Drinking and Driving will have a bad outcome.
The PSA I analyzed is called #PubLooShocker by Leo Burnett. It was recorded at a PUB in London. The PSA is about drinking and driving and the mirror breaking is to scare the men at the pub that are drinking and are going to drive soon.
It shows that people should not drink because their reflections become slower, but the worst of it may come with overconfidence plus the desire to “show themselves off” and the total loss of the notion that results in a mistake that can result in the death of people.
The mirror breaks and it shows people how their days can end up, either them killing someone or they getting killed for being drunk. It shows the reaction of people and how scared/surprised they were and they couldn't understand what happened. The same thing that happens when people drink and drive, and do not know what is going on.
The target audience is for both man and woman but more for man who usually are the ones who drink and drive. Usually they want to show that they are fine and are able to drive. Men do not want to look “weak” towards their friends so they will drive home.
I really liked the PSA because it really scares the men at the bar and I am sure after seeing that and reflecting that could be them or someone else they will think a little bit more after driving after drinking. Sometimes when fear is applied people start to think twice before they act.
"What a impact could a drink have on your night out?"










