by Dina Nikeshina
To understand a foundation as a brand, as well as to imagine all its activities as objects of promotion, -is a nice way to understand the reasons of success.
The following are my slides representing the study of branding elements of the Fondazione Franco Albini.
The analyzed elements are on the basis of general knowlende on branding processes (general issues see in this post http://fondazionepp.tumblr.com/post/12509120717/branding-general-issues by me; and this post http://fondazionepp.tumblr.com/post/12509059675/ten-branding-methods-for-branding-a-company by Ipek)
case study: Fondation Le Corbusier
by Dina Nikeshina
Actually we are here to deal with promotion of the foundation. But to promote something, this "something" needs to have a certain image, face; an identity element which will make possible to distinguish it from all the others connected with the same field (competitors, partners, consumers and many more).
This visual expression is not only a logo. Visual image is EVERYTHING that is produced, for example published, communicated or exhibited.
But from situation to situation this visual expression (within the same brand) can be changed according to special needs. It is like this for example in Le Corbusier foundation.
The foundation's main objective is conservation and knowledge of Le Corbusier's work. It is fulfilled by such activities as opening to the public, conservation of the architectural work, world heritage inscription, exhibitions (Corbusier dedicated only), financial support for research, meetings (in form of lectures), publications.
It is obvious that many of these initiatives also have a visual face, expressed by special style in graphic design.
The basic element is the brand color (more about foundations' brand colors see in this post: http://fondazionepp.tumblr.com/post/12508389205/colors-in-branding-of-different-architects-foundations )
But in addition to general color self-presentation made by the logo
and the website
,also other activities demand attention to grachic design: covers for edited magazines ans books, published information bulletins, exhibition posters.
What is special about this foundation--a progressive trend-- the less frequent/regular is the publicaation, the less limits in graphic design in has.
For example: information bulletins published once in a certain period of time, have a strict structure, grid and requisites/elements:
Next. Books, published from time to time, are not limited by grid or format, but seem to be limited in colors-- no saturated colors are used, and the general style remains permanent:
Finally, the communications about the exhibitions (held only once) are not limited at all--neither in colors, nor in fonts:
branding. general issues
by Dina Nikeshina
Branding is always a part of marketing campaign. Even if created for non-commercial institution--such as foundation.
Because marketing is not a system of relations aimed to buy-sell products, and to make money. It is a system of relations of being EFFECTIVE IN ANY FIELD OF ACTIVITY. Even non-commercial.
And marketing rules (including branding) can be easily applied to nearly all activities - from exporting petrolium and nuclear weapons, to self-promotion in show-business.
Let's not consider marketing to be commercial only. Such instruments as competitors study, promotion methods, public relations - are useful and important also for non-commercial institutions. The same is with branding.
The following is my presentation made for branding study.
Ten Branding Methods For Branding a Company
1. Identity Design – logos, layouts, look must match your brand
While you may be a fashion plate, your business doesn’t have to be. Are your customers conservative? Then go with a strong, yet neutral image. If you’re confused about your look, your prospects will pick up on that. Interview a few graphic designers and don’t think about cost – at least at first. Investing thousands in an image pays off as your look becomes well-known. Or, you can outsource your image project to a company like CrowdSpring who has 45,000 designers ready to work on your project.
2. Virtual – Search results, Social Networking Sites
What’s your virtual branding profile? It’s easy to find out. Search for your name or company in several search engines. Click on news and images to see what’s out there. If you’re on LinkedIn , Facebook or flickr, your crowd is your brand.
3. Multimedia – videos, audios, podcasts, radio shows
If you’re a speaker or want to be interviewed as an expert, you need at least one video. Recording audios is less intimidating than shooting a video, but seeing is believing. Podcast short interview or tips to build up an audio library. Offering multimedia products positions you as being ahead of the game. 4. Word of Mouth – what’s your reputation?
What do people say about you or your company? If you ask your best customers, they’ll tell you what you want to hear. Search in forums to see who’s talking about you. Set up a survey to get anonymous feedback.
5. Awareness – do people know about you?
Some businesses and organizations think everybody knows who they are and what they do. Probably not. Employees may not even have the story straight. Think about how much awareness you need versus what you want.
6. Personality – what are your traits?
Do you tolerate change or fight it? What do you champion? Realize that your personality won’t click with everyone. That’s good. You want to attract people who like you. The ones who don’t will naturally go away and find someone who suits them.
7. People- who represents you – board members, staff, partners?
Cloning the perfect employee won’t work, but you can teach everyone who represents you to model the same public image with messaging, language and ethics training so that anyone who comes in contact with one of your representatives will recognize your company right away.
8. Experience – what is your customer experience, could it be better, different, more impactful?
Everyone’s customer experience is part of their brand. Don’t be fabulous one day and mediocre the next. Aim for a level experience that’s set to high standards and be ready to react right away if something goes awry.
9. Community –
Grow your own community and communicate with them frequently. If you do it right, you’ll know what’s on their mind and how you can better serve them.
10. Word of Mouth
The trickiest to manage and the most powerful branding of all, word of mouth is how your customers and prospects talk about you to their own community. Strategic public relations campaigns can fuel word of mouth and energize a company.
http://wiredprworks.com/2009/11/12/best-branding-methods-entrepreneurs-business/#
fondazione VICO MAGISTRETTI
http://www.vicomagistretti.it/
since 2010, vico magistretti's studio has become the head office fondation and a museum.
the museum is divided in 2 parts: one into the studio, the other one is an open air museum composed by an itinenary of 14 buildings.
the visitors can follow the open air museum tour using a google map
http://g.co/maps/y9uyc
the web site page that show magistretti's work is interesting
we can surf througt his works organized by years
when we press on an object or biulding we have access to more immages, information and, if it is a biulding, to the map.