China, Internet, Social Media??? What is going on?????????????
When you heard the word âChinaâ, you may go like âwow China is good, they are very powerful and hardworking people, almost everything in this world is made from China, they achieved a lot of gold medals from the Olympics, they have the iconic man made object, the Great Wall of China which can literally be seen from the moon, etc etc.
But is that all you know about China?Â
Today i think most of the people already know about this little secret that i am about to reveal, as it has been revealed a few years back and in a short time the news is spread all over the internet. But if the type of person that does not read newspaper, watch television and not so active on the internet and you happened to bumped into this blog, YOU ARE IN FOR A TREAT!!!
CHINA GOVERNMENTÂ IS TAKING CHARGE OF THE INTERNET IN CHINA !!! TA-DAHHHHHH
As you can see from this image above, apparently China has created their own kind of internet with the same purposes but different logos and names. For example, everyone use Google to search for stuffs online as it is the primary search engine on the internet, Amazon for trading, purchasing and selling, Facebook and Instagram for socialising, Whatapps for Chatting, Google map for navigation. BUT IN CHINA, they have their own versions of it, such as, Baidu act as Google (search engine), Alibaba as Amazon, Weibo as Facebook, Instagram, Twitter, etc., Wechat as Whatapp, BaiduMaps as Google Maps and more !!!
The social media industry in China is growing explosively and largely independent from international markets. Most users on platforms like Sina Weibo and WeChat are Mandarin speakers; most posts are written in Mandarin.
In the world, China has the largest population of Internet users; according to the 2016 Statistical Report on Internet Development in China, by December 2016 there will be roughly 731 million of users on social media in China, which is more than double the entire population of the United States.
The above figures can only means two things for organisations that want to succeed in this large market, is promotional campaigns must be localised into Chinese culture and social media is a smart way to make your brand visible to potential customers in China.
The majority of social media users in China use Sina Weibo (weibo is Chinese for microblogging) and Wechat. Wechat has the kind of life integration that Google and Amazon only dream about. With over 700 million monthly users according to Tencent 2016 Annual report, in China. It is seems to have everything in one application. It is an all-in-one social media platform, a search tool; where users can shop online within Wechat or pay via the app in stores, a business centre, and it is Siri on steroids: waving your phone at the TV allows users to interact with a variety of TV programs, not only that, users can also access public services like medical appointments, and pay their bills using the application (Wechat Pay). With the trustworthy environment that it created; half of its users have linked their WeChat account to their bank account; it is called the Wechat Pay which i have mentioned earlier. As a result, they interact with businesses far more (and spend far more) than Westerners do with their credit cards (Thai 2018).
Sina Weibo is a micro-blogging a platform in China released in 2009 that works like a cross between Twitter and Facebook, enables its users to have both traditional social media functions and shopping and business tools like consumer communities, special promotions, and advertisements. With over 300 million monthly users Sina has a fundamentally open platform where a userâs post can be shared with the public unless otherwise designated, which this making it a perfect channel for organisation, companies to attract customers, followers to help promote their businesses; services or products (Thai 2018).
BUT WHY China do all of these?!?!?
The basic reason i can think of is the China internet organisations know how to develop a Chinese user friendly social media application. They know what is best for their people. For example in Malaysia or the states we living with a diversity of races, but in China most of the population is Chinese and they the only language they know is Mandarin (Vast Majority). Thus, they are not used to using some western developed application which does not suit their taste. As for the other Chinese that are not from China we have living with a lot of different races and in order bring us all together an communicate well, we are ought to learn that one protocol that enables that; is which to learn English. Thus, with that as one of the factors; we are slowly being westernised, we staring to use western developed social media platform, Facebook , Instagram and Twitter. But by doing that we does not feel being outcast or weird about it, as we are already used to western culture (to some extent) but for the Chinese people in China to use the western developed application, they might find it weird, odd, and unfamiliar.
Besides that, some may say that the China government blockage of foreign social networks is the main reason. But what i think is that the act of blocking of foreign social networks has been providing a better environment for the Chinese organisation to enable them to develop their own social apps which also provide more job opportunities for their local people.
Conclusion, i think every actions that people do have their reasons and that reason will consist of both good and bad side of it. So, i think the good side of China government by blocking the foreign social media provide a lot of job opportunities for their own people, as that is a very good thing cause we all know that china has a very large population, by having other foreign social network developed by other people might taken up a lot of job opportunities from them.
And the bad side might be, citizen in China might not know much about what is going on in the outside world, which also can be a good thing where China can control their citizen more easily. But as a human i think they must given the right to choose on whether they want to know about the outside world or not.
Reference:
Thai, N 2018, â10 Most Popular Social Media Sites in China (2018 Updated)â, Dragon Social, viewed 22 November 2018, <https://www.dragonsocial.net/blog/social-media-in-china/>.

















