Freelancer Freak !

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What are branded Keywords ?

"Brand" name itself is enough too show that already established or ongoing thing it is all about. A brand could be anything, about any industry food, garments, IT etc.

Similar goes with the Branded Keyword : A Branded Keyword is something with is already predefined for that particular item. Suppose you are going to buy a watch, so it is a brand and what all keywords we can relate with it goes for Branded keywords.

Here goes an examples :

Buy Watch

Digital Watch

Analog Watch

Wrist Watch

Wall clock Watch ( This will go as an another form of keyword "Watch")

So this all go with "BRANDED KEYWORDS"

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What are the best business to start in 2016?

This time in 2016 try with a business which is your "CUP of TEA".

“The value of an idea lies in the using of it.” - Thomas Edison

As this year, worldwide you can get many opportunities by authorities and government.

Take an example of Silicon Valley, Start-up funding by India government authorities. If you have an idea which can hit the organic traffic and gets some engagement, you can find investors easily to bloom the idea.

If you don't wanna go with a business of your choice you can go for something which are in trend.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” - Steve Jobs

The most important and effective one now a days is making the offline business to online. Like wise you can make farmers come online directly showcase & sell there products.

E-Commerce : It is already and trend and very soon gonna capture the world wide public over it some or the other way.

Education Hub : If you are a good tutor or wither willing to make people educate, you must definitely go for Education Hub set-up. It will help many to learn, educate and explore.

Training Hub : It may co-relate to education but yes you can set a distinguish in between. You can begin with a training hub, a place you can make people skill about the particulars they desire. This phase may come after education or at the stage of completion of education.

Food Centers : Food is the basic necessity and if go with starting a mess, a restro or Hotel at a place where it is really required. Then you have hit the target and you can again help with the best hospitality you can.

Franchise : You may also opt for the franchise of already establish brands like Mac D, Pizza Hut, Subway, Levis, Woodland etc. over every domain you can find big franchise distributors.

Health & Fitness Hub : Now a days health has became a major concern and each individual has a major focus over it. Start a physical fitness club, Gym etc.

These could be some plans you can plan to kick OFF this year.

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Mandatory Sub skills For Marketing

Marketing At a Glance :

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

Now the most important sub skill for marketing is " Communication", one must be a communication freak !

"Good communication is as stimulating as black coffee, and just as hard to sleep after." - Anne Morrow Lindbergh

And to be a good communicator you need to be updated with all the things going around and for that you need to be a constant researcher, reader and thinker.

Domain of knowledge should not be bounded, you must be a master at your field but along with that it is also required to be updated with the current affairs going on around the world.

Today knowledge has power. It controls access to opportunity and advancement. - Peter Drucker

Next is emotional strength, the marketing professional should be mentally strong such that they can handle the adverse situation of work pressure. Emotionally strong to convince people and to negotiate with them.

One more factor lies in between i.e. the judgmental and management skills, one must be enough capable to take decision then and their itself. As in marketing sometimes it is required to take instant decisions so one must be enough judgmental for that.

And lastly keep in mind :

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. -Peter Drucker

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TYPES OF INVESTMENT FOR A START-UP : YOU REALLY REQUIRE

Launching any start-up you really require following investments, not only money but there are many other investments as well :

Time Investment : You need to invest your dedicated time to start-up. You really need to get committed to your start-up. It is considered as one of the most important thing, you need full time dedication and understanding, when you are starting. All other stuff must be secondary, the only priority is " START-UP".

" We must use time wisely and forever realize that the time is always ripe to do right. " - Nelson Mandela

Dedication Invested : You need to invest your dedication with work. The more dedicated you are, the more output you can observe. It is the right key to open the doors. Be specific and try to work smarter than work harder.

" Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe. " - Gail Devers

Research Investment : Before starting-up you need to be precise about the market-research. The already existing players, pros and cons of the market and the product/service you gonna deal. The more you research the more closer you get to the right Stone.

" Research is to see what everybody else has seen, and to think what nobody else has thought. " - Albert Szent-Gyorgyi

Money Investment : Yes the main game play is to have a financial backup plan to sustain your start-up over its initial days. Pres-assume that it would be a loss making company for some day, it has to be. So how you gonna invest money, how you will you manage the pipe-lines ? Its better to be prepared for this.

“Financial fitness is not pipe dream or a state of mind it's a reality if you are willing to pursue it and embrace it.” - Will Robinson

Make-up your mind & work for this. That's all to begin with.

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Gonna Have A Start-Up ? Do check with following points :

Planning for a Start-up ? What is the potential of market ? Will it be a success ? Can I get investors ? What the startup will be in next 5 years ?

For answering all such questions what you need to do is just check over following points :-

Get an idea (Startup Plan) : Be prepared with the startup plan, be specific to one idea. Don’t try to catch multiple things in one catch. For an Example if you are having a Web Development Firm then either go for services or product for starting. Later on as per need you can plan other things.

Market Research : Once you are ready with the idea, the next you do is the market research. Try to find the already existing players of the market or if you are finding only yourself in the market to start the things, then research about the related market.

Keep in mind :

“The early bird gets the worm, but the second mouse gets the cheese.” ― Willie Nelson

Good Team : Try to find the potential team, a team which is ready to commit dedication. To commit smart work rather than hard work.

Remember :

"Coming together is a beginning. Keeping together is progress. Working together is success." --Henry Ford

Financial Backup : Whenever we are setting up any startup, there is always uncertainty of returns, so for a safer side & a confidence play we must have a financial backup plan ready.

Must Follow :

“Rule No. 1 : Never lose money. Rule No. 2 : Never forget Rule No. 1.” ― Warren Buffett

Project Planning : You need to prepare a project plan, expected inputs and outputs on a scale of next 3-5 Years. This will help you to reach the investors eyes and will also help you deal with the expectation of your team.

Plan it :

“Those who plan do better than those who do not plan even though they rarely stick                to their plan. - Winston Churchill

Now what you need is dedication, that’s all !

[freelancerfreak-blog]

Google Remarketing : The next campaign you must plan now

What is Google Remarketing ?

Suppose a customer comes to your website, explores but didn’t buy anything. Now google remarketing provides you a clever way to trace the customer again.

What google remarketing does is, it saves the cookie ID of customer when he has visited your website/ product, now by the cookie ID you can target your ads to his web/application.

The ad could be of both form text/image.

It sounds insane that it saves the cookie ID and by this you can trace the user and show him ad of the particular item it searched over your portal/website/app. But it is not insane actually, you will know at later stage of this article.

When to Plan Remarketing ?

Once PPC/ google adword done and you have made people visit your website once. The next campaign you plan to get business from the existing traffic is by Google remarketing.

Google has improved his services now a days for advertiser, it authorize you to save cookie ID up-to 100 people and you can set particular target ad to the cookie ID saved. It has undergone some revision and thus customized many controls and flexibilities to the advertisers. As google remarketing is a part of google adword you can trace outcomes through normal conversion tracking.

This will help you to target the particular audience with personalized ad and further help to catch the customers who hasn’t buy anything immediately.

Aim of Google Remarketing :

The main aim of google remarketing is to create a brand awareness to the visitors of the website, by targeting days, months or any lifetime the advertiser desires, though the user has all the authority to block or remove the ad access. He is free for that.

So plan something which is really cache and by one view only the customer can understand things easily. To be successful try to focus on relevant ads and be specific over the customers search.

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Try Google Adwords On your OWN : Follow below steps & begin

Google Adwords is basically used to create your ad over google search engine. It is also referred as pay per click (PPC), you can bid over some keywords and over the click of keywords the amount get deducted by your account though a budget setup option is also there.

Now search Adword over Google & click on Link : http://www.google.co.in/adwords/

Next Sign-in through your Gmail & create an account over Adword.

Now set your Email ID, Country, Time Zone & Currency.

Create your campaign and for this :

You can begin your campaigning now.

Choose your budget

Create your ads

Select keywords that match your ads to potential customer

Enter your billing information.

Whenever you login you can check status of your google adword, the campaigning’s running status, budget & keywords. You change & amend their-itself. Also you can create new campaign following again step no. 4.

Simply you can began Google Adwords on your own. But to be very specific for keywords and to bid for the right keywords and related search keywords suiting your business, you may require Vendors who can help you with above.

But if you have enough knowledge above were the steps to begin & start implementing !

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EASY & QUICK TECHNIQUES TO INCREASE SEO OF YOUR WEBSITE/BLOG/PORTAL

These are some simple tips we can implement to increase SEO of your website. For most choose article heading as the one which is more searched and for this google keyword analyzer can help you.

Go for Sitemap Generation : Sitemap generation is the XML content created for the site a helpful part for SEO.

Meta Tag title : “Meta “ Simply means data of data. SO related content tittle.

Meta Tag Description : Over these try to describe the related tags and the description in brief.

Meta Tag Keywords : All the related keywords you can enter over your meta tag keywords. Bunch of related keywords it must include.

ROBOT Tag : It is also another form of Meta Tag. Which really helps in SEO optimization.

ALT Tag : It is a sort of description of the image you have used over the website/portal/blog.

Anchor Tag : It is to apply hyper links over your website/blog/portal really very helpful.

Unique Content : Word is your power try to create unique content for your website.

Try this quick methodology and observe the change !

[freelancerfreak-blog]

Techniques to get some freelancing projects/deals :

Over the article : “ Steps Must Follow to begin Freelancing “ : There were some techniques to get online work through some of the Bidding portals.

Now what’s next if you have account over the bidding portals, apart from that what are the next strategy how to showcase your work, how to pinch right people at right time ?

Once the online bidding platform is done. Try to pinch people through some of the professional social networking site. For this create a new profile mentioning the complete details about yourself, your work experiences till now, some of the work samples. Try to complete the profile to the maximum extent. For this try Linkedin, Xing, Quora etc.

After completing the profile, pinch people of your sector with a small brief about yourself, don’t try to sell anything on the greeting message, it needs to be precise such that you give a small intro of things you are dealing with and later on if they are interested : Guide them how you are ( your services) useful to them ? Now for pinching right customers try to find contact by applying filters. Filter by field (IT, non-IT), by designation, by city etc.

This was all about pinching people through any platform, now try to register in some of the directories i.e. the local business listing websites. In India the most popular one are:

• Sulekha.com • Just Dial • Yellow Pages • India Mart • Trade India

This will help you to get listed over the top search directories such that not only you but customers can also ping you.

These were some techniques which will definitely help you to get short and long term deals !

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Steps Must Follow to begin Freelancing

Freelancing what exactly does that mean ? Will that help me in earning some money or fame ? How to work over that ? Who can help me ? Am I enough capable for that ?

Freelancing is to work over contract or some project basis, nothing like a regular job though people get many long term & fix paid jobs through freelancing. Freelancing sometimes takes a while to earn some money and fame as well. For beginning first try to pen down the things you are enough capable of doing, for an example you are good at graphic designing but not web designing. Good at content writing or blogging, coding, taxes, CAD, Statistics, Market Strategy planner, Investment Banking etc.

So there are many online platform which helps you with freelancing. Some of them are : Upwork, Elance, Guru, PPH, Freelancer etc.

For beginning, create an account, choose the category you want to work with like IT one, Writing, Accounting etc. Next go for the particular you want to work like over IT you can work for Graphic designing and related. Showcase some of your past work if any and for beginning you can create some demo work and showcase, in case it is your first experience over that field. It is required to show people that you can do the task: In layman language create a portfolio.

Basically this is the common procedure followed by all the Freelancing portals. Next follow the guide line of verification some require govt. ID proof with your photograph, bank account details, mention the correct one as the money would be transferred later on their.

That’s all you are done with your account, now time to Bid and get some clients.

Now as you get a limited bids/counts or connects. Try to bid for the projects you are sure you can do, apply filters. And don’t bid with the regular one I am this & that enough able to do, try to get personalized with the bid, according to the requirement be specific over your proposal.

Get replies, chat go ahead Begin …

All the best Freelancing Freaks !!!

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Being A Freelancer : Rozgar se Berozgari Tak

We have seen since our childhood or say our community is following a trend of getting educated then find a good job, marry i.e. find suitable match & get your life settled.

But as we observe we have started exploring more, thinking beyond Engineering , Doctors, Architects or Lawyers people have started choosing sports, fashion, interiors as their career.

Now a days ENTREPRENEUR spirit is at hike, i.e. to go with something we choose as our career as our livelihood. Not following the family business or taking the family business from offline to online, we really observe evolution. Might be this is what the next generation is up to or else the latest movies are inspiring us, the life stories of many successful people. The RISK factor is at peak & people are really enthusiastic about it, passionate to work on their own, to explore something on their own and trust me we can have many examples who are doing wonders when they choose something no their own.

The journey begins when people leave job & start doing Freelancing work, some choose the same career line but doing by their own way. While some try to fulfill the work they always thought of: For an instance a corporate engineer with a senior designation leaves the job and start being a professional painter an artist. People seems the person as a guy who got mad by the circumstances or misguided & left a settled job, started working as freelancer painter.

Though he earned much lesser than what he used to earn but remember what he will do in next 5 years would be much more than the same engineer over corporate do in next 5 years. It’s not about having a settled / permanent job but having a work you are really passionate about.

Being a freelancer is still treated as a crime in traditional families, but whenever you face something like that just remember life is a long journey and still many twists and turns are left to travel and proof.

And sometimes it is better to be a Berozgar in life.. Give a chance to yourself think, decide and go ahead !

And being A freelancer is something everyone can’t understand or make to that mental level of yourself !