Tips for Writing (Influencers) Internet Famous Characters!!
─୨ৎ─ Don’t make them shallow just because they post online. An influencer can be vain, sure, but they can also be smart, lonely, strategic, funny, exhausted, insecure, ambitious, genuinely creative, or just someone who accidentally became a brand. Posting selfies doesn’t mean they have no inner life. Sometimes the selfie IS the inner life trying to survive.
─୨ৎ─ “Authenticity” is WEIRD when it becomes part of the job.
People want them to be real, but not too real. Vulnerable, but not messy. Honest, but not uncomfortable. Relatable, but still aspirational. So maybe they film a crying video and genuinely are crying, but they also check if the angle is okay. That sounds fake until you remember their pain and their job are happening in the same room.
─୨ৎ─ The algorithm should feel like an invisible boss. Nobody technically forces them to post, but also if they disappear for two weeks, engagement drops. If engagement drops, brands care less. If brands care less, money gets weird. So suddenly a character’s freedom is being controlled by numbers they don’t fully understand. The villain is not always a person. Sometimes it’s a graph going down.
─୨ৎ─ They know which version of themselves performs best. Maybe their audience likes them chaotic, so they exaggerate the mess. Maybe they’re popular for being soft and aesthetic, so they hide their anger. Maybe they built a brand around confidence but privately hate their body. The interesting question is: what part of them got rewarded so much that it became a cage?
─୨ৎ─ Comments are DANGEROUS. Even if they say they don’t read them, they read them. Or they read enough. One comment saying “you changed” can hurt more than a thousand heart emojis help. A character might remember the exact insult they saw at 2 a.m. three years ago.
─୨ৎ─ Their friendships can get weird fast. I mean, is this person their friend, or do they want followers? Did they invite them because they like them, or because a photo together will do well? Does their old best friend feel used when private jokes become content? Does their new friend understand them better because they live the same life?
─୨ৎ─ Their niche matters. A beauty influencer has different pressure than a fitness influencer. A book influencer has different drama than a family vlogger. A travel influencer is constantly performing freedom while probably being tired in airports. A mental health influencer might feel unable to be mentally unwell because their whole brand is coping. The niche decides what kind of prison they’re in.
─୨ৎ─ Privacy becomes a luxury item. They might hide where they live, who they date, what school they go to, where their family works. Or they might have once shared everything and now regret it because the internet remembers too well. A good scene: someone casually mentions a detail they never told them, and the influencer realizes it came from an old post, or an old mistake.
─୨ৎ─ Let them have offline traits. Please. Maybe they’re terrible at cooking. Maybe they collect ugly mugs. Maybe they hate texting but love voice notes. Maybe they’re secretly good at fixing things. Maybe they’re awkward in person because online is where they learned confidence. If all they do is post and check likes, they’ll feel like a phone with hair. (SO PLEASE NOT)
─୨ৎ─ The big question is: who are they when the post is over?