Kickstarter and Gaming: The Beautiful and the Ugly
Kickstarter is a crowdfunding website, which allows people to fund creative projects. In return for funding, the people hosting their Kickstarter campaign give their funders things such as early models of their projects. Kickstarter has been a massive success for indie developers, allowing them to gain additional funds for their game, as well as developing a bigger fan base.
An excellent example of a game developing a large fan base from Kickstarter is the game A Hat in Time. The game is a 3D platformer, with the cell shading art style of The Legend of Zelda: The Wind Waker, and platforming elements similar to Banjo Kazooie. There was a surprising demand for this type of game, and A Hat in Time was funded almost 1000% their original goal. They are continuing to accept donations from their website; the alpha build is currently available for purchase.
A Screenshot from A Hat in Time
With every success for Kickstarter, there is also a failure. The console OUYA was also publically funded by Kickstarter, but proved to be a massive flop once released to the public. The campaign for OUYA raised over $8 Million; I was almost one of those funders. At the release there were many problems with the OUYA, many of them being with the controller. There was also the issue of many funders not receiving their OUYA consoles, and the console having very few games. The OUYA consoles proves to be one of the biggest gaming flops for Kickstarter funding.
OUYA Console and Controller
Fans of the Mega Man series were disappointed when Capcom let go their developers from that series, and hired new developers. Ever since then, the Mega Man games haven't had the same vibe. Those developers who were let go from Capcom created their own development company and started a Kickstarter campaign for a game called Mighty No. 9. Mighty No. 9 is a spiritual successor to the original Mega Man games, and has many elements from the original games incorporated into it. The developers of Mighty No. 9 are allowing those who fund their Kickstarter to have their own spot in the game; whether it be their voice, an image of them, or an enemy which the funder designed. Mighty No. 9 has raised over 400% of their target, and is continuing to accept donations.
Screenshot from Mighty No. 9
Kickstarter is a great tool to be used for developers seeking to gain a new audience. There are many untapped markets in gaming just waiting to be discovered. Although Kickstarter has many successes, be weary when donating, in case the campaign you are funding happens to end up like OUYA.
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