Gerard Baldsing Portfolio Blog

Hello there! Hope you are well. Thanks for dropping by. I thought, rather than put you through a 20 minute reel, I’ve sliced the folio into little bite sized pieces and serving them on a Tumblr styled platter. Its a random mix of straight animation and interactive stuff, as a collection of videos. Samples of work collected here were produced at a number of agencies over the last 8 years. Enjoy!

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To celebrate the brand relaunch of Senses Australia I put together a Brand Story video incorporating the new look and feel of the brand throughout. The, colours shapes and video treatment tell a moving story while hinting at what the new brand will look like. The brand was designed by Rare’s Design Director Enrico Bettesworth. This has been one of my favourite projects for 2017. The 15″ TV commercial is a stripped down version of the brand story and has been airing on tv as part of their current campaign.

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DFES needed a video to communicate to their staff the departments approach to innovation. They wanted to highlight success they've achieved and ways to connect all their staff together.

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This was a TV commercial I created for The West to help promote this competition. It aired through the duration of the comp.

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Meet Reg the egg. He's a good egg that gets blamed for a lot of bad smells. This public service announcement from ATCO featured Reg created by Liz Hammond and animated by myself.

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This video was for the launch of Chorus, a new disability care service.

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After seeing the 50 years of Rio Tinto seeing the logo design I thought it would be cool to build it in 3D. After we showed an rough mock up to the client the idea became one of the main visual identities of the exhibition. Presented here is the 3D element that forms the basis of the website and virtual “trail” of Rio Tinto through their 50 year iron ore West Australian journey. See the site live at https://riotintogroundbreakers.com

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Promo material for Perth Zoo’s Zoorasic Perth Feb 2016. Concept by Nathan Teoh, 3D artwork by myself (check the WiP pics posted) and retouching by Nicola Commons.

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Derrick the duck featured in a few little promos for Alinta including online advertising, website and customer communications.

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Friendlies Pharmacy Flu shot campaign starring Boogs the Booger!

This digital campaign ran over a suite of banner and in store ads.

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Website design for Landcorps WGV estate.

http://www.landcorp.com.au/innovation/wgv/

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We were asked to create an animated video for Perth Zoo to showcase their conservation efforts for wildlife around the world. I was responsible for the animation and motion graphics and some of the story telling. The script went through various changes throughout the production and we had to re-imagine a few of the sequences. The illustrations were provided by the very talented Sheryl Young from nevertheless.com.au/ and Carly Groves from Carly Groves @ instagram.com/carlyjanedesigns All in all a very nice little project to get my hands on.

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This is the end of year video presentation from UWA to their University Alumni. The video is to thank them for them for their work and contributions in 2014 and to present what exciting ideas are ahead.

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I worked on a variety of work for Vodafone over the years at various agencies. Collected here are a few of the ads across a few campaigns.

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Here's the review of the "Get a Taste of Uni life" campaign for UWA. The idea was to show off a bunch of slices of "uni life"plated up in a sushi train. Illustrated by the talented Sofia Varano http://www.sofiavarano.com/ and animated by myself for pre-solls, outdoor campigns and homepage banner takeovers.