Their tanned skin, bleached hair and risque clothes such as mini-skirts were adopted by Namie Amuro, the singer who made her solo debut in 1995 and became a charismatic fashion icon for many teenage girls. Her followers, known as "アムラー," increased in number and ko-gal fashion became even more ubiquitous. - Yusuke Arai, social anthropologist
Mike Nogami and Masami Takahashi, Shibuya 1999
















