Gina G

urban excursionist and experience scout. collecting and curating stuff that makes me think, laugh and like.

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Chatbot Concierges Are Beginning To Take Root In Malls

Simon offers new digital concierge experience to all shoppers through this chatty chatbot.

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Patagonia Has Launched Its Own Online Thrift Store

Worn Wear lets fans of the brand buy, sell and exchange Patagonia goods.

“Worn Wear is a set of tools to help our customers partner with Patagonia to take mutual responsibility to extend the life of the products Patagonia makes and customers purchase,”

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Westfield Launches Uber Lounge to Drive Up Consumer Spend

The partnership is intended to make transportation much more convenient, thereby increasing the length of time spent on site and in turn, consumer spend.

Uber Lounge is next step in creating better customer experience and destination energy for Westfield in the US. 

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Sweaty Betty Taps Experience Economy

The athleisure brand's new retail outpost, in the heart of London's Soho, hopes to draw customers with an experience-led offering that includes a cafe and blow-dry bar as well as a fitness studio.

“I wanted it to be a place where you could socialise with your friends, go for a class, get a cocktail and your hair done all under one roof,” the label’s founder and creative director Tamara Hill-Norton tells BoF.

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Op-Ed | The Formula For Brand Experience

The right blend of technology, education and entertainment is key to a successful retail strategy, argues Grant Lacy.

“Regardless of how a brand chooses to shape its experience, it is important to remember the goal, which is to inspire the customer, and provide them not only a reason to come into a store, but for them to want to come in and need to return.”

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Inside The L.A. Mall That’s Defying The Retail Apocalypse

The Platform shopping center offers retailers a chance to try something new.

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In the Age of Instagram, Murals Take on New Meaning

The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?

Connecting the real world with social media to drive brand awareness, tell brand stories and connect with local communities. 

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Brilliant integration of brand, service and technology. 

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How can brands engage and thrive in the Transformation Economy? - Dalziel & Pow

Laura Lutz discusses the pursuit of self-optimisation, the rise of the Transformation Economy and what this means for brands.

In a world where we are constantly striving for optimisation and transformation in our lives, consumers are demanding that brands are constantly evolving too. 

‘People don’t buy what you do, they buy why you do it.’

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Introducing our new YNAP Tech Hub

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Paris’ Duperré basketball court by @pigalle_ashpool x @nike

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CB Exclusive - In partnership with production company Will O'Rourke, BWM Dentsu has launched an activation with a surprise twist - The Tailor Made Store. Curated by a unique algorithm and assembled by a team of expert stylists, the store invited consumers to interact with it, reacting and transforming in real time to offer a curated experience to suit each individual. Creating a truly tailor made experience, every time. Borrowing from the best in fashion, technology and set design, the store was a unique activation for the new, improved Chadstone. It was part of a 'Tailor Made' repositioning platform encompassing a multitude of media touch points. On launch day more than 100,000 people visited the centre.VIEW THE FILM

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The Tailor Made Store by Chadstone

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The new demands of customers - “Not what I can buy from you, but what can I achieve with you?”

Stirring emotions and creating friction in a frictionless world

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In the Age of Abundance, shoppers crave “experiences” from retailers… - InternetRetailing

Retailers need to offer a more multifunctional, “experience-based” environment in order to inspire, win and retain the loyalty of customers

New report from Retail Economics on how the behavioural shifts of the experience economy and influencing retail and consumer expectations. 

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Miroslava Duma Launches Fashion Tech Lab with $50 Million to Invest

The founder of Buro 24/7 is setting up a hybrid venture that is part investment fund, accelerator and experimental laboratory to commercialise new technologies and sustainable innovation for the fashion industry.

Reinventing fashion - this new venture capital firm Fashion Tech Lab is funding start ups looking to disrupt the industry. 

“BoF can exclusively reveal that Miroslava Dumahas launched a new venture that funds, connects and develops cutting-edge technologies and sustainable innovation with the aim of transforming the fashion industry. Investment targets will focus on the fields of materials science, biotech, nanotechnology, wearable electronics and high–performance fibres and fabrics.”

http://ftlab.com/

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Why Retail Is Getting "Experience" Wrong -

By Doug Stephens Apple co-founder Steve Jobs once said: “Design is a funny word. Some people think that design means how it looks. But of course if you dig deeper, it’s really how it works.” That central belief …

Creating Retail Signatures - “True customer experience design means reconnecting with the company’s unique brand story and weaving it into every customer interaction. It involves using different language, methods, rituals and processes than your competitors so that the resulting experience is tangibly foreign and fascinating compared to anything else they’ve been through.”